Putian's High Imitation Sneakers Break Through The Defense Line And Sweep The World.

Around 7 p.m., the major express companies came to the high imitation movement near Anfu District, Putian, Fujian. shoes At the entrance of the shop, "sitting down" started the most busy time of the day.

"Send this to Beijing." A young man with a Putian accent spoke to the courier, carrying three Nike shoe boxes. The courier simply did not ask the specific address, wrote the address in a familiar way, wrapped it up and threw it into the car. All movements were like inertia formed over the years.

In a street less than 100 meters long, crowded with lots of people sent and sent, in less than an hour, the streets were occupied by the start of various electric cars and the cries of couriers. The nearby stalls also benefited from these streams of people and made the business work. Until three or four in the morning, the noisy crowds gradually dispersed, and dreamily restored the tranquility.

In the daytime, the shoe shops on this street closed their doors and often opened their doors after nightfall. In the face of this strange face of the journalist, the shopkeeper did not show the kind of "active accotion" similar to the Shanzhai mobile phone dealer in Huaqiang North of Shenzhen, and responded with a kind of unreasonable attitude.

In Putian, the famous high imitation sports shoes manufacturing center, these businesses do not seem to worry about their sales.

Break the line of Defense

For highly imitated businesses, the botched practice of stealing drawings has long been out of date when the core technology has been grasped.

A widely spread view is that 30% of Nike shoes in the world are Putian's high imitation shoes. The selling system of sports shoes is mainly divided into counter company goods, factory shoes (so-called tail sheet), cut shoes (original factory assembled shoes) and Putian goods. In fact, the number of so-called factory and cut shoes is not large, most of them are Putian goods. Putian goods are divided into several grades according to their workmanship and material.

Putian's ability to produce such a high imitation shoe production capacity and sales network is not a day's work. In the early 80s of last century, as a result of its proximity to Taiwan, Putian attracted a large number of Taiwanese businessmen to set up shoe factories. Many brands of shoes were subcontracted at home and abroad, and sports brands represented by Nike became the main force. Gradually, the footwear industry has become a pillar industry in Putian, and Putian is also known as "shoe city".

However, the low cost of raw materials and labor cost hastened the production of high imitation shoes. Factory workers are bribed, and examples of smuggling of sample shoes or design drawings are everywhere. By the middle of the 90s of last century, Putian had become the "nest" of high imitation shoes.

As a teenager who works in Nike foundries, after more than 10 years of struggle, Pan Da already has a complete team of high imitation sports shoes. Although there are less than 50 people in pat Da, as long as customers order, the fastest delivery can be delivered to customers in 4 days.

At that time, although the high imitation footwear industry in Putian had begun to take shape, it did not reach the level of manufacturing technology that could almost be fake nowadays. "At that time, Nike's technology is still very advanced, and many air cushion manufacturing processes are an insurmountable chasm for high imitation merchants." Pan Da told this reporter.

In the view of sports shoes enthusiasts, Nike's core air cushion technology is divided into three stages: airmax, zoom and shox. Airmax and zoom were first published in the 90s of last century, and shox, though a product of the new century, has been basically abandoned because of its excellent soles.

"But Nike's technology has not kept pace with the times. From the 90s to the last century, the core technology is the original set." Pan Da told reporters that after entering the 2000, with the high imitation business perseveringly delve into, the simulation of Putian shoes continues to improve, gradually fame.

Although the factory has been arming its teeth to teeth in recent years, it is still useless. For highly imitated businesses, the botched practice of stealing drawings has long been out of date when the core technology has been grasped. Security, surveillance cameras, double wall and other security measures are just to wrap up the factory's name as "the magic line of defense".

The team of Pat Da now no longer relies on the original design blueprint. Many years of operation have enabled the team to be able to identify the technology and materials adopted by Nike's prepaid advertisements for shoes, and to launch the product before Nike launches new products.

However, this mode has also brought a certain risk to PDA. If Nike is to modify the technology of shoes in a whim, it is possible to push Pan Da's team to the abyss.

Panda experienced such a "life and death robbery" a few years ago. At that time, Nike launched a running shoe, and many years of experience made it possible for Pan Da to predict that this shoe could be sold. According to the past mode, it copied the information leaked from the advertisement, and started all the factories to produce the running shoes at full speed.

But what he did not think was that after the broadcast of the commercials, Nike felt that there were still some defects in the running shoes, and made temporary minor alterations in the sole. This change allowed Pan Da to invest millions of dollars and was on the verge of bankruptcy.

In addition to Nike's impulse, there is another important factor, the contract system adopted by Pat da.

In order to ensure the quality of high imitation shoes can be infinitely close to the real goods, pat will contract his soles and uppers to two teams, one team is responsible for sole and one team is responsible for shoe upper. In this way, responsibility can be clarified and where the problem arises, the person in charge can be found for the first time.

For his own contractor, pamda must pay in advance to ensure production. The problem of temporary modification is not the quality of production but also the problem of decision-making. With the payment of funds and the signing of relevant legal documents, PDA can not stop production at all, but can only bear losses on its own.

"Fortunately, I survived, thanks to these (Nike) has never seen such a thing in the past few years." PDA said.