A Shares Market, "National Service Concept" Stocks Collective Strength.

Xi Jinping, who is visiting Peng Liyuan with President P, has attracted the attention of the world and has been praised by the media at home and abroad.

For example, when she was at the exit door, her handbag and her coat were all produced by local brands.

< /p >

< p align= "left" recently, the Guangzhou Quality Supervision Bureau issued two micro-blog on official micro-blog, indicating that it has been contacted with Guangzhou exception Clothing Company Limited (exceptional EXCEPTION). It is confirmed that Peng Liyuan's clothing and handbag brands are all customized, and the production plant of the company is in Haizhuqu District.

< /p >

< p > by this news, recently, the "national service concept" stock in the A share market has been stronger. Among them, Dayang creation, Lang Zi share and Zhonghe share are also sealed up.

< /p >

< p > there are market participants who believe that the splendid appearance of the domestic clothing brand may produce a strong demonstration effect, and it is expected to drive the consumption craze of other local brands with quality and taste at home, and change the trend of consumers blindly pursuing overseas luxury brands.

< /p >

< p > < strong > tide -- the clothing industry set off a fresh "Chinese wind" < /strong > /p >

< p > a Chanel dress and a Hermes's satchel were once the pursuit of many female consumers. But overnight, the clothing consumer market has created a fresh "Chinese style".

< /p >

"P" recently, the Chinese President Xi Jinping visited Russia for the first time since taking office. When Peng Liyuan escorted him out of the engine room, she dressed in a leather bag and a black windbreaker, and immediately attracted speculation and speculation.

On the Internet, this unique style of clothing and bags comes from Guangzhou's local brand: EXCEPTION exception.

< /p >

< p > reporter recently visited several stores in Guangzhou and found that after micro-blog broke the news, customers visiting Guangzhou were coming in a rush, so that the "exception" of local clothing rooted in Guangzhou and the main city's natural life and low-key style quickly rose.

It is alleged that the same handbag has been sold out.

< /p >

< p > reporter recently called EXCEPTION to verify Mao Jihong's "boss", but his phone has been unable to connect.

< /p >

< p > recently, the Guangzhou Municipal Quality Supervision Bureau confirmed on official micro-blog that Peng Liyuan's visit to costumes and bags is Guangzhou brand.

@ Guangzhou quality supervision released micro-blog. It said it was in contact with Guangzhou exception clothing company. It confirmed that Peng Liyuan's clothing and handbags were customized, and the factory is in Haizhuqu District.

< /p >

< p > "now advocating the quality of Guangzhou, and the first lady's clothing bag is from Guangzhou, which proves that the quality of Guangzhou products is excellent."

Guangzhou City Quality Supervision Bureau official said.

< /p >

"P" overnight, the fashion trend of Chinese clothing launched by Peng Liyuan began to change the trend of fashion.

< /p >

Professor Chen Xianhong, deputy director of the school of Journalism and communication, Huazhong University of Science and Technology and vice chairman of the academic committee of the China Public Relations Association, said: "the clothing brand embodies the Chinese style and self-confidence of P, and can better bring Chinese clothing to the world."

< /p >

< p > and the stock market is also moving.

The leading consumer dress maker Dang Yang and China's high-end A company, the first A-share listed company, were all sought after by investors.

Saturday, Hua Sheng shares, Kaiser shares and other stocks have increased substantially.

< /p >

< p > < strong > trend -- "endorsement" local brand promotes soft power < /strong > /p >

< p > there is a trend in recent years in the world: both women politicians and first ladies are more interested in making public appearances with their own brands. There is a voice saying that this means virtually spreading the local culture and exporting the soft power of the country.

< /p >

Less than P, South Korean female President Park Geun hye is famous for her use of Korean domestic products. From her clothing to accessories, Korean people have talked about it.

< /p >

On the day of Obama's inauguration, the first lady Michel Day's green gloves and two girls' blue and blue coat were all from J.Crew. This cheap and cheap brand was upgraded to "national costume" and became popular among the American people overnight to get the goods out of stock. P

< /p >

A simple topic such as "P" and "first lady" can also promote economic development.

After studying the economic data from November 2008 to December 2009, Harvard Business Review Magazine reported that Michel's "dressing classics" caused a sensation of $2 billion 700 million for the US apparel industry.

Michel's fashion brands quickly rose in a short time, and the company's shares rose accordingly.

And her favour of Native American design has also become a powerful driving force for the rapid development of local brands.

< /p >

< p > "the international spread of Chinese clothing brands is still relatively weak. Although we have made good quality in China, many famous foreign products are also manufactured in China."

Professor Yang Xianshun, vice president of the school of Journalism and communication and member of the academic committee of the China Advertising Association, told reporters that it is a good thing for leaders to visit their products in China's own brand, which is self confidence in Chinese products. It is a good thing to do so. Professor Yang Xianshun told reporters.

< /p >

< p > < strong > thinking -- how far is it from manufacturing in China to China? < /strong > /p >

In March 7th this year, Zhang Huaming, President of the National People's Congress and President of Hua Zhi Yi fashion group, confided that in 1-2 months, the sales revenue of China's "a href=" http://www.91se91.com/news/index_z.asp "clothing > /a" brand increased significantly.

In the future, there will be great room for the development of Chinese clothing brands.

< /p >

< p > How can domestic clothing brands stand out in the fierce market competition? Zhang Huaming said that domestic brand clothing already has the advantage of competing with foreign brands.

"Nowadays, the quality of domestic brand clothing is no less than" a href= "http://www.91se91.com/news/index_c.asp" international brand clothing < /a ".

As long as the domestic brand clothing enterprises themselves are excellent, more consumers will choose domestic brand clothes.

The competitive advantage of domestic brand enterprises is that only Chinese clothing enterprises know what Chinese consumers want.

< /p >

"P >" from the government car to the local car brand to the "first lady" to visit the local brand, more is to pfer the leadership by example, vigorously promote and support the determination and confidence of domestic brands.

< /p >

Professor Chen Xianhong, vice president of the school of Journalism and information dissemination, Huazhong University of Science and Technology, said that there are two important aspects to create from China to China. One is the high-end design, which embodies the characteristics, quality and atmosphere of China. On the other hand, it is a good brand image. The combination of the two can make the Chinese clothing brand really go out of the P.

However, China's elements can be further strengthened.

On the choice of clothing color or accessories, if China's image elements, such as China red, can display bright Chinese characteristics and convey the open mind of China to the outside world, the effect may be better.

< /p >

< p > but for China's local brands, we must further improve our internal strength to seize the opportunity of "China Wind".

< /p >

< p > in response to the recent strong trend in the concept of national service, ran LAN, managing director of Cci Capital Ltd, pointed out that "no exclusion is the short-term behavior of hot money using market sentiment".

He believes that the current local a href= "http://www.91se91.com/news/index_s.asp" > clothing industry < /a > still exists such problems as high inventory and weak production design links.

< /p >

< p > "establish confidence, practice hard, strengthen the technological content and innovative elements of domestic clothing."

Guo Tianyong, Professor of Finance School of Central University of Finance and Economics, suggested that he should be interviewed by reporters.

< /p >