Nike Sports Equipment

Nike has shown their latest sports technology achievements to the public and the match equipment designed for the 22 Chinese sports associations. This has also become a highlight of Nike's participation.

It is understood that this is the first time Nike has made a close display of its core technology and equipment to the public.

The theme of this exhibition is "get up and go forward" from the lyrics of the National Anthem of People's Republic of China.

Reporters at the China International Exhibition Center (New Museum), East One Pavilion, saw a large exhibition area with more than 1000 square meters arranged by Nike.

Most of the matches were mainly red, followed by yellow LOGO and CHINA fonts. The strong Chinese flavor was immediately outlined.

It is understood that all the products in the competition equipment designed by Nike for the 22 China Sports Association have adopted the latest technology, and at the same time, each match has its own characteristics according to the different characteristics of various competitions.

For example, Nike's bicycle race clothes fully considered the air resistance factors, and adopted the Nike Swift technology, that is, the designer completely removed the seams of the match suit, or adjusted the position of the joints to the back of the sportswear, so that the resistance caused by the external airflow could be reduced.

"In fact, our products are not only designed by professional designers."

A person in charge of the Nike exhibition told reporters, "to some extent, it also comes from the inspiration from athletes.

Like track and field clothes, Liu Xiang's opinion is integrated. Basketball shoes refer to the ideas of Kobe and Yi Jianlian.

She believes that only athletes can understand what kind of equipment they need in order to better develop their athletic potential, so athletes' ideas and opinions play a very important role in the design of Nike products.

"For a sports brand, on the athletic field, the equipment of athletes is the most important. Athletes are always the core of our brand."

In addition, the reporter also learned in the interview that since the past Olympic Games, Nike was the first time in 2008 to use professional athletes' high-tech products at the same time for the market, so that consumers can enjoy the same treatment as professional athletes.

Today, ordinary consumers in shopping malls can buy Hyperdunk basketball shoes jointly owned by NBA superstar Kobe and Yi Jianlian.

As an internationally famous sports brand, since its entry into the Chinese market in 1982, Nike has already won the hearts of Chinese citizens with its own strength.

"Although Nike is now recognized and loved by everyone, its ability to continue to develop is still moving forward. It is not that after having influence, it will take full advantage of it."

The head of Nike's exhibition told reporters.

She said that she had just borrowed this opportunity to show her efforts and support for the development of Chinese sports in Nike.

"At the same time, the 2008 Olympic year is not the end of Nike, but just one step and platform. For Nike, what is more important is how to provide better services for Chinese sports circles and young people who like sports after 2008, and to ensure that this service is sustainable and long-term."