The Clothing Industry Bears The Brunt Of China'S Economic Downturn

In 2012, China's entire economy was very depressed, and the clothing industry was the first to bear the brunt. Of course, there was no lack of well developed brands, but the overall phenomenon was a very stressful year for everyone.

The most typical take Sports brand In the first half of 2012, the total inventory of six domestic sports brands, Li Ning, Anta, 361 degrees, Tebu, PEAK and Dongxiang, reached 3.721 billion yuan. By the end of the third quarter, Youngor The amount of inventory has reached an astonishing 24 billion yuan, and the stock of Red Bean also has 3.978 billion yuan. Jihua Group reached 3.481 billion yuan, Meibang Clothing and Sima Clothing also reached 2.199 billion yuan and 1.439 billion yuan respectively.

However, these are just fragments of the whole clothing industry, and the high inventory situation presented by connecting these together is more severe. According to WIND statistics, the inventory of listed companies in Shenwan textile and clothing industry in the first three quarters of 2012 totaled 73.07 billion yuan, up 10.3% year on year. According to the statistics bureau, in the first 10 months of 2012, the total profit of the clothing industry was only 70.81 billion yuan, with a year-on-year growth rate of 6.9%, far lower than the growth rate of 38.3% in the same period last year.

Such a high inventory amount is really worrying“ Stock clothing The saying that Chinese people can't wear it in three years has spread widely.

Faced with such heavy figures, we also have a variety of views on the development of 2013. Should we wait and see first, vigorously develop, or preserve our strength?

In the face of the existing phenomenon, EasySoft has also exchanged ideas with many clothing companies, including some executives of some large clothing enterprises (Bossonway, Guangzhou Sandi, Lady Square, Fashion Fish), as well as major consulting companies, such as Zhongyan International. Everyone believes that information is always the most important in the entire development process of clothing.

However, the construction of informatization in garment enterprises is far from meeting the management needs of an enterprise. Information is isolated, such as company marketing, production, finance, e-commerce and OA.. They are not connected with each other, and each has its own loopholes. The other is that the basis for executives to make decisions is always not real-time, and each part cannot provide a complete data in time to enable the company to make some adjustments to goods and processes. To put it bluntly, there is no software that can allow executives to participate in the use of.

To sum up the above problems, EasySoft has also combined its own experience of more than ten years, gathered information and suggestions from clothing enterprises, professional managers, consulting companies and other parties, put forward the concept of information platform integration and the use of mobile Internet, and has launched finished products, allowing a small number of high-end customers to successfully test.

The so-called information platform integration means that marketing, production, budget and final accounts, BI, OA, HR, finance, and B2C are really integrated into one system, one interface, and can be fully mobile and connected for office work. For example, it can be operated on ordinary PCs, mobile phones, iPhones, tablets, and handheld terminals. In this way, it can be used by ordinary operators, and also by the boss and some management. When traveling or traveling far, there is no limit to the use of place and time.

This is also the first domestic software supplier to launch this type of software, and hopes to help more garment retail enterprises improve their information management in the future!