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    Jinjiang, The Shoe Capital, Is Building China'S First Sports City.

    2008/6/23 0:00:00 10448

    Jinjiang

    "Overseas Chinese hometown Fujian Jinjiang will make full use of resources advantages to build China's first sports city, promote Jinjiang's urban function improvement and taste enhancement, and form a unique charm of the west coast city business card."

    Zhang Yongning, Minister of propaganda of the Jinjiang Municipal CPC Committee, said on twenty-one this day that he would go to a large interview group on the west coast of the Chinese Internet media channel.

    At present, there are no sports cities in China.

    With the approaching of the 2008 Olympic Games in Beijing, the sports industry as a new sunrise industry in China is developing rapidly, and has gradually become a new growth point of China's economic development.

    Wang Jun, deputy director of the State General Administration of sports, said that China has become the world's largest sporting goods manufacturing base, and that sporting goods are changing from product management to brand management.

    Jinjiang has already established a good foundation for the development of sports goods manufacturing industry. It has good operability and potential for development.

    Minister Zhang Yongning said that the biggest advantage of Jinjiang's proposal to build a sports city lies in its strong sports industry base. Jinjiang is an important sports goods manufacturing base in the country. Sports products, mainly sporting goods manufacturing, account for 18% of the city's GDP. There are more than 3000 sporting goods manufacturing enterprises, Forty-two state-level sports brands and three sports listed companies.

    In addition, sixteen national sports teams including China badminton team and gymnastics team and seventeen major sports events such as CBA, National Volleyball League and so on were recruited. Seventy-six sports stars were hired as spokesmen for the corporate image and invested more than one billion yuan.

    Jinjiang is the third national sports industry base officially approved by the State General Administration of sport after Shenzhen and Chengdu.

    Zhang Yongning said that the Jinjiang national sports industry base will learn from Singapore Sports City PPP (production and official cooperation) development form, optimize the industrial structure, promote urban economic pformation, strive to build a national sports industry development demonstration base, an important national sporting goods manufacturing base and a sports city with international influence.

    It is reported that Jinjiang's national sports industry base has initially established the strategic layout of "two areas, one center".

    The "belt" refers to the planning and construction of the coastal sports and leisure industry zone on the more than 50 sides of the large coastal passage (Jinnan section); the two place is to create the global sports equipment manufacturing base and state-level sports training base; "one center" is to create a national sports competition Center city.

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