A Hundred Thousand Won The Four Women'S Shoes.

< p > < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > retailer (01028.HK) is enriching product mix and strengthening more channel layout by introducing the brand of high-end shoes.

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Recently, P announced the signing of a sales agreement with the domestic women's footwear manufacturer, Dongguan Hi Tech Trading Co., Ltd. (hereinafter referred to as "Dongguan high level") and Dongguan JieXi a target= "_blank" href= "http://www.91se91.com/" > leather /a Products Co., Ltd. (Dongguan JieXi), which distributes ASH and JC brand products of Dongguan high level and Dongguan Jixi.

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< p > although the company has been trying to improve its market position, only from the financial data in 2012, the industry seats of the four women's shoes are still hard to change.

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< p > < strong > upward breakout > /strong > /p >

< p > according to the distribution agreement, ASH's distribution period is 6 years, while JC's distribution period is 10 years.

At present, two brands have more than 100 stores in the mainland. It is estimated that the number of two brands in the mainland in the next three years will reach about 200.

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< p > Dongguan high tech and Dongguan Jie Xi are all middle and high-end women's shoes design and manufacturers. They mainly undertake research and development, production and global wholesale business for some famous women's shoes.

Among them, Dongguan Jixi is a subsidiary of European Max group, and in Europe, ASH and MiuMiu, Prada, Dior and other luxury brands often enter the same high-end department store.

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Chen Yixi, chairman of P, told the media that the product positioning of ASH and JC brands is slightly higher than that of the group's existing brand series, which can enhance the group's coverage in the middle and high grade women's shoes market.

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< p > in the 2011 annual revenue calculation, it ranks third in BELLE, 01880.HK, Daphne (00210.HK), Saturday (5.94,0.24,4.21%) footwear industry (002291.SZ) and other four women's shoes, but the company is working hard to make changes.

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In the first half of last year, P introduced three major investment funds CCC1, CVC and Mousse.

Zhang Zhiyong, who retired from CEO from Li Ning Co, joined the company as an independent non-executive director.

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In the first half of 2012, there were 1449 self operated retail stores and 515 third party retail stores in the first half of the year. The revenue reached 1 billion 130 million yuan in the same period, and the operating profit was 190 million yuan, up 21.8% and 5.2% respectively over the previous year.

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< p > < strong > faucet BELLE growth is weak. < /strong > < /p >

< p > in fact, last year, under the environment of low demand for terminal demand, the performance of the four women shoe makers was not so bright. Even the BELLE, the woman's shoe, was also affected.

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< p > BELLE has issued a profit warning that the net profit in 2012 increased slightly compared with 2011, and its net profit was close to 4 billion 280 million yuan.

According to analysis, the net profit of BELLE in 2011 was 4 billion 250 million yuan, while the net profit growth in the first half of last year exceeded 12%, which means that BELLE's performance in the second half of last year was in a regression.

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"P" BELLE's opening speed also has a significant decline.

In the four quarter of 2011, BELLE opened 1100 new stores.

However, BELLE said that the number of retail outlets in the mainland in the fourth quarter of 2012 was 889, and that in the first half of last year, BELLE's store grew by only 752.

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Last year, BELLE said that profits were mainly affected by the one-off provision and other costs resulting from the termination of the distribution rights of footwear and sports brands, which affected profits last year. P

This also includes BELLE's Kappa products that will no longer be distributed in China.

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< p > Daphne, another big shoe saleswoman, gained HK $10 billion 500 million last year, an increase of 22.8% compared with the same period last year. Its net profit was HK $950 million, an increase of 2.4% compared with the same period last year. At the same time, its stock amount increased by 15% over the same period last year.

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< p > announcement shows that the company has increased 880 stores directly to 5472 stores last year, and the proportion of Direct stores has reached 85% of the total period from 81% at the end of 2011. The number of franchisees has decreased from 1055 last year to 942 this year, with a reduction of 113 or about 10%.

This is also a reflection of Daphne's efforts to strengthen its own channels.

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Compared to the P, the shoe industry in Foshan may be the worst on Saturday. The 2012 earnings bulletin just released shows that it achieved 1 billion 572 million yuan in revenue last year, operating profit of only 78 million yuan, and net profit of 56 million yuan, down 43.55% from the same period last year.

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< p > Zhang Bin, a researcher at state securities (16.35, -0.22, -1.33%), said that the downturn in the environment is one of the reasons. The stock problem of shoe enterprises under the impact of the electricity supplier is also increasingly prominent. But leading enterprises like BELLE will still be in a monopolistic position with obvious advantages. Others need to make efforts through differential competition.

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