Old Shoes, Overseas Become "Phoenix"

It is also a brand with the same production quality. The price of the "leap shoes" produced by us is only 1/20 of the people's homes. It is almost impossible to maintain. This shows profoundly that maintaining a famous brand is not enough for the quality of production.

If the design is the soul, packaging is the added value of the brand, then the operation of the brand is the core competitiveness.

These words seem to be old saying, the experience of "jumping shoes" is not a rare new story, but it points out the common failing of many of our old brands.

From this point of view, this "old story" is worth reading. It is worth thinking twice.

"Leap shoe" is determined to rebirth, and it is gratifying that it is not simply invested in funds and manpower, but a comprehensive introduction of brand awareness and brand strategy.

We look forward to the leap of "leap shoes" in "emancipating the mind" and expect more old brands to reinvigorate their minds in the emancipation of the mind.

Do people in Shanghai remember jumping shoes?

Shanghai's "leap" brand has 50 years of history, white shoes, yellow rubber, "FEIYUE" Pinyin letters and red and blue double arrow, precipitating countless young memories.

Today, leaps are hard to find at home, but they sell high prices in Europe for more than 50 euros.

Overseas "phoenix" is currently the most prominent place in France, which is redesigned by French designers. The price range from 50 euros to 85 euros, more than 20 times that of domestic prices, and sold in the UK, Holland, Belgium, Canada and Japan.

How can cheap leap shoes in China become "phoenix" abroad?

In 2005, a number of French designers discovered the leap shoes in Shanghai accidentally. They knew the history of the flying shoes and believed that this Chinese style release shoes fit the trend of retro European market.

So they found the Shanghai big Bowen shoe industry with the right to use the brand, and asked them to run the brand in France.

Last year, the improved leap shoes entered France and registered "Feiyue" trademark in France.

Today, the French version of the jump shoes not only boarded many famous foreign fashion magazines page, but also become the darling of many international movie stars and models.

However, overseas favored footwear has long been forgotten in China.

Recently, the big Bowen shoes company has just moved from Sanlin road in Pudong to Qingpu Industrial Zone, and several production lines are making OEM processing for foreign casual shoes.

O Hirofumi director Chen Jianyue told reporters that the leap shoes had been sold for 26 yuan and a pair, the famous Shanghai time-honored brand. Later, because of the thin profit, O Hirofumi's shoes jumped off 7 years ago.

Since then, enterprises have been engaged in export processing, and now the days are getting more and more sad.

Chen Jianyue confirmed the news about the "overseas rebirth" of the "leap shoes". He said that the old factory director who had contacted the French had left big Bowen, but this incident brought great touches to the enterprise.