Adidas Launches Personalized Mi Originals

In May 28, 2008, in the German town Herzogenaurach, the birthplace of brand, Adidas launched a new series of MI Originals, which expresses creativity and individuality.

The Adidas mi Originals Mi Originals series is based on the two logo shoes of "clover": Superstar and ZX700, providing customized sneakers services for consumers.

Consumers can visually select the fabric (material) and color of shoes, determine the details of shoelaces, shoes and so on, with different shape elements, so that personalized sneakers can have numerous combinations.

At present, consumers can only experience the customization fun of MI Original in Original stores in Berlin and New York (Zurich store will follow up in late May). The price of MI Original based on Superstar and ZX700 shoes is about 110 euros and 130 euros respectively.

But it is worth noting that China Beijing will be the next destination for MI Original to land.

Adidas official claims that the "Mi Originals" concept of "customization" is launched to commemorate and inherit the "DIY" spirit of the brand founder Adi Dassler that year (in 1920, the young Adi Dassler made the first two handed sports shoes in Herzogenaurach town).

As a running shoe, ZX700 series was released in 1985. It quickly surpassed the "senior" shoes with advanced technology content.

After that, ZX700 pformed into street style and became a popular sneaker shoe.