Dalian 2013 Spring Fashion Week: Small And Medium Enterprises Are The Protagonists.

< p > Dalian 2013 spring fashion week was held on 15 to 20 March at the Z28 fashion Silicon Valley, the fashion originality publishing center. The small and medium-sized enterprises are the protagonists of this fashion week.

Tian Ping, President of Dalian garment industry association, said: "this spring fashion week is a reflection of fashion. At the same time, the innovation and brand building of SMEs in traditional industries will be the focus and breakthrough point to promote pformation and upgrading of enterprises. We should change the traditional business philosophy and mode with the new business philosophy and mode, and hope to promote more SMEs pformation and upgrading to promote the development of Dalian's garment industry."

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The 6 enterprises in this fashion week show belong to the category of small and medium enterprises. They have their own characteristics and reflect the diversity of Dalian's clothing industry.

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< p > life one yarn -- create a professional network platform for wedding dress < /p >

P wedding dress show is the opening ceremony of the 2013 spring fashion week in Dalian. The yeesha.com is a professional wedding dress ordering mall. The business of the mall has just started. The main business of the company is export accessories. With the understanding of the US market and many years of export experience, the export business and the domestic sales business of the Yexi mall have maintained a balanced growth.

It is the goal of the online shopping mall to meet the famous wedding dress brands at home and abroad, sign professional designers and studios, and meet the personalized needs of every bride and fashion woman.

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< p > at present, there are more than 20 cooperative brands in the mall, with more than 3000 products and more than 100 original designs per month.

In addition to its own life, a yarn network, but also Jingdong, Dangdang, Taobao and other network platforms opened a lifetime yarn store.

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Less than P, life one yarn has its own professional design team and garment factory. In Dalian, the wedding dress photography and experience center has been set up so that customers can enjoy the shopping experience fully.

And with its own dress brand Chic Nostalgia and wedding dress brand Lantosa as the guide, we have opened several experience centers nationwide and improved the after-sale service system.

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< p > in this 2013 spring Dalian fashion week, the life of a yarn shows two private brands Chic Nostalgia and Lantosa.

The theme of this show is "early release", which means the first appearance on the stage, a gorgeous appearance, a mature and unlimited possibilities.

The evening dress of Chic Nostalgia is undoubtedly tailored for young, unique women who love fashion life.

The design style is bold and bold, and the subtle details imply some kind of philosophical fantasy, presenting the designer's uninhibited feelings.

The Lantosa wedding dress series is an elegant, meticulous and meticulous material for women's glamour, which makes the designer's pursuit of high quality pparency.

"The 65 wedding dresses of the show are newly designed by the company, and some of them are newly made samples. They are on the stage, hoping to see the feedback from peers and the market through the show of Dalian fashion week," said design director Yin Bing.

Although the number of spectators was limited, the expected results were achieved.

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< p > President Tian Ping commented: as a business enterprise which was mainly engaged in export accessories, the experience of one life yarn has opened up a new train of thought for the pformation of traditional garment industry. Transformation is not only a simple idea of exporting to domestic markets, but also pferring production and processing sites.

Based on their own advantages, finding market opportunities and broadening their thinking is the direction for the development of many small and medium-sized enterprises.

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< p > Han Yu - Dalian famous teachers flaunt the local brand < /p >.

< p > Han Li, the founder of Han Yu brand, has the title of "China's top ten fashion designers" and plays the leading role in the Dalian designer team. In 2009, the Dalian garment industry association founded the Dalian fashion Silicon Valley in Dalian Zhenjie street, so that Han Li's dream of becoming a senior garment designer was realized.

After years of arduous efforts, Han Li's "Han Yu custom" has become one of the most popular shops in "Dalian fashion Silicon Valley".

The work presented in this conference is mainly based on workshops, and the unique, aesthetical design and meticulous process explain the connotation of "Han Yu" custom-made clothing.

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The business characteristics of < p > "Han Yu custom-made" are starting from the service of customers entering the shop. First, professional designers will communicate with customers and understand the needs of customers at different levels, such as personal preferences, clothing occasions, physiological colors, etc. next, we will take the following steps: Volume Measurement, plate making, typing, garment making, and customer trial.

One hundred percent satisfaction is the sign of the completion of the work.

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< p > the uniqueness of customized clothing is also a major feature of "Han Yu custom-made".

The design of "Han Yu custom-made" not only comes from the designer himself, but also the customer's concept and consciousness is an integral part of the customization, which makes the designer's design concept perfectly fit with the customers' personal preferences.

The bride and groom dress is also a highlight of Han Yu's custom.

When designing the bride and groom, Han Li often adds some Chinese elements to the design, emphasizing that Chinese girls should have their own ethnic wedding dress, so that new people can dress up to show the national culture and national content, and can not imitate European dress.

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< p > President Tian Ping commented: the development of an industry needs the example and benchmarking figure to play the leading role. Han Li, who has the title of "the top ten designers in China", is one of the famous teachers in Dalian.

Han Yu brand is a small and medium sized enterprise with its main business in order. The famous teachers in Dalian have different development routes. Their diversified development trajectory can provide young designers with experience and reference.

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