2013 Keqiao Textile Expo Press Conference Will Be Held In Beijing

< p > since 2009, a group has been constantly rushing around in the industry for the purpose of raising the value of fashion designers.

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"P" also started from that year. They joined hands in the international textile capital, Keqiao, Shaoxing. From its vast industrial fertile land, they found a piece of channeling gem that suits fashion.

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< p > after 4 years of uninterrupted cooperation between upstream and downstream industries, they strongly convey their creative ideas and express their dream of fashion from China to the international fashion industry.

It is precisely because of the insistence and persistence of several parties that the combination of competition and industry will gradually create value for Keqiao's creative industries in Shaoxing.

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< p > every industry has a "China fashion dream" < /p >.

< p > in recent years, Shaoxing county has become a top brand among the top 100 counties in the country, with a brand new word "creative turnover": Keqiao creative industry base is actively creating "textile fabric creative center" and "textile and clothing creative center".

Keqiao, Putrajaya, is gradually changing from "selling products" to "selling creativity".

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Like P, no one is willing to ignore the status of Shaoxing County in China's textile industry. The China international fashion design competition, created by the fashion authority, the China Fashion Designers Association, the authoritative media of China, the China Textile newspaper and the Shaoxing County People's government, has never been away from sight for three minutes.

In the hearts of every industry, there is a "Chinese fashion dream" belonging to them.

How to make dreams come into reality and how to make creativity generate value is not only a direction for fashion organizations, but also a direction for public opinion of a responsible professional media. It is also an important proposition for textile industry clusters and specialized markets to enhance pformation.

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Therefore, when the launching ceremony of the "China Light Textile City Cup" 2013 China international fashion creative design competition and the 2013 China Keqiao International Textile Expo press conference opened in March 29th, when the opening ceremony of China International Fashion Week was launched in the year of March 29th, as the 5 consecutive year's competition, the heavy responsibility of realizing the "China fashion dream" was started.

To this end, the launch of the event will bring the first creative attention this year to the industry.

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< p > it is not your choice to internationalize but the internationalization to choose you < /p >.

"P", since China's accession to the WTO, "internationalization" has become a popular word in Chinese enterprises.

With the acceleration of globalization, "internationalization" has become the way of existence of enterprises.

It can be said that in today's world, you should choose internationalization instead of internationalization.

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< p > at present, China's textile and garment industry is carrying out a new round of industrial upgrading, that is, improving the international competitiveness of China's garment industry through optimizing the allocation of industrial resources.

The whole industry is implementing the new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility". It is committed to fostering original brand with international competitiveness, promoting industry upgrading around brand promotion, and fostering international pnational groups.

Under this background, "internationalization" has obviously become the annual vocabulary of China's clothing entrepreneurs, managers and designers. It will also become a counterweight for Chinese brands to carry out global planning and participate in new trade.

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< p > 2013, for the China Textile City, the four words "quilt and quilt" are not only a dream.

"Full of the world" is one of the ways to expand the global market of China Textile City.

In the early days, the original intention was to guide merchants to break through the market, pform traders into business operators, take the initiative to link up with the global clothing producing areas, expand the marketing market, and start the brand of the textile city.

After 4 years of development, this aspect has become more and more mature.

At present, China Textile City's "global" docking conference has become a unique brand of docking service brand in the domestic professional textiles market, and its influence has been continuously upgraded to become a booster for promoting the prosperity of China's textile city.

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< p > a mature market does not depend on the number of spot pactions, but on the number of customers and even the industrial chain.

Similarly, a mature competition is not blind expansion, but whether the target participants can pform their creativity into products and capacity that affect China's fashion industry by engaging in competitions.

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In the 2013 event, the organizers will continue to invite the famous designers from the Asian Fashion Federation members to participate in the competition, and will focus on increasing the publicity invitation of the designers in Europe and America, thereby opening up the "influence based on Asia and the influence of Europe and the United States" on the p.

In addition, the sponsor will also introduce a more international competition mechanism in accordance with the development trend of the competition, to ensure that all contestants are involved in the world's market tide through the confrontation of the high - handed players at home and abroad.

In addition, during the annual finals, the organizers will arrange domestic and foreign fashion designers to carry out point to point docking with Keqiao fabric enterprises, so that the world can perceive and understand the strong charm of China Textile City.

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< p > designers should not only be creative but also grasp the market. < /p >

< p > despite the fact that the main force of international fashion is still the fashionable international fashion masters, but in recent years, the trend of young designers of international famous designers is becoming more and more obvious, and a number of new design forces have sprung up.

They are young, creative, and grasp the market and opportunities. They are developing faster in fashion than their predecessors.

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Since P was founded, the contest has created an important platform for a group of 70 fashion designers and a group of fashion studios.

In this stage, these new talent show their attention and creativity in the meantime, and get more attention from the government, media, professional organizations, well-known designer studios, enterprises and so on. Through this platform, their entrepreneurial and career patterns have developed smoothly. Through this platform, a high quality supply chain team has been found for a number of fashion designers who already have brand operation capability.

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< p > in order to create a broader stage for the wings of creativity, the organizers of the contest will highlight the value of "originality" in the 2013 competition planning, and big Sai set up a "lead show Award" of 80 thousand yuan.

In order to increase the role of competition in promoting local industry, the organizers will also invite domestic textile and garment related organizations, internationally renowned design institutes and Keqiao textile industry to do many docking. The latest international textile trend will be injected into Keqiao for the first time to help the local industry control the right to fashion.

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< p > behind the development of creative enterprises is the qualitative change of Shaoxing textile enterprises < /p >

< p > as early as 2009, Shaoxing county put forward the goal of building an international textile creative center.

Over the past 3 years, Shaoxing county has formed three creative industrial parks invested by the government, including F5 creative garden, science park and private enterprises, which have invested nearly 200 thousand square meters and 170 thousand square meters in operation. A creative production base with a planned construction scale of 500 thousand square meters has achieved initial success.

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Less than P, the textile enterprises that radiated the whole county 2/3 from the creative base have promoted the pformation and upgrading of the textile industry.

"Manufacturing only takes orders, design can make a lot of money, the sooner the pformation takes the initiative.

Behind the development of creative enterprises is the qualitative change of Shaoxing textile enterprises.

A textile enterprise manager who participated in the construction of fashion creative garden regrets.

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< p > nowadays, Shaoxing textile creative design industry has basically formed a textile design industry cluster centered on textile pattern design, and has gradually developed into a more complete textile design industry chain, such as fabric design, pattern design, clothing home textile design, brand planning and so on. It is really becoming a new driving force for textile pformation and upgrading, such as new product development, textile technology service, product value-added and brand incubation.

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< p > as the "national prefix" exhibition based on Keqiao, the Preparatory Committee of China Keqiao International Textile Fair also specially designated the "creative exhibition area" in 2011. Through several successive improvements and maturity, the booth of textile creative companies has gradually been concentrated to form agglomeration effect, so that more and more creative organizations have become one of the participants in the exhibition.

For the four consecutive years, the China Light Textile City Cup "China Light Textile City Cup" China International Fashion Design Competition and the China Light Textile City Cup China International fabric competition finals, which have been held for the second time in Keqiao, bring the new trend of fashion and creativity and the continuous infusion of creative ideas every autumn.

Today, this professional exhibition, known for its commercial docking, has also become an important platform for the ideological collision of famous fashion designers in China.

Unlike other creative activities that focus on fashion, the creative elements can seamlessly link up with the industrial elements on the platform. The fashion talents at home and abroad can find ways to pform them into products, so that they can find their industry bole, so as to realize the vocational ideal of creating value.

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< p > in Keqiao, the biggest advantage here is the fertile land of creative fashion communication. The great business opportunity is how to seamlessly link the idea of creativity with the industry.

How to maintain the advantage and push it forward is always much more difficult than filling in blanks.

Therefore, as the "China Light Textile City Cup", which is rooted in the fertile soil of the industry, there is still a long way to go for China International Fashion Design Competition.

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