Upgrading Of Fashion Valley Industry To Speed Up Textile And Garment Brand Building

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< p class= "pictext" style= "text-align: center" > Fashion Valley professional service platform < /p >

< p > with an area of about 2000 mu, with a gross floor area of about 2 million square meters and a total investment of 7 billion yuan, the reporter first heard the plan of "China a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" _blank ">" clothing brand "Pioneer Park.

< p > to the Chinese textile and garment brand pioneer park in Songjiang District (also known as "fashion Valley"), listening to Zhu Rong Sheng, director of the park's operation, the answer is getting clearer - < /p >.

< p > November 2009, the China Textile Industry Association signed a memorandum of strategic cooperation with the Songjiang District government of Shanghai, and jointly established a joint venture to plan and build the fashion valley.

The "Pioneer Park" here is not an incubator.

The opening of the park has attracted 7 listed companies, which have a large scale, but the brand influence is weak, which needs further development.

The park is meant to help them change their way of development, seek breakthroughs in the two undertaking, and participate in international competition at a higher level.

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< p > < strong > industrial upgrading < /strong > < /p >

< p > China is one of the largest textile producing and exporting countries in the world. The textile and garment industry is also one of the most mature industries in all industries in China.

Statistics show that China has more than 50 thousand garment enterprises above Designated Size, and these enterprises play an important role in promoting the market and absorbing employment.

However, compared with France, Italy and other "fashion first line" countries, China's textile and garment industry is far from having global influence, especially in terms of design research and development, brand promotion and other international standards.

Even in the rapidly growing local market, Chinese garment enterprises fail to grasp the right to speak. This also restricts the release of creativity and innovation ability of the upstream enterprises to a certain extent.

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At present, China's textile and garment industry is at a critical stage of pformation and upgrading. Accelerating brand building is conducive to a fundamental pformation. China's textile and garment industry is always at a low end in the international industrial chain layout. Domestic enterprises urgently need to grasp the new positioning of the global division of labor with brand strength, and create new advantages to participate in international economic cooperation and competition with the brand's systematic function of industrial resources optimization and the multiplier effect of industrial value added by P.

Promoting the upgrading and development of textile and garment industry, accelerating the cultivation of a number of independent brands with international influence, making China a powerful country in design and brand, grasping the right of fashion discourse and pricing power in the market, has become a common understanding inside and outside the industry.

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"P" vogue Valley is under such a big background "arises at the historic moment".

As a senior member of the industry, Zhu Rongsheng told reporters that throughout the development of the industry, although the construction of its own brand is still in its infancy, a number of excellent brands have entered a fast growing channel, such as adoration, daily broadcast, Yin Ying, Dali silk, etc. these excellent brands focus on cultural construction, establish < a target= "_blank" href= "http://www.91se91.com/" > dress, /a Museum, silk museum, underwear Museum, etc., pay attention to design research and development, set up design studio in the first tier cities and even overseas, introduce high paid talents, pay attention to fashion expression, and launch cultural marketing on the stage of various high-end fashion week.

These excellent brands have also promoted the collaborative development of upstream textile fabrics enterprises and < a target= "_blank" href= "http://www.91se91.com/", "designer /a" studio and related professional service organizations, promoted the continuous improvement of the industrial chain, and promoted the continuous upgrading of the value chain.

Compared with the rapidly developing brand emerging bodies such as the United States, Italy, France and other traditional brand powers, such as Japan and Korea, our brand enterprises still have gaps in creative design and brand influence. Talent demand, information acquisition, fashion experience, quality control and social responsibility are the main factors that restrict the R & D and brand operation of enterprises.

But it is obvious that the industry's leading enterprises have a strong desire to start their two businesses and have great potential.

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< p > < strong > platform build < /strong > /p >

< p > Zhu Rongsheng said frankly, how to meet the professional needs of the fast growing brands and their partners in the value chain, and provide resources, such as services, products and platforms that match the needs of the customers through integrating international and domestic authoritative professional and industrial resources, and comprehensively enhance the brand's design, R & D and fashion expression ability, and speed up its development and upgrading are the focus of fashion valley.

After a large number of visits and in-depth surveys of brand enterprises, we realized that building an intensive professional service platform through effective integration of professional resources such as color supply chain management, information analysis, fabric application, quality control, social responsibility and other professional resources will help promote the development of excellent brands and promote the convergence of upstream and downstream partners in the industrial chain, thus forming a more perfect brand development environment.

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< p > in the blueprint of the fashion Valley, the public service system of the park will integrate and match the talents, information, commerce, media and policy resources in the industrial chain.

The new type of creative industrial cluster area should be more than a stylish office building. What's more, we should create a professional, open, centralized, cooperative and inclusive platform to bring together a number of excellent enterprises to grow together.

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＜p＞　　據(jù)了解，時(shí)尚谷與中國(guó)紡織信息中心、國(guó)家紡織產(chǎn)品開(kāi)發(fā)中心、中國(guó)流行色協(xié)會(huì)、中國(guó)紡織工業(yè)協(xié)會(huì)檢測(cè)中心、中國(guó)應(yīng)用色彩體系(CNCS)全球技術(shù)服務(wù)中心、上海交大媒體與設(shè)計(jì)學(xué)院、美國(guó)Pantone、美國(guó)Stylesight公司等行業(yè)領(lǐng)軍專業(yè)服務(wù)機(jī)構(gòu)緊密合作，完成了建筑面積近1萬(wàn)平方米的園區(qū)一期專業(yè)服務(wù)平臺(tái)建設(shè)，為品牌企業(yè)提供全面服務(wù)，平臺(tái)上的功能模塊包括：“時(shí)尚信息服務(wù)中心”是具備信息分析、預(yù)測(cè)研究、趨勢(shì)發(fā)布、信息產(chǎn)品交易等多項(xiàng)功能的系統(tǒng)服務(wù)體系，為企業(yè)提供最前沿的時(shí)尚信息資訊;“中國(guó)流行面料發(fā)布展示中心”集合100多家“國(guó)家紡織產(chǎn)品開(kāi)發(fā)基地企業(yè)”等優(yōu)秀供應(yīng)商資源，建立常設(shè)的新產(chǎn)品展示發(fā)布平臺(tái)，組織、篩選和推介最新的優(yōu)質(zhì)面料展品，展品時(shí)時(shí)更新，每季新產(chǎn)品不少于3000塊;“中國(guó)流行色協(xié)會(huì)色彩創(chuàng)新中心”和“CNCSCOLOR全球技

The service center "provides all-round support and services to the enterprises in the whole process of color supply management, such as color prediction, planning, implementation and control, and comprehensively improves the ability of color communication, application and management in the supply chain." the China Textile Industry Federation (Songjiang) testing center "has advanced testing equipment and professional inspection technology team, which can provide more comprehensive inspection services for cotton, hemp, silk, chemical fiber, textile and clothing, textile raw materials and other projects according to various international authoritative standards." clothing design rapid reaction center "provides strong support and support for brand building, design outsourcing and sample rapid response through clothing design, rapid proofing, product display planning and other services.

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< p > it can be said that on such a large platform of integrating national resources, excellent textile and garment enterprises can more easily and efficiently get the momentum of upgrading and development. No wonder Zhu Rongsheng revealed that the construction of the two phase of the park has not officially started yet.

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< p > < strong > ecological construction < /strong > < /p >

< p > with a clear concept and solid operation, the fashion Valley phase I project, which covers an area of 100 mu and a building area of 100 thousand square meters, was opened in October 2011. In that year, it was identified as "Shanghai cultural and creative industries gathering area" and "Shanghai high tech service industry key cultivation zone".

At present, the enterprises that have signed up in the park include Shandong Lu Tai Group, Qingdao, Zhejiang group, Zhejiang Daly silk, Zhejiang Ya Ying, left bank costumes, Hunan Huasheng Group and other leading enterprises, as well as Shanghai's Chen Wen clothing studio, Xiamen Santa Fe, Shanghai Hubei Ma, Shanghai top, Shanghai day, and other fast growing brand enterprises.

According to the plan, after the completion of the park, more than five hundred brand enterprises, more than 1000 professional service agencies, industrial chain cooperation enterprises and more than 60000 industry elites are expected to be built, and will be built into the competitive R & D center, talent center, information center, trend and fashion Publishing center, industry activity center and business center in the whole industry.

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< p > in order to build a clothing brand industrial ecosystem, the park has actively built up the opportunity for talent exchange and activity communication in addition to focusing on the construction of professional service platform.

The fashion designer club established by the park is a mechanism for designers to develop various kinds of cooperation. Currently, the club members include more than 100 famous brands.

The park also organizes or introduces major activities in the industry to continuously enhance the influence of the park. For example, in 2011, the park hosted the "fashion Valley creative week", including the three major activities of the 2011 China Textile academic annual conference, the sixth color China awards ceremony and the seventh Asian color forum. In 2012, the second China Textile academic annual meeting and the Fourteenth National Textile new product development seminar were successfully held in the park.

Among them, the Asia Color forum, founded in 2004, is the largest and highest color event in Asian color and fashion world.

In October this year, the Asia Textile Conference, founded in 1991, was set up in Songjiang. This conference is the most influential industry meeting in Asia and the world. It is expected that more than 1000 professionals from more than 20 countries and regions will attend the conference.

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In addition to opening the door, the park is guided by the needs of the target brand customers. Based on the physical platform of the park, the park will organize a variety of professional activities, such as trend analysis, technical exchange, business docking, professional training, brand planning and friendship, and so on at 1-2 times. These activities are rich in content, varied in form, and have formed a good interaction and complementarity with major activities of the industry.

In addition, the reporter also learned that for the excellent enterprises and projects in the park, the Songjiang District government will give the best support and funding to the policy.

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< p > here, why the fashion Valley has strong appeal is self-evident.

It has been revealed that the design plan for the two phase of the fashion Valley is already in progress. The park will build 25 thousand square meters of fashion art centers and enterprise design, research and development and brand operation centers and other functional modules, which will provide professional supporting services for the creative design, product development and fashion expression of brand enterprises.

By the end of 2014, we will introduce more than 100 large garment Brand Company headquarters, design and research centers and brand operation centers, as well as designers, studios, brand consulting agencies, professional training institutions and other brand industrial chain upstream and downstream partners.

At that time, the park will form a more optimized and suitable fashion industry ecological system suitable for brand development.

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