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10 Textile And Garment Industries Have Been Featured In Shanghai World Trade Mall.
< p > 2012, the 10 < a href= "http://www.91se91.com/news/" > textile and garment > /a > industrial characteristic area division, making the regional exhibition function and high-end positioning of textile and clothing trade exhibition center clearer, and the enterprises and their products after the survival of the fittest shows more quality characteristics and high added value. In addition, the launch of the "3+2" service mode, the integrated service measures of B2B+B2C online and offline channels will enable the entry enterprises to become the biggest beneficiaries of the WTO value-added service system. < /p >
< p > complete textile and garment industry chain < /p >
< p > 2013, Shanghai World Trade Center greeted platform construction 20th anniversary. Since the implementation of the strategy of reshaping the World Trade Organization in 2005, we have adhered to the positioning of the industrial platform characterized by textile and clothing. The world trade mall successfully set up Asia's largest textile and apparel exhibition and Trade Center, leading the "made in China" into the global sourcing chain of large buyers in the era of China's accession to the WTO. At the same time, on the industrial platform, a complete textile and garment industrial chain with high-quality resources gathered in the exhibition areas of China, Japan and Korea, including design innovation, surface accessories, garment manufacturing and Brand Company, has been formed. < /p >
For more than a few years, the world trade mall's innovative professional services accelerated the integration of the textile and apparel industry chain on the P platform. At present, the textile and garment industry platform is divided into the international < a target= "_blank" href= "http://www.91se91.com/" > the brand clothing "/a", the international trade and Exhibition Center (4 floor), the international textile and garment exhibition and Trade Center (5 floor), the international textile accessories exchang exhibition and Trade Center (6 floor), the international textile fabric exhibition and Trade Center (7 floors, 9 floors) and other four major exhibition blocks in the exhibition space of 200000 square meters of the world trade center. There are nearly 800 brands of clothing, fabrics, accessories, fashion accessories and < a target= "_blank" href= "http://www.91se91.com/", including designers, /a, and other related resources, including professional buyers, associations, media and professional consulting companies at home and abroad. In addition, the WTO is committed to promoting the integration, innovation and development of industries between China, Japan and Korea. This complete textile and garment industry chain is increasingly showing the position of "high-end" positioning and leading creativity in the industry. < /p >
< p > < span style= "color: #555555" > {page_break} < /span > /p >
< p > subdivide 10 industrial characteristics area < /p >
< p > from 2005 to 2016, Shanghai World Trade mall will gradually complete the comprehensive upgrading of the textile and apparel exhibition and Trade Center. At that time, 10 textile and garment industry characteristics will be spanformed and made a brilliant appearance. < /p >
< p > "middle and high end" and "internationalization" are the key words of the world trade center after the spanformation of the industrial platform. The new upgrading project of the WTO will optimize the tenant structure in the characteristic area on the industrial platform, retain and introduce innovative and high-quality enterprises at home and abroad (brand), and set up the frontier window for the introduction of international high quality goods (brand) for East China and the domestic market. < /p >
< p > on the basis of the mature textile and clothing exhibition and trade center of the world trade center, 10 industrial characteristics zones, which are subdivided and refined by the category, have already taken shape. They include: "brand women's clothing area" and "brand men's clothing area" in the 4F brand clothing area; the 5F Japanese textile industrial area is divided into "Japanese surface accessories area" and "Japanese brand clothing area". The 6F excipient industrial area contains two distinctive areas: SoftLine (soft accessories) and HardLine (hard accessories), where professional buyers can easily find all kinds of high-end accessories. The first fashion design Valley, located in the North Hall of 6F, aims to help designers develop the market and enhance their brand value. At present, there are 34 design studios and 106 designers. The upgrading area of 7F fabric industry is divided into three industrial characteristics: "cowboy area", "wool spinning area" and "chemical fiber zone". They have gathered well-known fabric suppliers and manufacturers from China, Japan and Korea to become the purchasing centers of high-end fabrics buyers in East China and even in the whole country. < span style= "color: #555555" > {page_break} < /span > /p >
< p > improve industrial value-added service mode < /p >
< p > after years of building the industrial service platform for textile and garment import and export for many years, the world trade mall has been analyzing the tenant demand in the continuous exploration, and has created a two industry form of integrating online B2B and offline B2C, which is a complete and steadily developing industrial service concept -- "3+2" service mode. < /p >
The functions of < p > 3 big B2B service modules include: first, medium and long-term display, and further promotion. Set up medium and long-term product exhibition / office space in the world trade mall, and expand the Chinese market on the basis of the service function of WTO. Two, short-term exhibitions focus on expanding the market. Participate in the world trade mall's own professional exhibitions such as textile and clothing, gifts, home and so on, focusing on a wide range of products distribution agents, department stores and large buyers, for the overall strategy for reference. The 2013 World Trade self exhibition will include the Shanghai textile and fashion show in spring and autumn two seasons (April /10) and the July Shanghai NOVOMANIA international brand clothing exhibition. This year, the famous French PV Exhibition (March /10 month) has also been introduced into the WTO. Three, market activities accurately meet demand. The world trade mall will hold rich market activities such as pairing, lecture hall and buyer's shop every year. Among them, at least 10 games a year, the World Trade Fair will tailor business matching activities to buyers and sellers, and negotiate the efficient and precise one to one purchase to push the tenant products smoothly into the primary market. There are 17 world trade auditorium in one year, and regularly unite with international authoritative organizations to deliver the latest information in the industry. The world trade buyers' activities will select quality exhibitions and business activities at home and abroad in the form of business tourism, organize industrial tenants and buyers to "go out" to understand the latest industry trends and expand business opportunities in real time. < /p >
< p > 2 big B2C service links: the first step is to promote under the Offline line. Participate in the "famous shopping mall trial sale", more intuitive understanding of consumers' response to the tenants' brand new products, and provide a basis for later sales strategy. The second step is Online online promotion. Enter the "Alibaba + Taobao + East TV shopping" direct retail links, open market sales in short term, enhance brand awareness. < span style= "color: #555555" > {page_break} < /span > /p >
When the service mode of "P >" 3+2 "has been launched, its feasible way of integrated marketing promotion has been recognized by tenants. The two promotion forms of "regular exhibition + short Exhibition", "diversified marketing channels of e-commerce + offline entities" and "accurate matching + business exchange" enrich the market activities, allowing many of the overseas and domestic enterprises to enter and turn from the tenant role to become the "God" of the exclusive "value-added" service in the "3+2" industrial platform of the WTO. < /p >
< p > in addition, various measures to strengthen the service quality of the World Trade Center have been introduced around the upgrading of the industrial platform of the WTO. A series of initiatives such as "VIP buyer club", the official website of the world trade website, the opening of the world trade online exhibition platform and the tenant CEO breakfast meeting, will deepen the innovative ideas, integrate financial institutions, data analysis and software development related resources, focusing on the development of business cooperation and interaction between professional buyers and enterprise tenants, and strive to cultivate professional buyers' adhesiveness and loyalty in the world trade procurement, and further help tenants achieve efficient expansion in the world trade platform. At the same time, the quality of tenants will be optimized according to the market feedback, and the quality of tenants will be optimized through the improvement of the quality of the tenants so as to continuously enhance the quality of tenants of the WTO. < /p >
< p > complete textile and garment industry chain < /p >
< p > 2013, Shanghai World Trade Center greeted platform construction 20th anniversary. Since the implementation of the strategy of reshaping the World Trade Organization in 2005, we have adhered to the positioning of the industrial platform characterized by textile and clothing. The world trade mall successfully set up Asia's largest textile and apparel exhibition and Trade Center, leading the "made in China" into the global sourcing chain of large buyers in the era of China's accession to the WTO. At the same time, on the industrial platform, a complete textile and garment industrial chain with high-quality resources gathered in the exhibition areas of China, Japan and Korea, including design innovation, surface accessories, garment manufacturing and Brand Company, has been formed. < /p >
For more than a few years, the world trade mall's innovative professional services accelerated the integration of the textile and apparel industry chain on the P platform. At present, the textile and garment industry platform is divided into the international < a target= "_blank" href= "http://www.91se91.com/" > the brand clothing "/a", the international trade and Exhibition Center (4 floor), the international textile and garment exhibition and Trade Center (5 floor), the international textile accessories exchang exhibition and Trade Center (6 floor), the international textile fabric exhibition and Trade Center (7 floors, 9 floors) and other four major exhibition blocks in the exhibition space of 200000 square meters of the world trade center. There are nearly 800 brands of clothing, fabrics, accessories, fashion accessories and < a target= "_blank" href= "http://www.91se91.com/", including designers, /a, and other related resources, including professional buyers, associations, media and professional consulting companies at home and abroad. In addition, the WTO is committed to promoting the integration, innovation and development of industries between China, Japan and Korea. This complete textile and garment industry chain is increasingly showing the position of "high-end" positioning and leading creativity in the industry. < /p >
< p > < span style= "color: #555555" > {page_break} < /span > /p >
< p > subdivide 10 industrial characteristics area < /p >
< p > from 2005 to 2016, Shanghai World Trade mall will gradually complete the comprehensive upgrading of the textile and apparel exhibition and Trade Center. At that time, 10 textile and garment industry characteristics will be spanformed and made a brilliant appearance. < /p >
< p > "middle and high end" and "internationalization" are the key words of the world trade center after the spanformation of the industrial platform. The new upgrading project of the WTO will optimize the tenant structure in the characteristic area on the industrial platform, retain and introduce innovative and high-quality enterprises at home and abroad (brand), and set up the frontier window for the introduction of international high quality goods (brand) for East China and the domestic market. < /p >
< p > on the basis of the mature textile and clothing exhibition and trade center of the world trade center, 10 industrial characteristics zones, which are subdivided and refined by the category, have already taken shape. They include: "brand women's clothing area" and "brand men's clothing area" in the 4F brand clothing area; the 5F Japanese textile industrial area is divided into "Japanese surface accessories area" and "Japanese brand clothing area". The 6F excipient industrial area contains two distinctive areas: SoftLine (soft accessories) and HardLine (hard accessories), where professional buyers can easily find all kinds of high-end accessories. The first fashion design Valley, located in the North Hall of 6F, aims to help designers develop the market and enhance their brand value. At present, there are 34 design studios and 106 designers. The upgrading area of 7F fabric industry is divided into three industrial characteristics: "cowboy area", "wool spinning area" and "chemical fiber zone". They have gathered well-known fabric suppliers and manufacturers from China, Japan and Korea to become the purchasing centers of high-end fabrics buyers in East China and even in the whole country. < span style= "color: #555555" > {page_break} < /span > /p >
< p > improve industrial value-added service mode < /p >
< p > after years of building the industrial service platform for textile and garment import and export for many years, the world trade mall has been analyzing the tenant demand in the continuous exploration, and has created a two industry form of integrating online B2B and offline B2C, which is a complete and steadily developing industrial service concept -- "3+2" service mode. < /p >
The functions of < p > 3 big B2B service modules include: first, medium and long-term display, and further promotion. Set up medium and long-term product exhibition / office space in the world trade mall, and expand the Chinese market on the basis of the service function of WTO. Two, short-term exhibitions focus on expanding the market. Participate in the world trade mall's own professional exhibitions such as textile and clothing, gifts, home and so on, focusing on a wide range of products distribution agents, department stores and large buyers, for the overall strategy for reference. The 2013 World Trade self exhibition will include the Shanghai textile and fashion show in spring and autumn two seasons (April /10) and the July Shanghai NOVOMANIA international brand clothing exhibition. This year, the famous French PV Exhibition (March /10 month) has also been introduced into the WTO. Three, market activities accurately meet demand. The world trade mall will hold rich market activities such as pairing, lecture hall and buyer's shop every year. Among them, at least 10 games a year, the World Trade Fair will tailor business matching activities to buyers and sellers, and negotiate the efficient and precise one to one purchase to push the tenant products smoothly into the primary market. There are 17 world trade auditorium in one year, and regularly unite with international authoritative organizations to deliver the latest information in the industry. The world trade buyers' activities will select quality exhibitions and business activities at home and abroad in the form of business tourism, organize industrial tenants and buyers to "go out" to understand the latest industry trends and expand business opportunities in real time. < /p >
< p > 2 big B2C service links: the first step is to promote under the Offline line. Participate in the "famous shopping mall trial sale", more intuitive understanding of consumers' response to the tenants' brand new products, and provide a basis for later sales strategy. The second step is Online online promotion. Enter the "Alibaba + Taobao + East TV shopping" direct retail links, open market sales in short term, enhance brand awareness. < span style= "color: #555555" > {page_break} < /span > /p >
When the service mode of "P >" 3+2 "has been launched, its feasible way of integrated marketing promotion has been recognized by tenants. The two promotion forms of "regular exhibition + short Exhibition", "diversified marketing channels of e-commerce + offline entities" and "accurate matching + business exchange" enrich the market activities, allowing many of the overseas and domestic enterprises to enter and turn from the tenant role to become the "God" of the exclusive "value-added" service in the "3+2" industrial platform of the WTO. < /p >
< p > in addition, various measures to strengthen the service quality of the World Trade Center have been introduced around the upgrading of the industrial platform of the WTO. A series of initiatives such as "VIP buyer club", the official website of the world trade website, the opening of the world trade online exhibition platform and the tenant CEO breakfast meeting, will deepen the innovative ideas, integrate financial institutions, data analysis and software development related resources, focusing on the development of business cooperation and interaction between professional buyers and enterprise tenants, and strive to cultivate professional buyers' adhesiveness and loyalty in the world trade procurement, and further help tenants achieve efficient expansion in the world trade platform. At the same time, the quality of tenants will be optimized according to the market feedback, and the quality of tenants will be optimized through the improvement of the quality of the tenants so as to continuously enhance the quality of tenants of the WTO. < /p >
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