Expanding International Cooperation Channels To Strengthen Additional Functions Of Exhibition (Map)

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201303/13/20130313062855_sj.JPG "/" < > > "

< p > < /p >.

< center > < /center >.

< p > < /p >.

< p > a few days ago, the clothing Times reporter was informed at the National Sports General Administration equipment center that in 2013, the China International Sporting Goods Fair will be held on May 31st, ~6 3, in Beijing International Exhibition Center (New Museum).

It is understood that the 2013 sports Expo will continue to use all the 8 exhibition halls of the new Beijing national exhibition. The total scale of the exhibition will reach 110 thousand square meters. It is expected that more than 1000 exhibitors will be participating in the exhibition.

< /p >

< p > < strong > giving full play to resources superiority < /strong > /p >

< p > according to the "clothing times" reporter, the organizing committee will continue to make full use of the resources and background advantages of the National Sports General Administration, the Beijing municipal government and the relevant trade associations in the 2013 professional sports Expo's domestic professional audience organizations. It will optimize the channels for audience invitation, improve the depth of service capabilities for the spectators, focus on breaking through the procurement channels of the education system, organize a wider range of primary and secondary school sports equipment purchasers, observe exhibitions, and organize exhibitors' meeting.

For the invitation of overseas audiences, in addition to continuing the mission to participate in the famous sporting goods exhibition in the Asia Pacific region and the recruitment of overseas audiences, we will focus on promoting the India Expo and Turkey related websites in the global trade arena. We will invite Brazil Pavilion and other sporting goods emerging market groups to come to the exhibition to attract more overseas audiences.

At present, the number of overseas customers seeking to participate in the exhibition has exceeded the previous one.

< /p >

< p > according to the organizers, the activities of the 2013 sports Expo will be organized according to the idea of "stratification, emphasis and pertinence", involving many aspects such as sports industry, competitive sports and national fitness.

On the basis of continuous improvement and release of sports goods development report, we will focus on creating a new sports industry summit forum. With the theme of "change", aiming at the current development of China's sporting goods industry, we invite wide range of social and industry veterans to make suggestions for the future development of China's sporting goods industry.

< /p >

< p > at present, the work of the current sports Expo has been carried out in an orderly way.

According to the "clothing times" reporter to the organizers, the enthusiasm of brand and enterprise participation is very high. Most industry leading brands have expressed their intention to participate in the exhibition. The progress of the exhibition is nearly two months ahead of last year, and the audience registration is earlier than in previous years. The publicity and promotion work for various professional exhibition areas has also started, and the planning of various activities in the exhibition area is also in full swing. In 2013, the preparatory work of the sports Expo is being planned smoothly.

< /p >

< p > < strong > strengthening international cooperation ideas < /strong > /p >

< p > take the comprehensive exhibition hall in the E1 Pavilion as an example. Zhang Lulu, the director of the exhibition area, told reporters in an interview with the clothing times that the exhibitors of the Expo were enthusiastic this year, especially the scale of exhibitors of Taiwan businessmen has been greatly expanded.

"As one of the highlights of the sports Expo, the collection of many well-known sports apparel and clothing products exhibition area has been very successful this year.

In addition, many Taiwanese exhibitors will undoubtedly become the focus of attention.

The scale of exhibitors based on outdoor clothing and clothing will increase from last year's 1/6 in the exhibition area to 1/4 to 1/3 this year, and the expansion will be obvious.

Zhang Lulu said.

< /p >

Apart from that, Zhang Lulu said that the overall scale of overseas exhibition areas has also been greatly breakthroughs than before. The major exhibition groups are mainly from Korea, Australia, Germany and other countries and regions, while the contents of the exhibition mainly focus on timing, scoring, fitness, swimming clothes, and so on. P

Regarding the recruitment of overseas audiences, Zhang Lulu said: "we will strengthen our links with the business offices of the embassies and consulates of the country of origin, cooperate with the mainstream international trade websites, and invite the mainstream media in Asia and the overseas news agencies in Beijing to observe the exhibition.

It is reported that overseas audiences mainly come from more than 60 countries and regions, mainly concentrated in the United States, France, Germany, the United Arab Emirates, India, Brazil, Turkey, Brazil and so on, and this year it is expected to reach 6000 to 7000 people.

< /p >

< p > "compared with last year, we have made some progress earlier this year."

Zhang Lulu told the clothing Times reporter that "the main purpose is to get the work done as early as possible, and then provide additional services to our exhibitors in the future, hoping to do better than before.

Judging from the enrolment of exhibitors, the whole complex is already full, and Anta, Lining, Huili and other famous shoes and clothing brands occupy an important booth of the comprehensive hall.

< /p >

< p > as the largest sporting goods fair in Asia Pacific region, the number of overseas visitors will be greatly increased compared with 2011 and 2012. This will not only benefit from the further expansion of the international influence of the exhibition itself, but also be closely related to strengthening cooperation with overseas audiences and overseas brand cooperation.

It is understood that the 2013 body Expo and overseas vertical trade mainstream global website has more than 30 cooperation, and has focused on strengthening cooperation with India, Brazil, Turkey and other countries and regions, through overseas promotion and promotion means to promote the recruitment of overseas audiences.

It can be predicted that 2013 of the Expo will have a new leap in the quality and quantity of exhibitors and the professionalism of spectators.

< /p >