A Way Of Life: Elegance In Advanced Customization (Chart)

< p > a truly clothed person has a clear mind. He knows his figure, temperament and style, and highlights himself in his strengths and weaknesses. He knows that clothes are never worn by people.

The real elegance is not to follow the wind, to be blind and luxurious, but to find a balance between personal characteristics and clothing characteristics so as to achieve the effect of "this is me".

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< p > this is the customer background of personalized high-end customization.

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< p > nowadays, with the improvement of people's consumption level, higher pursuit of clothing and mature market, high-end customization is also becoming a new trend.

From proposal, conception, design, production to final product, every step of advanced customization is carried out in one to one interaction to meet the diversified needs of consumers and provide customers with unique personalized products.

Of course, for more fashion crowd, it is a symbol of grade and status.

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< p > CHIC2013: advanced customization from behind the scenes to the stage < /p >.

< p > at the twenty-first China International Clothing and Accessories Fair (CHIC2013), the China clothing association has organized the "2013 China Men's wear senior custom development forum", which is entitled "customizing personality fashion and leading the high-end demand". Zhuang Ji, Ya Pang Lang Di, Lei Di Pohl and other domestic Menswear Advanced Custom Brands are gathered together to provide a more comprehensive market platform for the future of Chinese men's clothing.

"For the emerging Chinese new rich, the pursuit of personalized service of the advanced custom industry has a rising internal force."

Most people think so.

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< p > "China's high fashion market is the most magical market on earth."

There are designers who openly say that they do not refuse to change and take the initiative to embrace change. China's men's wear market is promising. It will be successful in the next twenty years.

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In the era of P, rapid social development and huge changes in the consumer market have brought about great changes in the concept of consumption.

The gradual expansion of China's high-end consumer layer has brought about the constant popularity of personalized consumption. Many people no longer blindly pursue the trend of consumption, but rather pay more attention to the taste of their own consumption and pursue personalized consumption.

In view of this, China's advanced custom garments continue to move to the stage. CHIC2013 launches "CHIC BESPOKE men's clothing advanced customization area" as an example.

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< p > in fact, in the 90s of last century, the concept of "advanced customization" has been popular in China, especially the entry of big brands such as Dunhill, Canali, Giorgio Armani and Ermenegildo Zegna. The choice of "advanced customization" has become a way for domestic high-end consumers to upgrade their consumer goods.

That is, during this period, many international first-line brands were manufactured in China, and also promoted the upgrading of China's clothing manufacturing standards.

After more than 20 years of development, China's men's wear "advanced customization" has matured. CHIC2013 has taken the opportunity to create a "CHIC BESPOKE men's clothing advanced customization zone" in a novel and unique cluster display mode. It provides standard small boutique exhibition space for exhibitors, and builds a multi-functional service area integrating business negotiations, coffee and tea drinking, and builds a platform for cooperation among enterprises.

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< p > advocating individuation, advanced custom menswear is the trend of the times. < /p >

< p > in today's highly homogenized products, "advanced customization" caters to the emotional needs of consumers and meets the individual needs of consumers by relying on materials, design and workmanship.

In other words, a highly customized menswear is more like a logo for releasing unruly souls, free and distinctive.

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< p > "Chinese men are mostly reserved and reserved, so they hope to convey their attitude towards life through dressing.

Therefore, I am very optimistic about the advanced customization of men's wear in China, and it is the trend of future development.

Liu Shihua, director of the global marketing department of Qingdao red collar group, believes that in order to realize the rapid development of men's clothing, we must have strong information system and perfect digital platform as support.

"Red collar has accumulated a large number of editions and databases. It can completely solve the cumbersome steps that consumers consider cumbersome volume, material selection, edition type, matching and so on on the digital platform, which can greatly improve the efficiency and accuracy of customization."

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Qiu Xufeng, MAYOR brand manager of Beijing branch, Ningbo YOUNGOR apparel Co., Ltd. emphasizes that MAYOR, as YOUNGOR's menswear custom brand, puts its vision on the young elite of society. By creating experiential consumption for customized services for different customers, the concept of customization will take root in the elite's heart.

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At P forum, the international wool Bureau invited by the authority and the designer of Saville street, the world's most famous high customization street, enthusiastically answered the questions of China's advanced customization enterprises, introduced the leading customization process, and shared the successful experience of Saville Street's hundred years' advanced customization history.

In the crowd movement, the domestic menswear senior custom brand red collar, Zhuang Ji, Ya Pang Lang Di, Ray Tibor and so on have also demonstrated the level and service level of China's advanced customization to the channels, consumers and the same industry from all over the country.

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< p > because it is more targeted, it only serves for exclusive guests, making customized clothes more fitting and more honorable, and can win the love of business elite.

Cheng Gang, a well-known website commentator and senior researcher in the clothing market, said, "I hope that Chinese enterprises can find more business opportunities in CHIC2013 advanced customization and take a new step."

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