Wenzhou Shoes Are Constantly Recovering The Lost Land.

< p > Wenzhou, "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a ", which has been hit hard during the financial crisis, is constantly losing ground in the international market.

Yesterday, the data released by the Hangzhou customs showed that in the first two months of this year, the volume of export in Wenzhou was up: 143 million pairs of export shoes, an increase of 41.7% over the same period last year, and the value of exports increased by 845 million, an increase of 45.4%, a record high.

In the overall situation of foreign trade is still tight, Zhejiang footwear products as a representative of rigid demand, the first signs of obvious warming.

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< p > the signs of a rebound in demand in Europe and the United States are obviously less than /p.

< p > Zhejiang is a major export province for footwear products. Shoes exports in Wenzhou account for about 40% of the total volume of the province, which is a barometer of shoe exports in the whole province.

Affected by the global economic downturn, the export growth rate of Wenzhou shoes has dropped to 0.8% last year from two digits in the past few years. Nearly 3000 Wenzhou shoe enterprises have seen a number of stop production and half stop production.

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Less than P, however, this year witnessed a turning point in the beginning of this year.

Song Yiguo, director of the textile and light inspection department of Wenzhou inspection and Quarantine Bureau, said that since January this year, there has been a rare blowout phenomenon in the export of footwear products in Wenzhou, and this trend has continued to February.

"Global economic recovery and increasing international demand are important reasons."

Song Yiguo said that in foreign trade products, food, < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > and a target= "_blank" href= "http://www.91se91.com/" > clothing "no" and other rigid demand before other products increased orders, which means that the foreign consumer market is gradually reviving, foreign distributors inventory has basically sold out, eager to find manufacturers to replenish the goods.

This is particularly evident in the European and American markets: in the first two months of this year, the European market witnessed the first significant increase since last August.

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< p > in addition, in the top ten of Wenzhou's export trade value, the export value of footwear exported to Russia, Ukraine, Japan, Italy and Chile grew by more than or nearly doubled.

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< p > image enhance Wenzhou shoes foreign trade price increase by nearly 10% < /p >

"P" Wenzhou shoes again ushered in overseas hot sales, and the past is different from the low price line, after experiencing the EU anti-dumping lawsuit, Wenzhou shoes get rid of the previous low-end image, the price continues to go high.

According to the Wenzhou inspection and Quarantine Bureau, the average export price of Wenzhou shoes reached $5.66 in 1 and February this year, an increase of about 8% over the same period last year.

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Li Haijun, director of the foreign trade department of AOKANG group, said that in the first two months of this year, the export growth of the company was around 30%, and the average unit price of the exported shoes increased from about 20 US dollars to nearly 30 US dollars in the current p.

Li Haijun believes that the company's shoe exports have risen in volume and price. Apart from the adjustment of business strategy and product mix, it has a great relationship with the company's winning the EU anti-dumping case and improving the international image of Wenzhou shoes.

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"P >" after last year's anti-dumping lawsuit settled, the company's largest customer, a Italy shoe brand, immediately added about 300000 orders.

In addition, many famous international brands such as Italy and Germany have also become new customers of OEM, and European orders have increased significantly, "Li Haijun said.

It is reported that AOKANG is currently distributing points in Thailand, Vietnam and Malaysia to further develop the Southeast Asian market. "Southeast Asia will focus on AOKANG's own brand, and the profit margins will be even higher."

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< p > Xie Rongfang, Secretary General of Wenzhou shoe leather industry association, believes that with the European Union's anti-dumping duty being officially concluded, Wenzhou shoes going to the European market will continue to increase.

She expects that the export volume of leather shoes in Wenzhou will grow steadily from 10% to 20%.

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