How Can Exhibitors Take Advantage Of Promotional Gifts?

With the development of China's Convention and exhibition economy, Business Exhibition It has become an important marketing channel for enterprises. According to the statistics of China's exhibition industry association, the number of enterprise exhibitions is over 10 thousand every year, up to 5000 in summer alone. Many enterprises pass Exhibition publicity The distribution of promotional gifts and other forms not only has achieved good sales benefits, but also greatly enhanced the brand effect of enterprises.

However, the Convention and exhibition economy is a new product of twenty-first Century. Many enterprises are less experienced and less experienced. It is not clear how to choose exhibitions, how to prepare them, how to design promotional gifts and how to get the best results. As a researcher in the exhibition industry, I have asked the entrepreneurs to pay attention to the following questions through the follow-up investigation of thousands of exhibitions.

Early homework must be done well.

Because of the increasing number of exhibitions every year, enterprises must be selected to participate in the exhibition. Before making a decision, enterprises should do the following work:

First, understand the city of the exhibition, whether the city is in the sales radius of the enterprise product. Otherwise, it is not suitable for exhibitors to open up new markets.

Second, know whether there are important customers or potential customers in the surrounding cities of the exhibition. If you have, you can contact them in advance and strive to communicate on the exhibition.

Third, before participating in the exhibition, enterprises should set clear goals for exhibitors, participate in the exhibition plan, participate in the performance evaluation, and how to attract the audience, and prepare advance publicity materials and promotional gifts in advance.

Promotional gift is a treasure.

According to the global association of exhibitors, the factors determining the effectiveness of an exhibition are arranged in order of importance: communication effect, promotional gifts and publicity materials. Compared with promotional gifts and publicity materials, according to the Association survey, after the exhibition, the preservation rate of promotional gifts is as high as 85%, while the preservation rate of publicity materials is less than 17%. This shows that preparation of promotional gifts is very critical. The author believes that the promotional gifts before exhibitors should meet the following principles:

First, the novelty is high. As all the exhibitors will prepare business gifts, the higher the novelty of your gift, the higher the preservation rate. The author suggests that electronic products such as mobile phone companion Bluetooth bracelet can be selected for upgrading.

Two, high value. From the actual battle of modern exhibitions, handbags, umbrellas and other old promotional gifts can easily be discarded. For important customers, the price of promotional gifts should be between 100-200 yuan.

Three. High practicability. Promotional gifts are best for customers to use everyday products, such as printed ceramic cups, multi-functional clocks, etc.

In addition, promotional gifts need customization, and two need to consult gift experts ahead of time. The author suggests that with the development of electronic commerce, some of the portal gifts websites are large gift companies, such as polite gifts network. These websites can customize gifts, and will also provide gift consultation. Therefore, exhibitors can group purchase. Promotional gifts The biggest advantage is of course cheap.

After the meeting, tracking is most important.

Similarly, according to the study of the global exhibitors Association, it is possible to communicate with strangers 5 times in the process of enterprise marketing, and only 1 times are needed for customers who have communicated with each other in the enterprise exhibition. They only need to make 0.8 calls. Therefore, after the exhibition, enterprises should keep in touch with key customers, often communicate with each other by telephone, or occasionally send some promotional gifts.

As Singapore's former Prime Minister Li Guangyao said, "a city running a fair is like an airplane flying money over the city." In other words, the process of careful deployment, careful planning and careful preparation of gifts and publicity materials by a company is the process of collecting money in the streets of the city.