Informatization Soft Rib Shackles The Shoe Industry And Other Small And Medium-Sized Enterprises To Grow Up

The development of small and medium-sized enterprises has always been the focus of attention.

One of the highlights of the report of the Seventeenth National Congress of the CPC is the "two equality" of the non-public economy - equal protection in law and equal competition in the economy.

However, after 30 years of development, the small and medium-sized enterprises, which appear to be precipitated, seem calm and calm.

In the just concluded "two sessions", delegates also offered advice on how to develop SMEs.

When information is mentioned in the same important or even more important position as industrialization, urbanization, marketization and internationalization, enterprise informatization will bring a great opportunity for enterprises to break through the bottleneck.

The development of confusion is a phenomenon that can not be ignored is gradually emerging.

Take the household electrical appliance industry as an example, in 1992, there were more than 40 thousand enterprises. By 2002, there were only 400 left and right. By 2007, there were only 100 left and right, with a survival rate of less than 0.3%.

If the experience of the home appliance industry is a slow metamorphosis, then the collapse of nearly 1000 shoe factories in Guangdong in 2007 showed the shortcomings of SMEs by explosive methods.

"SMEs generally exist such problems: analysis of unclear macroeconomic environment, can not timely follow the market trend and change, chasing orders to cash in front of the profit as the core business mode, so that the enterprise's sustainable development capacity is becoming weaker and weaker."

Lin Juanru, the general manager of a large number of websites located in the small and medium-sized enterprise portal, is right.

Lin Juanru told Chinese News reporter that small and medium-sized owners often ignore the interpretation of the market trend environment.

"We can not see clearly the macroscopic trend, do not understand what has happened in the market, and the relationship between these things and their own enterprises.

In this way, we can not grasp the real business opportunities in the process of assessing the situation and adapting to circumstances.

Information technology investment is generally low. Wang Liming, deputy director of the small and medium enterprises Division of the national development and Reform Commission, said recently that small and medium-sized enterprises began to stand at a new starting point, and gradually expanded from the extensive growth of simple quantity expansion to a scientific and sustainable development stage of technological progress and management innovation.

Therefore, how to correctly use information platform to serve enterprises has become an urgent problem for business owners.

Reporters learned that the development of information technology in China's SMEs has basically passed the initial stage, and has entered the stage of large-scale application and popularization.

However, due to the fear of return and the limitation of the strength of small and medium-sized enterprises, most enterprises are cautious in information operation and generally have little investment.

"Because SMEs are weak or lacking in many aspects, especially in the market experience and modern business philosophy, there are many deficiencies in these enterprises. In short time, these enterprises can not rely on their own strength to achieve fundamental reversing.

How to improve the sensitivity to economic development trends and how to improve the ability to analyze and interpret information are two bottlenecks that must be broken through for SMEs' sustainable development.

Lin Juanru told the China national classics news reporter.

In 2007, the national development and Reform Commission, the Ministry of information industry and the State Informatization Promotion Office jointly released the 2007 National SME Informatization survey report. It also showed that the small and medium-sized enterprises urgently need to understand the market information and expand sales capabilities through informatization, so as to develop and maintain new and old customers, and 50.8% of enterprises hope to improve the quality of products or services through informatization. 49.6% of enterprises hope to control and reduce production costs through information technology, and 51% of enterprises hope to grasp the operation status of enterprises and improve their management ability through informatization.

Zhao Xiaofan, director of the information technology popularization and application group of the State Council, believes that over the next 5 years, more than 90% of SMEs will make full use of the Internet.

SMEs can not only acquire and publish information, but also conduct business activities on the Internet, including e-commerce, order, payment, including modern logistics.

According to the reporter, there are many websites that specifically aim at the information service of small and medium-sized enterprises in China, such as "a large number of enterprises" and "Chinese enterprise power". The website basically helps SMEs to interpret the macro environment changes, analyze the trend of industry development and help them to formulate timely and accurate strategies.

According to the insiders, this website will focus more and more on the development of information technology for SMEs.

"The arrival rate of information is only the first problem to be solved.

In depth, SMEs need to further enhance their ability to analyze information.

Lin Juanru said.