Jordan, A Chinese Listed Passive Lawyer, Is Unlikely To Lose.

< p > a year ago, Jordan (exclusive store) sports passed the first application of IPO, but was confronted with the lawsuit of Michael, a former basketball player of the United States (Jordan) (Michael Jordan), which caused the listing to be blocked.

Yesterday, the reporter learned from Jordan sports that Jordan sports formally prosecuted Michael Jordan at the end of last month, demanded that he stop violating Jordan's right of reputation in sports and compensate for the economic loss of $8 million. At present, the intermediate people's Court of Quanzhou has accepted the case.

Michael Jordan himself has not yet confirmed and responded to the counterclaim.

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< p > < strong > Jordan v. Jordan has not yet heard of Sports > /strong > /p >

< p > Jordan sports was founded in the 80s of last century, sporting goods manufacturer, mainly engaged in Jordan brand campaign < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sports a target= "_blank" href= "_blank" > clothing and sports accessories design, R & D, production and sales, headquartered in Fujian.

In February last year, Michael Jordan filed a lawsuit against Jordan in China on the grounds of infringement of the right to name. He was accepted by the second middle court of Shanghai in March last year. However, the case has been accepted for more than a year and has not been formally heard.

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On the 29 day of last month, Jordan sports filed a lawsuit against the intermediate people's Court of Quanzhou, Fujian Province, demanding that Michael Jordan stop the violation of Jordan's right to reputation in sports, clarify the facts, apologize and compensate for the economic loss of $8 million.

In April 2nd, the court of Quanzhou formally accepted the case.

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< p > Jordan sports pointed out that the protection of the right of name in China's general principles of the civil law applies to foreigners and stateless persons in the Chinese field.

Michael Jordan is an American citizen and has never lived in China. He is not a foreigner in the Chinese field. He invoked the provisions of the general principles of civil law in China, claiming that the right of name does not conform to the law and does not have the qualification of litigant subject.

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< p > < strong > listing plan for case progress < /strong > < /p >

< p > Jordan sports said yesterday that the prosecution of Michael Jordan was a last resort.

Yesterday, Michael Jordan, a Chinese legal adviser, told the Beijing News reporter that due to jet lag, Michael Jordan himself had not yet received confirmation and response to the lawsuit.

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< p > Jordan sports said that Michael Jordan carried out a high-profile prosecution at the critical moment of Jordan sports listing, resulting in the failure of Jordan sports IPO listing, which affected the company's business development plan.

The prosecution is forced to be helpless, hoping to safeguard its legitimate rights and interests by legal means, clarify the facts and restore the legitimate right of reputation of Jordan sports.

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< p > November 25, 2011, Jordan sports passed the first application of the SFC audit committee, which will be listed before the end of March 2012, and is expected to become the first sporting goods company to enter the A share market.

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< p > February 23, 2012, Michael Jordan announced that he had filed a lawsuit to accuse Jordan of abusing his name and image without authorization.

The second middle school of Shanghai accepted the case in March 5, 2012.

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< p > Jordan sports told the Beijing News reporters yesterday that the lawsuit had a great impact on the listing of Jordan sports. The listing process is still in the stage of being released, and now we can only wait for the final result of the case.

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< p > < strong > analysis < /strong > < /p >

< p > < strong > active litigation can continue to be listed. < /strong > /p >

Listing P will be a great obstacle to Jordan's sports.

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< p > earnings report shows that in 2008, Jordan sports earned 1 billion 135 million yuan, doubled to 2 billion 279 million yuan in 2009, increased to 2 billion 912 million yuan in 2010, and reached 1 billion 701 million yuan in the first half of 2011.

According to CEO, Zhang Qing, a sports consulting firm in Beijing, Jordan sports has reached 4 billion -50 billion scale.

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< p > clothing watchdog Ma Gang believes that Jordan sports need to break through the size and scale at present. It needs to sort out the scale of enterprises through listing, and similar enterprises have already been listed, including PEAK and 31st degree.

Ma Gang said that the volume of the enterprise is actually very lack of funds, the need to manage many dealers and brand sponsorship, if the listing of more money, can make Jordan sports less passive.

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< p > "therefore, in the face of Michael Jordan's long drawn out lawsuit, Jordan sports can only take the initiative to sue, in order to strive for the opportunity to continue listing."

Ma Gang said.

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< p > at present, two lawsuits before Jordan's sports are in progress, and no result has been achieved. If a lawsuit is lost, Jordan sports may also face the crisis of losing the brand of Jordan.

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< p > for the future development of the case, Guo Guozhong, a lawyer of Shanghai Zheng CE law firm, said that Jordan was unlikely to lose the sport.

Because Jordan sports used the "Jordan" trademark is approved by the Trademark Office, there is no problem in terms of its rights, and trademark rights have regional characteristics. China's trademark law stipulates that the names of Chinese celebrities can not be arbitrarily applied for trademarks, and the names of foreign celebrities can be applied for trademarks.

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