Sportswear Industry Is Full Of Opportunities And Challenges Under The Trend Of Channel Expansion.

< p > recently, Anta annual report released in 2012 shows that 2012 net profit and revenue are 1 billion 359 million yuan and 7 billion 623 million yuan respectively.

Compared with 2011, the above performance decreased by 21.5% and 14.4% respectively, which is the first time that Anta's annual profit has dropped since its listing in Hong Kong in 2007.

At the same time, the company's free cash volume rose to 32% yuan at 1 billion 610 million yuan, while the dividend payout ratio reached 71.7%, reaching a record high.

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< p > Du Yanhong, a researcher in the retail industry of CIC, pointed out that 2012 was an extremely tough year for our sports a href= "http://www.91se91.com/news/index_c.asp" > dress less than /a.

When the market and consumption change, the way of horse racing and expansion is gone forever.

Optimizing the marketing channels, accelerating the inventory and upgrading the profitability of single stores has become a top priority for all businesses.

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Under the trend of chain joining and channel expansion, China's sportswear industry has experienced many years of rapid growth. < p >

With the increasing cost of labor and rentals and the gradual saturation of retail stores, the industry has entered a bottleneck period of growth.

Under the background of gradually declining consumption, the mode of order driven and scale winning has met Waterloo's pressure. It not only aggravated the pressure of businesses going to inventory, but also affected the cash flow and brand of enterprises.

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< p > at the same time, the rapid rise of e-commerce is a serious impact on the original marketing channel of < a href= "http://www.91se91.com/news/index_p.asp" > sportswear < /a >.

Clothing < a href= "http://www.91se91.com/news/index_f.asp" > shoes < /a > hat category has become the first largest sales category of e-commerce, and sales account for nearly 1/3 of the total online shopping.

Because the cost is relatively low, the network price is cheaper than offline stores, which has greatly affected the sales performance of offline retail stores.

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< p > Du Yanhong believes that 2013 will be a year full of opportunities and challenges for China's sportswear industry.

Under the background of industrial upgrading and urbanization, the consumption of residents gradually escalates and the demand tends to be diversified. This means that consumers will pay more attention to products and brands with high cost performance.

At the same time, channel optimization and inventory clearance is still a reality that many businesses can not avoid and must face directly. This will bring some pressure to businesses.

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< p > > CIC released the hot industry tracking analysis report in the first quarter of 2013, pointing out that from the development trend of the entire garment industry, consumer demand will become a key factor leading the development of the industry.

Personalized, diversified and high-quality consumer demand means that businesses should pay more attention to the quality and brand of products. With the increase of residents' income level and the popularity of online shopping, the three or four line cities and e-commerce will also become the main market and position of sports apparel industry.

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