"Seven Colors Rainbow" Lock High-End Fabric Orders Continuously

On the afternoon of March 24th P, dozens of machines were busy producing in the workshop of < a href= "http://www.91se91.com/news/" > seven colors rainbow < /a > Holdings Limited, Zhejiang.

"This is an order from Armani: 10 tons of Tencel fabric, which can be processed in about half a month."

The workshop manager said that another workshop was processing 50 tons of unidirectional wet fabric for NIKE, and then processed into a new summer sports pants export.

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< p > except Armani and NIKE, the big customers of "seven rainbow" have many international fashion brands such as CK and KELS.

These international brands purchase fabrics with strict conditions, and the "seven color rainbow" has been registered in more than 20 countries in Europe and the United States. Now, a number of new well-known fashion brands have come to fame.

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< p > "seven color rainbow" is an old brand of < a href= > http://www.91se91.com/news/index_c.asp > > /a > for more than 30 years. At first, it took the low price order as the main reason, and the pformation began in 2008.

At that time, the enterprises felt the throes of the financial crisis. At the same time, the industry homogenization competition was fierce, and the profits became increasingly small.

"Although the days of enterprises can still be, but there will be inertia, we are determined to change inertia, pformation and upgrading."

Yang Baolin, chairman of the company, said that the company took the initiative to give up nearly 300 million yuan of "low price list" and shifted the proportion of orders to international brands.

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After P, the company worked hard in R & D and market development.

In recent years, the company has developed a series of functional fabrics such as soybeans, seaweed, bamboo carbon fiber and so on. Compared with ordinary fabrics, the added value has increased three or four times.

At the same time, in the past three years, in response to the national energy conservation and emission reduction call, the company invested more than 300 million yuan to upgrade production equipment.

In terms of market development, the company spent more money on advertising in American fashion magazines.

At the same time, we actively participate in international fairs such as the US, Paris and Italy.

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Less than p years, focusing on the development of special fabrics and the improvement of textile technology, the number of key customers of "seven rainbow rainbow" has been increasing and the profits of fabrics have been greatly improved.

"Last year, the average price of factory fabrics was 60~65 yuan / kg, which is more than 30% higher than that of the industry."

Zhang Peijun, director of the company's office, said that the sales situation was good this year. The first two months, the company achieved sales of 190 million yuan, an increase of more than 10% over the same period last year.

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"P > this year," seven colors rainbow "also has a new action: the annual production of 5000PLA < a href= '" http://www.91se91.com "> fiber fabric < /a > is to extract fiber from corn starch, and then make fabric.

This fabric has a series of good properties such as smooth handle, UV resistance and flame retardance, and more importantly, it can be degraded. It can be decomposed into carbon dioxide and water by microorganisms in soil and water.

"In the first half of this year, the plant will start construction.

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