Shoe And Leather Enterprises Striving For Independent Brands To Expand Exports With Brand Effect

The core point is that Tanzhou town is a processing trade town in the southern part of our city, with the number of foreign-funded enterprises now reaching more than 300. Foreign enterprises have become an important force in the economic development of Tanzhou town.

In 2007, the town realized a total export value of US $848 million 590 thousand. In the 1-4 month of this year, the actual export of the town has reached US $271 million 680 thousand, and we have completed 29.1% of the foreign exchange earning task this year, an increase of 9.1% over the previous year.

"Brand effect" has led to export growth. "Export growth has been good this year, and the European market share in May has increased by 20% over the same period last year."

In a relatively narrow office, the managing director of Zhongshan Wei Ru Bao photographic equipment Co., Ltd. has a relaxed face.

Although this year's domestic and international economic environment has greater pressure on the whole situation, Zhongshan Wei Ru Bao photographic equipment Co., Ltd. is able to operate freely in the space of more than 5000 square meters.

The factory looks ugly, but here, Wei Ru Bao has become one of the few foreign enterprises that can skillfully control two domestic and international markets.

It is understood that Zhongshan Wei Ru Bao photographic equipment Co., Ltd. is the first Japanese funded enterprise in Tanzhou town. After 17 years of development, it has developed into the backbone enterprise of Japan's annual production capacity of nearly 1 million camera tripod.

Its production of "Velbon. Golden Bell" brand three foot tripod sold in Japan, the United States, Britain and other parts of the world, has been deeply favored by professionals and photography enthusiasts, in 2003 its products began to sell in China, in just a few years, "Vel bon. Golden Bell" products in the field of professional tripod, ranking the top of the domestic market.

"Enterprises have settled in Tanzhou for 17 years, and I have lived in Tanzhou for seven years.

"Cang Bu Bo said.

It is understood that last year, Wei Ru Bao also went to some Southeast Asian countries to investigate, and later decided to stay in Tanzhou to prepare for the expansion of the third and fourth reserves.

Liang Yaoquan, a member of the Tanzhou town Party committee, the economic and trade office and the director of Foreign Affairs Office, told reporters that it is rare for a foreign-funded enterprise, such as Wei Ru Bao, to do well in two domestic and international markets.

Since 1991, Wei Ru Bao has been developing in Tanzhou since its development.

According to Kuranabe Hiroshi, the export market structure of Wei Ru Bao is about 40% of that of Japan and 20% of that of the United States, while others are being digested by some markets in Europe and Asia.

For export, the rise of raw materials and the appreciation of RMB will affect the operating cost of enterprises. But because of its headquarters in Japan, products are priced by the head office, and then issued by the head office to the agents, the price is about once a year, so the rising cost is generally through customers' help and digestion.

Due to the continuous development of new materials and technologies for product development, Vel Bon has become a three leg professional manufacturer with the highest market share in the world in the light of market changes and customer requirements.

According to Kuranabe Hiroshi, its carbon pioneer accounted for 30% of the domestic market and became the main provider of high-end products for tripod.

Because of its own brand, Wei Ru Bao has little impact on the domestic and international market environment, and its own brand has increased Wei Rubao's ability to withstand market pressure.

Only by owning product autonomy can enterprises have initiative in the market.

Liang Yaoquan introduced that the Zhongshan AI Zhi Qi fine textile products Co., Ltd. is a representative of pformation and upgrading. Due to the single product, it was obviously affected by the boom season. Later, the factory room was leproed to produce some other products to fill the impact of off-season on enterprises. This pformation and complementarity mode made the export of the enterprise increased by 50% in 1-4 this year.

Liang Yaoquan said that Tanzhou town has been vigorously supporting enterprises in technological innovation, striving to create their own brands, and promoting export expansion with brand effect.

The government and enterprises have jointly overcome the export problem. At present, more than 300 foreign-invested enterprises from Japan, the United States, France, Italy and other countries and Hong Kong, Macao and Taiwan have invested and started business in Tanzhou, including the world.