Let The Clothing Convey The Brand Inner Spirit With Unique Language Symbols.

< p > > a href= "http://www.91se91.com/news/index_s.asp" > dress < /a > design, as a language presented to everyone by clothing, can trigger a high degree of resonance between consumers and their brand culture and ideas.

The design seems simple, but it does not permeate the connotation and value of the brand. It conveys the spirit of the brand with unique language symbols.

< /p >

< p > < strong > let dress and soul dialogue < /strong > /p >

< p > as the high-end men's clothing of Jiangnan cloth dress < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a > brand, adhering to the design concept of "life is to make choices," a href= "http://www.91se91.com/news/index_f.asp" > fashionable dress < /a > is also the same design concept.

The life form and sketch fit the values of contemporary young people. With their ingenious design style and value proposition, they attract the contemporary intellectual youth with a sense of awakening. With the help of their parent's mature sales channels and the brand style that has been recognized by consumers, the fashion men's clothing has been introduced into the market. Then it is widely accepted by consumers and has more and more influence in the Chinese independent men's clothing brand.

< /p >

Although there is no obvious trace of Jiangnan in the sketch of P, its pursuit of elegance and introvertion is a combination of the deep style and the style of the water village.

Sketch designs a graphic with Hangzhou culture and regional characteristics to convey "CROQUIS sketch" as the unique attribute of Hangzhou brand in China.

The brand recognition communication image has been highly recognized by enterprises and consumers. The precise fit between consumer demand and brand competition has laid a good foundation for sales development, and more CROQUIS shop is being listed all over the country.

< /p >

< p > as the award-winning brand of the eighth style award, the biggest style of sketching is self made system. Consumers can see that it is sketching style at a glance.

Although most of the colors are mainly black and white, they often have unexpected design tailoring and details. They pay attention to a variety of functional collocation. Customers often choose shorthand pants after buying a jacket.

In fact, the style of sketch has played an important role in the marketing system.

The way of popularizing sketches is also very stylistic. It often releases some showrooms in its own shops, mostly based on small activities.

At the same time, sketches have been doing well in overseas markets. There are more than 10 stores overseas, accounting for about 1/3 of the total number of storefronts. It can be seen that its unique style has been accepted by foreign consumers.

Sketching makes every boy want to have a sketch costume to feel the different Jiangnan style.

< /p >

< p > sketch is a form of inclusiveness. Everything is uncertain. Sketches tell people through their own design style that life can have more choices, be good at discovering and trying.

This is exactly what the brand spirit wants to convey: real people may lose everything, but they will never lose their minds and will not stop discovering them.

< /p >

< p > < strong > pmitting belief by design < /strong > /p >

< p > "design is the core competitiveness of the brand", Xia Guoxin, chairman of the company, said in an interview with the author.

Song Li Si seeks every detail design to be fashionable and elegant, and pursue the perfect unity of brand style.

In Xia Guoxin's view, products can meet the real needs of consumers, must focus on quality and design, around the product brand publicity, promotion, packaging.

Therefore, good products must be invested in design and gradually form competitive advantages.

< /p >

< p > glis is the award-winning brand of the fourth style award. Its unique design style stems from the designer's continuous sensitivity to the market.

He set up the information system very early and applied it to the management of franchised stores and enterprises, which enables brand managers to understand the market changes at the first time.

He also commissioned consultancy firms to conduct several large-scale special research projects each year to get first-hand consumer and market information.

In addition, inside the company, customer psychology research as a daily work, the psychological characteristics of customers and changes in the study.

< /p >

< p > "so that we can make every cell of GE's Si be sensitive to market changes and customer needs, and be able to respond appropriately to market changes at the first time."

New theory of Xia kingdom.

He hopes that the singer will be the first brand of Chinese women's wear; he also hopes to bring ELLASSAY's store into ChampsElysees some day in the future.

< /p >

< p > even though it is a leader in the clothing industry, Xia Guoxin still feels more and more pressure from market competition.

He believes that now we not only compete with domestic brands, but also more and more international brands have become competitors of domestic brands.

The only way to take advantage of confrontation is to enhance one's fighting capacity.

Upgrading the design level is one of the effective strategies to build brand competitiveness.

In 2004, he hired JEANPAULKNOTT, the world's top fashion designer, as a design consultant to enhance the international competitiveness of the brand.

< /p >

"P >" our brand should be internationalized, and our business philosophy should be linked to the international market. Introducing internationalized talents is a very good model.

Because of the short history of China's clothing brand development, and the development of garment industry in some countries is quite historical, their management concepts and operation modes are relatively mature. In this process, they have trained a large number of talents.

JEANPAULKNOTT is very helpful to us. He helps us sort out the brand style, image positioning and design concept of the song, including the international trend of every quarter into our products.

New theory of Xia kingdom.

< /p >

< p > as we all know, the birth of glis originated from Xia Guoxin's yearning for Champs Elysees street in France.

Now, she is competing with international brands in China. In the future, she is destined to go to the world.

< /p >

< p > in fact, whether it is to win the minds of consumers through design, or to internationalize through design, the design not only plays a significant role in pmitting brand culture, marketing and promoting brand, and establishing brand image, but also plays an important role in brand development.

Design is the expression of brand spirit, and is also an important channel to enter the hearts of consumers.

< /p >