Foshan Proposes To Build E-Commerce Products.

Last year, "double eleven". Foshan The sale of Sai Clothing in Tmall reached 10 million yuan, while its network sales increased by 100% last year. Sai Wu is a typical electricity supplier winner in Foshan enterprises. In 2009, the brand was officially established, and sales in the short span of several years rolled from the initial few hundred thousand yuan to tens of millions of yuan.

In the memory of many business people, 2009 is also the starting point of Foshan's electricity supplier. Although the development of the city's electric business is later than that of the north and Guangzhou, Jiangsu and Zhejiang, the future is still inspiring. "Foshan's manufacturing industry is blessed with unique conditions, and it can propose the goal of building an electronic commerce net goods capital." Liu Mingming, Secretary General of Foshan e-commerce industry association, said.

Whether or not the outside world agrees with the vision, the vision of Foshan manufacturing cluster for large business platform can not be concealed. Recently, a number of Shunde appliance enterprises have signed a contract with the electricity supplier global (exclusive store) market. The latter will open up a special area to display "Shunde household appliances". And a month ago, Jingdong also held the furniture docking meeting, and gave preferential treatment to the entry and exit. There are more examples similar to last year.

At the same time, the official wants to stimulate by the electricity supplier. manufacturing industry Will also be more urgent. In March of this year, Chancheng, Shunde and the South China Sea government organized electricity supplier activities. No matter from which point of view, Foshan's manufacturing business boom is in the ascendant.

　　 Nuggets 350 billion

In 2007, it was the era of Taobao's "husband and wife shop" in Beijing. After looking at the market potential of online shopping clothing, they hope to create their own brand.

With this goal, the eyes of Shi Song swept through Dongguan, Junan and Guangzhou, and finally stayed in Foshan: the city is close to several clothing producers in the vicinity, with convenient transportation and high cost. Soon, in 2009, the "West Wu Costume" founded by Shi Song couple went on the right track in Foshan.

Although the turnover in the first year is only a few hundred thousand yuan, the comparison with traditional online stores has been a success. Since then, the Western clothing of the main middle fashion women's clothing has increased year by year at ten times and five times speed. Last year, Tmall store sales amounted to 10 million yuan during the "double eleven" activities, while its sales increased by 100% last year. Shi Song told Nanfang Daily reporter that this year's business goal is to maintain this increase.

West Wu is a typical electricity supplier winner in Foshan enterprises. In other industries in Foshan, many enterprises have staged similar wealth creation myths in the past three years. In the South China Sea, massage equipment manufacturer Kasrrow has been operating on the Internet since 2011. Its sales in the first month of the Jingdong mall were only 6000 yuan, while in the 1 months of 2011, its sales volume in Jingdong has reached 12 million yuan.

Strangely, such enterprises may not be well-known among local consumers in Foshan, but they are welcomed by consumers all over the country. For example, Lin's wood industry, located in Sha tou, Nanhai, has been sold in Taobao for the first time in several years, and is known as "the first brand of China's Internet furniture market".

We need to face up to the fact that in Foshan's huge manufacturing cluster, there are only a few cases of similar nature, and the proportion of "electric shock" enterprises is still quite low. At the end of last year, Luo Zhiguang, deputy director of the Foshan Municipal Bureau of letters, once said that the share of e-commerce in Foshan accounts for 3% - 4% of the total sales, or even lower than the national average.

{page_break}

The data show that Foshan's electricity supplier is lagging behind the current situation, but also shows great potential. In a document issued by Foshan in September last year, the goal of "electronic commerce transaction volume will exceed 350 billion yuan by 2015" is put forward. It is not difficult to see the government's strong desire for development in this field. In the first half of March this year, various electric business activities organized by the governments of Chancheng, Shunde and the South China Sea were repeatedly staged. This undoubtedly indicates that the development of electricity suppliers has formed a full consensus at all levels of the Foshan government.

　　 Local vertical platform dream

In reality, "e-commerce in Foshan is still lacking in atmosphere", lack of talents, and lack of supporting enterprises is a commonplace. But this can not hide another fact: in the eyes of many national e-commerce platforms, Foshan's manufacturing clusters are attracting an alluring smell.

A few days ago, the electricity supplier global market group held in Shunde to build "Shunde household electrical appliances regional industrial economic development project", and many enterprises signed with them. It is said that the global market will set up the exclusive area of "Shunde household appliances". At the beginning of last month, Longjiang also held a docking meeting between Jingdong mall and furniture enterprises, and the Jingdong mall signed a strategic cooperation agreement with the Shunde Electronic Commerce Association, offering preferential treatment to Shunde furniture enterprises.

Compared to the large integrated e-commerce platform that has become a "Big Mac" in China, Foshan's local e-commerce platform is eclipsed. But in some industries, there are also successful cases of local vertical e-commerce platform, such as the main steel and electronic transactions of the European steel network. In some businesses, similar opportunities still exist today.

Ceramic electricity supplier "ceramic cloud mall" is one of them. He Jianming, director of the platform, analyzed that ceramic tiles belonged to low degree of concern, high unit price and strong dependence on services. To consumers, it was convenient and quick to buy Tiles, and let the tiles without breakage to be sent to the home and even posted successfully. This is the focus of online shopping. Therefore, it is difficult to rely solely on network sales. At present, Foshan enterprises are trying to open up a market for large integrated e-commerce platforms, but this is likely to infringe on the interests of distributors. In addition, tile logistics and distribution have great cost pressure on large business platform.

He Jianming said, "ceramic cloud mall" will adopt a new mode, that is, the products are made by the physical distributors of the consumers' location, and the sales are completed by the distributors, instead of directly finished by the direct manufacturers, so there is no interference to the existing sales network of the manufacturers. And consumers through the "ceramic cloud mall" whether booking shop or direct online shopping, you can get pre-sale and after-sales service. He said that the platform is about to open and will introduce famous brands as soon as possible.

On the other hand, the current situation of the lack of electricity supplier in Foshan is also easing up with the appearance of the e-commerce industrial park mode. The new media e-commerce Park in Foshan, Zhangcha, has been on display for nearly 4 months. Tan Yan, the staff member, said that at present, there are 20 e-business enterprises in the industrial park, including Foshan's local industries such as clothing, underwear, ceramics and mosaics. Among them, there are many enterprises in the leading position in the field of segmentation.

At the Foshan Electronic Commerce Industrial Park, located in the South China Sea, there are ten electric business enterprises signing up, plus more than 20 intentional enterprises. A person in charge said that some of the buildings have been completed and businesses are in operation. By the end of 2014, all 75 thousand square meters of construction will be completed. In this industry park, this year will set up an entrepreneurial base to provide low rent incubator space for entrepreneurs.

{page_break}

　 Specialized towns seek aggregation effect

The change of Foshan's electricity supplier industry is bringing confidence. In the view of the industry, Foshan's development is far behind that of Jiangsu and Zhejiang and North Guangdong, but the future is still very broad. Take the furniture industry as an example. Not long ago, the head of the relevant government departments of the Shunde government said that the current situation of Shunde's furniture business is low and potential. "The reason for the potential is that we are close to the production area".

"We are in the production area, it is convenient to accumulate enterprise resources and become more familiar with products. These are advantages." Ceramic cloud mall director of operations He Jianming said. In Foshan, Liu Mingming, Secretary General of the e-commerce industry association, compared with the first tier cities such as Beijing and Hangzhou, the advantage of Foshan as a place of production is far from being addressed.

"A lot of hot industrial products on the Internet are produced in Foshan, from household appliances, furniture to clothing. Underwear "Children's clothing, shoes, and tiles, lamps and lanterns are all the strengths of Foshan. There are not many such cities in China." Liu Mingming said, "therefore, we believe that Foshan's manufacturing industry is uniquely qualified, and we can put forward the goal of building e-commerce capital."

An anonymous business person in charge analyzed whether Foshan could develop into the "net goods capital", which is closely related to the operation level of the majority of manufacturing enterprises. Besides marketing, many enterprises need to solve the conflict between offline and online profit models, and formulate product planning and brand according to the needs of the network, and build professional teams.

On the other hand, for the electronic business platform, whether supply, product quality and logistics can keep up with market demand is the key to success or failure. Liu Mingming believes that this kind of supply chain problem is not difficult to solve in Foshan, and one of the prerequisites is to integrate resources well. In a document of the Foshan Electronic Commerce Association, the reporter saw that the association has set "Foshan as an electronic commerce net goods capital" as one of its objectives.

Because Foshan's economic structure is an important node of specialized towns, the large-scale development of e-commerce and the integration of supply chain resources in specialized towns and even industrial parks are undoubtedly important factors to promote the development of Foshan's electricity providers. Not long ago, the Foshan science and Technology Bureau held a seminar to promote the construction of e-commerce platform for specialized towns. In Chancheng, Nanzhuang recently proposed to build an enterprise e-commerce public service platform, while in the South China Sea, Jiujiang town proposed to build the first e-commerce pilot town in the South China Sea.

Take Jiujiang's main industrial furniture as an example, the town proposes to integrate the scattered furniture business enterprises in the Jiujiang area, breaking the difficult industrial upgrading of small and medium-sized furniture enterprises, single sales channels, and after-sale services, and improving the industrial chain of Jiujiang furniture manufacturing industry.