The Outdoor Products Market Is Booming And The Shoe And Clothing Enterprises Are Heading For Competition.

Compared with the traditional a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the weakness of the service enterprises, outdoor products have been thrived in the past two years. < p >

China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > commodity business association outdoor products branch recently released the "China outdoor products market 2012 annual survey report" shows that in 2012, China's outdoor brand retail sales amounted to 14 billion 500 million yuan, an increase of 34.94% over the same period last year, an average increase of more than 40% from 2010.

The huge outdoor supplies market has also attracted numerous traditional "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "enterprise contention.

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< p > with more and more people like outdoor activities such as donkey driving and self driving travel, outdoor market has maintained a relatively high growth in recent two years.

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< p > April 3rd, the first domestic outbound business Explorer (franchised store) issued a forecast for the first quarter of this year, with a net profit of 57 million ~6100 million in the first quarter of this year, an increase of 40%~50% over the same period last year.

Its annual report in 2012 also showed that in 2012, the total revenue of the company increased by 46.68% over the same period last year, and net profit increased by 58.91% over the same period last year.

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< p > and according to the 2012 annual survey report of China outdoor products market released by the outdoor products branch of China Textile Business Association, in 2012, the total retail sales of outdoor brands in China amounted to 14 billion 500 million yuan, up 34.94% over the same period last year.

The total shipment volume of the brand is 7 billion 390 million yuan RMB, with an annual growth rate of 36.1%.

In recent years, the annual average growth rate of domestic outdoor industry has exceeded 40%.

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< p > "outdoor products also belong to the typical Chaoyang (exclusive store) industry."

Chongqing far hill outdoor supplies shop, Mr. Wei told the business daily reporter, far away outdoor agency now has more than 40 brand names, annual sales remain in the two digit growth trend.

Mr. Wei said that in recent years, the concept of outdoor has not only limited to a small number of professionals such as mountaineers and so on. Ordinary outdoors and donkey enthusiasts also have demand for outdoor products. The extension of product positioning has begun to develop into "outdoor" products, which also widens the sales market of outdoor products.

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The rapid growth of outdoor products market (P) is in sharp contrast to the downturn of traditional clothing enterprises in the past two years.

This has also led to the competition of many traditional clothing enterprises.

In February of this year, the Shandong Ya Ya clothing group company bought the famous French outdoor brand CIMALP (Xi Marto) for permanent use in China.

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Before P, Lining, Anta and other brands have launched their outdoor products.

Last July, Adidas announced in a high-profile manner that it opened the first independent Adidas brand outdoor product store in China.

Puma, the world's third largest sports brand, also said that it will focus on outdoor sports products in 2013.

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< p > China Textile Business Association outdoor products branch introduced, in 2012, there were 823 outdoor brands in the domestic market, an increase of 14.78% compared with 717 in 2011, of which 405 were domestic brands, 18.08% more than those in 2011.

"In 2012, Lining, PEAK, Anta and so on all the performance decline, the outdoors market, is the traditional footwear enterprises in the growth slowdown, increasingly fierce competition situation."

Sun Liwu, an analyst of textile and garment industry, said.

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