Chongqing Garment Enterprises Want To Solve Industry Development Problems

< p > "Shang Meng" has formed a board of 7 members, and is the chairman of the Chaotianmen garment enterprises association.

In the future, any decision will be voted through the board of directors in the course of the actual operation of the company.

< /p >

< p > Chaotianmen market < a href= "http://www.91se91.com/news/index_cj.asp" > garment enterprise < /a > association chairman and vice chairman of the Shang Meng Mou Wei told reporters that the registered capital of the League was 10 million 80 thousand yuan, and 28 companies invested 360 thousand yuan in each share.

Although the initial registered capital is large, it will attract more shareholders in the future.

In addition, the annual output value of each of the 28 existing shareholders is more than 100 million yuan, and the total amount of funds mobilized is over 1 billion yuan.

< /p >

< p > "in recent years, the garment industry in China is declining as a whole, and competition is becoming more and more intense."

Tang Jun just said that after 20 years of development, although the clothing industry in Chongqing has set up nearly 1000 brands by means of first trial and quick response, it has also been one of the four largest women's clothing bases in China. But it is still at the "processing base" stage at the bottom of the industrial chain, and there are many problems.

< /p >

For example, the total output value of the more than 500 enterprises in Chaotianmen garment enterprises association is about 20000000000 Yuan, accounting for only about 3% of the total in the whole country last year. P

A href= "http://www.91se91.com/news/index_f.asp" > Yu faction clothing < /a > current problems include a series of problems such as the lack of supporting industries. If these problems can not be effectively solved, the future industrial development will be greatly restricted.

< /p >

< p > to solve the existing problems and rely on individual enterprises to fight alone, Chongqing garment industry urgently needs a cluster alliance development platform. By filling the gaps in the high-end links of the industrial chain, the new garment industry cluster with high added value and competitiveness will be formed with the design, marketing as the core, production and processing, modern logistics as the foundation, and media and information as the support.

"Now, more and more Chongqing clothing enterprises have realized the urgency and necessity of Baotuan development and industrial upgrading.

Therefore, we decided to work together to form an industrial alliance and set up a platform company to integrate and upgrade the garment industry in Chongqing with a completely new mode and concept.

Mou Wei said.

< /p >

< p > it is understood that "Shang Meng" has drawn up a strategic plan to promote the development of Chaotianmen garment enterprises alliance. It will gradually implement the 5 core projects: Western fashion industry park, star brand promotion plan, high-end talent introduction plan, e-commerce alliance plan, and international high-end resource integration plan, and strive to cultivate a number of industry leading enterprises with output value of several billion yuan or even more than ten billion yuan.

< /p >

< p > Mu Wei said that recently, Shang Meng has submitted a special report to the municipal government on behalf of the Chongqing Chaotianmen garment enterprise association to build a Western Fashion Industrial Park and boost the development of Chongqing garment enterprises. The first step of the company's operation is to start the western fashion industrial park with a total investment of 3 billion 500 million yuan. Currently, it is located in Banan and other places. It is expected to start in the year and complete in 5 years.

The industrial park will introduce zippers and other supporting enterprises, with functions such as production, talent incubation, e-commerce, modern logistics and so on.

< /p >

< p > "secondly, in the current nearly 1000 Chongqing clothing brand, we will select 50 brands to carry out key packaging, and invite celebrities to endorse and start fame."

Mou Wei said that in view of the shortage of high-end talents in the garment industry, 20 to 50 design and management talents will be introduced at the beginning of the league. At present, it has started contacts with the Paris Fashion Design Association and the Korean clothing association.

< /p >

< p > in addition, in order to promote the integration of the apparel industry online and offline, the League will also cooperate with Tmall and other well-known e-commerce enterprises to launch a "a" http://www.91se91.com/business/ "href=" http://www.91se91.com/business/ like "/a".

In the integration of international high-end resources, it will cooperate with foreign front-line and second-line clothing brands to promote Chongqing enterprises to become the southwest agent distribution enterprises of foreign brands, and learn from the advanced management and marketing experience of foreign enterprises.

< /p >