China'S Trade Fair Winner'S Game, Textile And Clothing Export Prospects Are Blurred.

< p > the twenty-third China East China Import and Export Fair opened on 1 th in Shanghai.

On the first day, the rain and cooling weather led to the cold and cheerless atmosphere of the conference hall.

Foreign trade practitioners know very well that although the most difficult time has passed, the situation has not yet improved significantly.

As a "Survivor", how do they continue the next round of "game"? < /p >

< p > < strong > playing quality cards to stabilize old customers < /strong > < /p >

< p > there are more than 3500 exhibitors in the China Fair. Each booth shows the name and territory of the enterprise.

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< p > a sign of exhibitors at the scene attracted some guests to inquire. This is a stationery manufacturer from Guangzhou, playing the character of "Japanese quality and Chinese price".

The staff is proud to tell reporters: "under the impact of the financial crisis, the factory can still receive stable orders from two traditional markets in Japan and the United States, and are relatively large brands, relying on excellent quality and obvious price advantage."

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< p > in addition to relying on quality to win, more enterprises are trying their best to design independently.

Jingdezhen evergreen home is a Sino US joint venture. After years of development, it has a self-designed brand and aims at the high-end market.

Company staff introduction: "although the price of products in the high-end market is two times higher than that in the general supermarkets, it will be better to achieve this level."

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Most of the enterprises participating in the China Fair are more or less engaged in the foundry business. P is not only hard but also has many difficulties, such as thin profits, rising costs, appreciation of the renminbi, low added value and unstable external environment.

According to the "small and medium-sized foreign trade index of the Pearl River Delta", the most difficult period of overseas mainstream market demand has passed.

In other words, the businessmen who came to the exhibitors were able to continue their business after experiencing the test of "ebb and flow".

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< p > "it is unrealistic for all enterprises to engage in high-end manufacturing industry. We should encourage these light industries and textiles to pition to high-end products, accelerate the cultivation of core competitiveness and make limited upgrading."

Feng Zhengzhou, President of the Shanghai export commodities Association, believes that only when the quality of products is excellent and the product line is constantly adjusted to comply with market preferences can it remain "arrogant".

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< p > < strong > developing new market to attract new partners < /strong > /p >

After the P financial crisis, Chinese exporters realized that it would be unreliable to rely solely on traditional markets such as Europe and the United States.

Reporters at the China Fair found that each large exhibition hall could only meet the faces of one or two European and American buyers.

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< p > to cope with the weak demand of developed countries, Chinese businessmen have turned their attention to other emerging countries.

During the 2012, more than half of China's exports were aimed at emerging markets.

The British watch and the Hongyuan Watch Company of Zhangzhou have opened up the market in South America last year through the online trade platform and field inspection, and have a negative impact on the European market.

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In the emerging markets, African countries are also worth looking forward to. < p >

Jiangxi Si Dai company is mainly engaged in the production of wig. According to Lin Xinfu, a company sales reporter, in addition to the daily wigs for the Japanese market and the party wigs in the European and American markets, the company later discovered that the wig has great potential in this market due to the rare volume of Africans.

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< p > data show that China accounts for nearly 60% of the total trade between BRICs and Africa.

Looking ahead, standard bank expects that Sino African trade volume will reach US $300 billion in 2015.

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< p > of course, market development is not always smooth sailing.

Yun Kun arts and Crafts Co., Ltd. from Shanghai felt a bit of frustration in the South American market.

The company's salesman told reporters that the company had sent two cases to the Latin American market, but so far it has not yet been sold.

"We take the first half of the exploratory small batch orders, the bulk shipping strategy in the second half of the year.

At present, the company's performance is relatively stable, and our customers are more recognized. "

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< p > < strong > timely turn around to test the domestic market < /strong > /p >

< p > foreign trade enterprises generally reflect that the problem of recruitment difficulties and rising production costs is obvious.

"Although we have already done fairly well in small and medium-sized foreign trade enterprises, it is still very difficult. Sometimes we have to rely on primitive accumulation funds and export tax rebates."

Haruto, business manager of the craft gift Co., Ltd., told reporters to Xia Chunhua.

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< p > from the current China Fair, it is true that many domestic and foreign trade enterprises are gradually turning their attention back to China, hoping to form a linkage between domestic and foreign trade and enhance their ability to resist trade risks.

But the willingness to sell domestically is always pushed back by all kinds of admission fees, so export companies have made new rounds.

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< p > when the reporter has just entered the exhibition hall of Nanjing Tianli import and export, the marketing personnel handed in a "rocking baby" Tmall [micro-blog] flagship store card.

"These are our products for the domestic market, new stores opened in January this year.

Many classic children's toys and pram cars exported to foreign countries can be bought on this website.

"After all, the scale of the domestic toy market is no less than that of foreign countries. Many foreign brands are coming in. What reason do we have to take part in?" /p said.

< p > in textile < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > category, Shanghai a href= "http://www.91se91.com/news/index_f.asp" > silk < /a > brings the brand of LILY women's wear.

Xu Weimin, chairman of the company, said: "LILY < a href=" http://www.91se91.com/news/index_s.asp "> women's wear brand < /a > the brand is currently doing the domestic market, and this proportion has stood at 30% of the group's profits.

This year, we will increase this brand to 50% of the group's profits, because the development of the operation on the basis of subcontracting is not sustainable.

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< p > people in the industry say that the number of exhibitors in foreign trade enterprises has been reduced recently, and the number of exhibitors in domestic sales is increasing.

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< p > however, the biggest problem is that the product requirements and business models of domestic and foreign markets are different, and export enterprises will inevitably feel uncomfortable.

The domestic market pays more attention to styles and channels. If we fail to establish an audience recognized brand and fail to have enough funds and manpower to support the operation of the domestic market, this road will be hard to go.

If the "survivors" of the export industry want to successfully open up the world, they will undoubtedly make great efforts to make strategic planning.

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