The World Brand Of Nine Herding Men'S Clothing

< p > in the field of men's clothing, Fujian nine Mu Wang (stock market bar), Li Lang, seven wolves (market share bar trading point), strong and seven cards and other men's wear brands have been playing the leading role in the sales of similar products in men's trousers, men's windbreaker, jackets, business casual men's clothing and so on.

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Less than P, the enterprising Minnan men's clothing seems to be not satisfied with the achievements of the "new front-line brand", and there are various signs that they have taken a big step forward.

Beijing century run China Advertising Co., Ltd., acting as an advertising agency for several men's men's wear, Wang Zhijian, executive chairman of the company, once said: "in terms of financial strength, these companies like nine herd kings have become very strong after years of accumulation and performance growth."

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< p > "Fujian style menswear" has become an outstanding representative of Chinese men's wear. However, such indexes as capital strength, brand awareness and enterprise scale are only the "iceberg corner" of the international standard. A specialist who has been engaged in the research of a target= "_blank" href= "http:// www.91se91.com/" > clothing /a > industry for many years has indicated that a series of systems engineering such as "commodity serialization, information construction, channel mode upgrading, and professional manager system construction" are the "compulsory courses" before the pformation of Fujian men's men's clothing into big brands.

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< p > this information seems to mean that the brand building of Chinese men's clothing is undergoing a new upgrading.

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< p > "having the world famous clothing brand is an important sign to measure whether a country reaches the" strong clothing country ".

This is for sure.

If there is not a group of first-class brands recognized by the world, then "clothing power" is impossible.

For industry experts, Lin Congying, chairman of the nine Mu Wang, deeply agreed: "a brand can become a world-class brand, not only requires the quality of the brand, it is very important to have the recognition of consumers.

The so-called world-class brand is to be recognized by consumers all over the world.

In addition, we should have the following points: first, we must have a cultural idea that can be accepted by the whole world.

Second, it must have the power of cultural pmission, as in a long period of time, the fashion trend came from the west, and then spread to China, we are following them.

Third, it is very important to have the globalization of the industrial chain, "if it is not made in China, but if China is thinking," it should let us think deeply.

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< p > a survey data from a professional research firm on < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > shows that 53.3% of Chinese consumers prefer foreign clothing brands, and only 16.7% of them prefer domestic brands. Foreign brands show strong brand posture.

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< p > since the day of its birth, the brand is to identify a product or service of a seller or a group of sellers by means of a name, term, mark, symbol or design, or their combination, which is the invisible sum of brand attribute, name, packaging, price, history, reputation and advertising mode.

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< p > when the brand's internal attributes are accepted by people and recognized by consumers, the brand will become the object of competition, become a well-known brand, and then go to the world.

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< p > Chinese clothing (market share bar) is not short of brand, but it has no real sense of world brand.

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< p > but from the trend of Chinese men's wear in 2012, the Chinese brand represented by nine Mu Wang has begun to exert its strength.

But the process of brand remolding is also a change of the whole concept, and this process is also very painful for Lin Congying. "If you are careful, you will find that the famous international clothing brands are not just selling names, but to tell you the legend behind your name; let you receive their long cultural inheritance, tell you a beautiful brand story and show their unique brand personality.

When you imagine this wonderful thing in your mind, the costumes you wear are valuable world brands, but we still have a long way to go to do that.

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< p > China is producing more and more products for companies all over the world, but what we get is just the name of "world factory". When western culture is affecting our life increasingly, when western fashion is becoming the Chinese fashion pronoun, when will Chinese clothing become the world brand? This is Lin Congying and all the Chinese entrepreneurs who are interested in making great leap in the world.

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