Adidas Plans To Increase 800 Stores To See How To Select Low Level Cities.

< p > recently, Gao Jiali, managing director of Adidas Greater China, said that one of the business priorities of 2013 is to increase the number of outlets in low level cities.

This year, we plan to open 800 stores, including 2/3 in the low level cities. The vast majority of China's future consumer demand growth will be in the low tier cities.

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< p > as an international famous brand (exclusive store) brand, how will Adidas adopt the location strategy? < /p >

< p > Adidas team first studied the information of the 2010 national census to understand the population and economic development level and wealth level of different provinces. In addition, it also obtained data from retailers, fast food shops and other industries, and also investigated how many banks, schools, department stores and so on in each place. After summarizing these data, it analyzed again how much market share Adidas had in that city or region, how many shares its competitors had, and how many opportunities to enter that area.

In this way, a sequence has been arranged, which is a roadmap for Adidas to open a shop in the future.

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< p > it is reported that in the situation of the general decline in the performance of the domestic sporting goods industry, Adidas grew 15% in the Greater China region in 2012.

It also allows them to spend more experience in the Chinese market.

Adidas has changed its previous deployment in large and medium-sized cities, and has formulated a strategy called "the road to 2015". The strategic plan reached more than 1400 low level cities in China by 2015, and now it has only expanded by half.

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