Han Style Clothing Industry Will Be Built Into 100 Billion Industries

< p > recently, Liu Shuren, director of the chamber of Commerce in Wuhan, < < a href= > http://www.91se91.com/news/index_c.asp > > < /a > > revealed in the media interview that the brand planning and publicity is the short board of Han style clothing all the time. The biggest weakness is the lack of the brand that is called loud. Although the quality of the product is excellent, the profit of the clothing is very low because of the lack of brand effect. The best fabric is to produce a < a href= "http://www.91se91.com/news/index_f.asp" > shirt "/a". The cost is only 200 yuan. The average brand sells at the store for up to 1000 yuan, while the luxury brand can be sold to four thousand or five thousand yuan. In the early 90s of last century, Hankou, Hanzheng Street, Xinhua Road and Qingnian Road were once popular places for Han style clothing manufacturers. At that time, brand clothing was relatively scarce, and people's demand for clothing only stayed on the surface function, belonging to the initial stage of the development of the industry. With the rapid development of Han style clothing with market base, the first peak of development came from 1995 to 1997. < /p >
< p > with the development and growth of garment industry in all parts of the country, the market competition level and development momentum of the Han style clothing, which is the first to display regional brand in China, is getting worse. In the late 90s of last century, Han style clothing entered a trough. In the shopping mall in Wuhan, some Han style clothes are being cleaned up by their own shopping malls because of poor performance. There are few Han style clothes in Wuhan's shopping malls. The Han style brand was forced to "be anonymous". < /p >
< p > < strong > predicament: being positioned as a traditional processing industry, it is difficult to grow up to < /strong > /p >
< p > "now many people in the society think that the clothing industry is a traditional industry, which is actually a lack of understanding of the clothing industry." Liu Shuren said that the understanding of the clothing industry can be divided into three aspects, one is the processing industry, that is, people's OEM; the second aspect is fashion, which needs to create its own fashion brand; the third aspect is the luxury brand. < /p >
In the three aspects of P, except for the first category of traditional manufacturing industry, the other two aspects need great creativity. < /p >
< p > "the clothing industry itself is an industry integrating culture, fashion and creativity, both in the design of clothing and in the promotion and marketing of brands, great creativity is needed." < /p >
< p > in fact, these three aspects need to be improved gradually in the development of Han style clothing. Unfortunately, the Han style clothing has been positioned as a traditional processing industry in the process of growing up, and has not been included in the category of creative industries. < /p >
< p > "the development of industry needs the process of cultivation." Turning to the development of the Han style clothing industry, he said that the Han style clothing was explored and developed from the beginning to the end in the market environment. < /p >
< p > if we can get support, guidance and promotion from relevant government departments, we believe that the transformation and upgrading of Han style clothing can go up to a new level, and it is expected to grow into another one hundred billion industry in Wuhan. < /p >
< p > it is understood that at present, the output value of Han style clothing is only 40 billion yuan more than that of clothing originality and processing industry. If the output value of related industries such as "a" > upstream and downstream > textile > /a, cloth and button is added, making 100 billion industry is only a matter of time. < /p >
< p > < strong > Prospect: establishing Han faction industrial group < /strong > /p >
< p > "the clothing industry in Wuhan has the foundation of becoming bigger and stronger. The Han style clothing output ranks third in the whole country, and the output of women's clothing is the largest in the country. The Han style clothing industry can totally create hundreds of billions of industries." Liu Shuren said. < /p >
< p > in addition to setting up investment companies, there is a further goal in the hearts of Han style clothing enterprises. That is to set up a Han faction industrial group, not only for the clothing industry, but also for multi industry and cross regional expansion. < /p >