AOKANG, A Department Store Expert, Preached

On the evening of June 13th, all the staff of AOKANG shoe sales Co., Ltd., gathered in the conference room of AOKANG north international brand industrial park, shared the department store operation management from Ms. Zhang Zheng, the marketing manager of new world department store.

Zhang Zheng has been engaged in the retail industry since 1996, and has rich experience in the retail industry.

Starting from the development trend of the department store industry, and combining with the operation process of the new world department store, Zhang Zheng explained the general merchandise investment management, promotion methods and storefront management through various experience cases.

As a weathervane of fashion, department store is also showing its youthful and straightforward personality characteristics, as she said in her classroom: "the department store industry is to meet the personalized needs of sellers".

AOKANG University, who organized this training, said that good channels have a significant role in brand sales.

The knowledge of department store operation and management is, on the one hand, hoped that through direct communication among people in the industry, the personnel of marketing system headquarters can have a more direct understanding of the department store industry. On the other hand, I hope to take this opportunity to accumulate more information and draw more experience for AOKANG to enter the department store channel.