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Yiwu Zipper Expands Domestic Market, And Stores Go To The Door.

2013/3/2 14:15:00 24

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data from Industry Association of < a href= "http://www.91se91.com" > zipper < /a > show that the export of zipper industry in Yiwu achieved a 10.5% growth last year. In January this year, foreign trade exports decreased by 25.7% compared with the same period last year.

yesterday, reporters learned from Yiwu zipper trade association that this year's "spring cold" has spread to the scorching summer.

Industry statistics show that the overall operation of the zipper industry in the first five months of this year is not optimistic. The number of orders decreased significantly in the one or two months, and increased significantly from three to May.

industry analysis pointed out that the international economic environment changes, the main export countries began to self production, the Yiwu zipper advantage weakened and other reality in Yiwu zipper enterprises on the way forward, at this time, Yiwu zipper enterprises need to clear up their thinking and seek development.

foreign trade does not buy Zippers to buy production equipment

At present, China is the largest producer of zippers in the world, accounting for nearly 60% of the world's zipper market sales of 50 billion yuan.

"The direct export volume of China's zipper accounts for nearly 20% of the output value, and 80% of them are produced in Yiwu."

Hong Hanling, President of Yiwu zipper trade association, said that 70% of the zippers produced in Yiwu were directly exported to foreign countries.

however, the enthusiasm of foreign buyers to buy zipper machinery in Yiwu has far exceeded the purchase of finished zippers.

Liu Jinlong is the head of Jinlong zipper machinery Yiwu business. Originally, his zipper machinery was basically sold to Yiwu and its surrounding production enterprises. In 2009, foreign businessmen also purchased machinery and equipment from him.

"originally a Vietnamese businessman, he bought me two semi-automatic equipment, and a year later, in 2010, he began to bulk up with me."

Such examples are numerous in recent years. At present, Liu Jinlong's foreign buyers have removed businessmen from Vietnam, Bangladesh, Indonesia, India and Brazil, and these businessmen are the main exporters of Yiwu zippers.

according to incomplete statistics of < a href= "http://www.91se91.com" > zipper industry < /a > Association in Yiwu, the number of foreign machinery purchasing in Yiwu is increasing at a rate of about 3 times a year, far exceeding the growth rate of purchasing zippers in the country.

Liu Jinlong recalled that since the price of raw materials and labor prices rose, the enthusiasm of foreign buyers for machinery and equipment has also risen. Accordingly, they no longer buy finished product zippers and turn to semi-finished products.

"Zipper production is divided into two main procedures: the front road and the back road. After the basic purchasing of foreign machinery, foreign machinery and equipment will be purchased, and then some semi-finished products will be zipped on the market to go back to the local for further processing."

After the local investigation, Liu Jinlong found that the local labor is very cheap, the average monthly salary converted into RMB is only 600 yuan, which is equivalent to about 1/5 of local wages in Yiwu.

"fortunately, at present, they do not have a complete set of supporting equipment, and the preceding processes such as dyeing and weaving are also dependent on our Yiwu market."

Wu Xinxi, Secretary General of Yiwu zipper trade association, said that they could win more 10% to 20% profits through such a way. Once these enterprises grow and develop, the possibility of Yiwu zipper export to the locals will become smaller and smaller.

foreign trade enterprises should take account of domestic sales and walk on two legs.

however, according to business owners, the pressure of foreign purchasing machinery is not the most important factor in Yiwu's "a href=" http://www.91se91.com "zipper export" /a decline. Wujiang, Xin Hong zipper limited, believes that the weakness of the international market is the key.

In order to cope with the changes in the international situation, Xin Hong zipper is implementing a set of "two legs walking" reform plan.

Less than P, Xin Hong zipper is located in the domestic market when it first started its operation. Due to the slow withdrawal of domestic sales funds, the company has been pformed into the main export trade after several resolutions. The current proportion of domestic and foreign trade is about 70% of foreign trade and 30% of domestic sales.

Years later, Xin Hong zipper adjusted the trade direction once again, and built the domestic sales workshop in the year to purchase the domestic production line, and reverse the ratio of internal and external sales to 1:1.

"6 mid late June, the volume of foreign trade purchases has gone up, but I think this is a replenishment phenomenon after the inventory consumption of buyers. Such fluctuations can only show that buyers are not optimistic about the zipper market, not a large number of orders to do inventory, but to sell a little bit more."

After such a rational analysis, Wujiang concluded that "internal and external sales go hand in hand."

at present, the production line of Xin Hong zipper has only two kinds of metal zipper and nylon zipper, and the resin zipper production line, which is designed for opening up the domestic market, will also be put into production during the year.

"Foreign trade, we have mature and stable source of tourists, but also have the advantage of quantity. The domestic market is so large that it is not reasonable to set foot in the market, so Xin Hong's concept in the coming years is both internal and external sales."

Wujiang said.

domestic enterprises seize the "terminal" radiation nationwide.

"P >" Yiwu realistic "zipper factory opened a direct store in Nanchang, Jiangsu, and finally it was a joy for the person in charge, Qiu Yonghong, who had already run around more than 10 cities in the country and worked hard for his zipper shop.

The zipper produced by Qiu Yonghong's zipper factory has been sold all over the country. In the first few years, his zipper was once very popular in Sijiqing clothing wholesale city of Hangzhou. At that time, one of the ten manufacturers selling clothes was his home zipper, so the market share was admirable to the peers.

an accidental chance, Qiu Yonghong discovered that his agent in Hangzhou started to build a zipper factory locally, and some agents purchased zippers from other enterprises in order to get profits, and then sold them outside the "lean" brand produced by Qiu Yonghong.

In Qiu Yonghong's view, the former grabbed market share and the latter affected brand reputation, so he decided to open the store to all parts of the country and open to the door of the terminal customer, so as to grasp the source of tourists and maintain quality and reputation.

"I have been adhering to the domestic marketing route since 2002, and brand and reputation are very important for domestic enterprises."

This year, Qiu Yonghong arranged the inspection routes of Hunan Zhuzhou, Jiangsu Nanchang, Henan Zhengzhou, Anhui Wuhu and other places, and decided to firmly grasp the "terminal" and seize the domestic market.

Qiu Yonghong said that the main domestic zipper factory needs to rely on the garment factory to survive. In the sales agent mode of brokers, the profit gained by middlemen is five times as large as that of a production enterprise.

In addition, the zipper enterprises, which are well-developed in the garment market, are also springing up like mushrooms. These factors are squeezing the market share of domestic enterprises.

, therefore, Qiu Yonghong believes that the direct service of "terminal" clothing enterprises can ensure the quality of the zippers and expand the domestic market.