Leather Logo Helps Leather Enterprises Expand Their Market

Later, consumers buy in shopping malls. shoes When a product is like, if you see a Chinese shoe box, Leatherwear The association authorized the printing of the genuine leather logo, which proved that it was a genuine leather logo product. "This way is simple and clear, which allows consumers to buy high-quality leather products very conveniently. Although it is still in the pilot stage, we hope to be recognized by consumers." Li Yuzhong, executive vice president and Secretary General of the China Leather Association, told reporters that marking the leather logo can help enterprises expand the market, and on the other hand, it can further expand the influence of the trademark of the real leather label.

　　 Leather products Consumer goods are closely related to the lives of ordinary people. The potential of domestic consumer market is huge. The key lies in how to tap the potential of consumption.

In 2012, the internal driving force and the external environment were forced to push the restructuring of leather industry to further deepen, and played a fundamental supporting role in the smooth operation of the industry. The main driving role of domestic demand for industry development is more prominent, and the market structure is more reasonable. In 2012, the proportion of domestic sales of leather industry accounted for 72% of sales output value, up 1.4% compared to the same period last year.

This is since 2000. Leather industry The proportion of domestic sales continued to increase for 12 years. In particular, fur and its products industry increased in 2012, and the share of domestic sales ranked first in the industry. At the same time, in the form of general decline in output value of industrial output, it maintained a rapid growth and became a new bright spot for the smooth development of leather and fur industry.

Reporters learned that in May 26th, the China Leather Association will convene the first annual conference of leather signs and the leather and fur products dealers' conference in Guangzhou. It will be a real handshake for the enterprises and distributors of leather labels. This is a pragmatic move for the leather association to help enterprises expand the domestic demand market.

It is reported that Dermal marker It is the first certification trademark registered in the State Administration for Industry and Commerce in 1994, and is the representative of the outstanding brand group in the leather industry. Up to now, 496 brands of 460 enterprises in China have obtained the qualification of leather labeling (including ecological leather).

According to the China Leather Association's survey of leather label enterprises, about 70% of the leather mark enterprises in 2013 have the development agent plan. However, enterprises generally find it difficult to find suitable distributors, which has become a stumbling block for enterprises to expand the domestic demand market. In order to clear up the obstacles for the enterprises, the leather association has decided to hold such a business negotiation.

Li Yuzhong told reporters that at the annual conference of dermis logo, targeted distributors of professional distributors will be organized to negotiate with the leather label enterprises. At the same time, the white paper on distributor survey and the brand development report of leather logo will also be released.

In addition, the leather association has officially launched this year's authorized pilot of brand logo printing of genuine leather label brand footwear enterprises. This work is also an innovation and upgrading of leather logo work, which is required by the real leather label enterprise.

At the same time, the association also carried out the identification of leather specialty market stars. The professional market is an important platform for the consumption of leather products in China. The association can further standardize the market through the work of star recognition, establish the brand of leather circulation, and further bring the market to a regulated and orderly market.