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The Way Out Of The Independent Brand Of Spinning And Weaving: Improving The Environment Of Consumption And Management

2013/3/17 9:31:00 17

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Textile Industry Textile Brand Clothing Market

In the 1~7 month of 2012, 36 thousand and 800 Textile Enterprises above Designated Size reached 3 trillion and 146 billion 713 million yuan in total industrial output value, an increase of 10.93% over the same period last year, a decrease of 18.8% over the same period last year, a decrease of 3.77% over the first quarter, a cumulative increase of 30686 billion yuan in industrial sales, an increase of 10.52% over the same period, but a decrease of 19.44 percentage points over the same period, a decrease of 3.6% over the first quarter. The first half of the year, the domestic output value was 21825 billion yuan, an increase of 10.52% over the same period last year, and the growth rate was lower than that of the same period last year; p
 1-7 months, exports of US $141 billion 580 million, up only 0.33% from the same period last year, a decrease of more than 20 percentage points over the same period last year. Excluding price factors, the number of exports is actually negative growth; the total industry profit is 135 billion 800 million yuan, down 1.08% from the same period last year. China is a large population country. The textile industry plays an irreplaceable role in the process of industrial development. The worse the economic environment, the more it can reflect the role of "a href=" http://cailiao.sjfzxm.com/Matertial/show/default.aspx "textile industry < /a" as a pillar industry and livelihood industry. China's independent brand needs to go global. 
Chen Lifen, chairman of the National People's Congress (NPC), < a href= "http://www.91se91.com/news" > Jiangsu Sunshine Group /a > 13, said on the morning of the morning of the morning of P, "the first task for China's independent brand to go to the world is to improve the consumption and business environment. 
 Chen Lifen said that the sunshine group has made OEM for many famous foreign brands, and has already reached the international advanced level in terms of process design and quality assurance. However, domestic consumers seem to prefer foreign brands and underestimate "made in".
China ". 
 "we have first-class technology and management. Why do we need to" marry clothes "for others? This year everyone is talking about" China dream ". My Chinese dream is that we hope our independent brand will go to the world and be loved by the people. 
 "to realize this dream, the primary task is to optimize the development environment of China's own brand of textile and clothing." Chen Lifen, for example, said that some large shopping malls were eager to introduce international famous brands, free rent, free decoration fees, and offered various concessions. The top floor cabinets were well occupied by foreign countries. Domestic brands were arranged in the "marginal corner", and could not get a good location. They also had to pay the entry fees and other fees, and then removed the cost, spanportation, wastage and other expenses. The profit margins left to the independent brands were very small. 
 Chen Lifen put forward several ways to improve this: first, provide policy support for independent brands to enter department stores. We should give preferential tax incentives to the shopping malls with a certain proportion of their own brands, and encourage more independent brands in the shopping malls. Secondly, give support from industrial policy. She suggested that the outstanding independent brand enterprises in the textile and garment industry be included in the a href= "http://www.91se91.com" > Fashion Industry < /a > or the cultural industry, enjoy preferential industrial tax policies, and ease the pressure of enterprise tax. Finally, we must uphold fair cooperation to protect the interests of independent brand enterprises. In particular, it is necessary to regulate the profit distribution pattern of the textile and garment industry chain, and eliminate the charging behavior such as "shop Festival fee", "advertising fee", "decoration fee" and so on, and control the profit ratio of the shopping mall in the industrial chain to a reasonable range, so as to ensure the healthy development of the independent brand.