Three Key Words For Fashion Brand Clothing Industry To Win E-Commerce

Under the P mode, whether it is O2O, B2C, B2B and so on, it needs to be grafted through an online platform.

At this time, the commonly used display method of the grafting platform is the fashion brand industry's display method for the product.

The different methods of display also determine the different management of the brand.

Compared with the traditional display methods of fashion brands in the past, it can be found that the display under e-commerce mode is more specific and more vivid.

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< p > Fashion Brand < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > industry in traditional management is mainly to "purchase and sell" management, and the most important is the sale of this piece, and online sales, consumers come to the real shop, need to experience try on.

The salesperson should make proper marketing at this time, and then make the paction successful.

In online e-commerce pactions, more consumers do not see physical objects, nor try them on. They only take a look at the photos, look at the evaluations of those who bought them, and the integrity of the store is not high.

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< p > the difference between the two lies in the fact that the traditional line can be actually marketing, while the online business needs to consider a lot, especially sales and evaluation.

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When faced with the differences in these details, the fashion brand industry also has different emphasis on the management of P.

In the marketing management of the traditional fashion brand industry under the current electricity supplier system, more attention is paid to the integrity of the business, while the guarantee of product quality is a problem that needs to be solved after the sale of customer complaints.

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< p > how to sell goods that sell well offline? The key to this problem is to grasp the key points in online sales.

Simply speaking, there are 3 key words: good picture, good word of mouth, good sales volume.

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< p > good pictures have solved the attraction of consumers' eyes, that is, the role of customer introduction.

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< p > good word-of-mouth solves the problem of consumer trust, which is the key to promoting consumption.

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< p > good sales volume has solved the herd mentality of consumers, especially Chinese consumers, that is, the premise of sales scale.

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< p > so there are three questions. What kind of picture can be called good picture? What kind of word of mouth is a good word of mouth? What kind of sales volume calls for sales, and how did the first good sales come? < /p >

< p > first of all, for pictures, the products displayed on line are generally clear and beautiful.

In addition, the layout of the picture is aesthetically beautiful, so that the overall page level is displayed.

Then it is fine for the image processing of fashion brand products.

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< p > Second: the origin of good word-of-mouth.

Good word-of-mouth online is basically the word of mouth, it is difficult to operate, because it is difficult for everyone to enjoy.

And in the online business, the product is highly praised. These praises have a great effect on other wait-and-see consumers.

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< p > Third: how to sell well? First of all, the standard of good sales is also different according to different commodity attributes. For example, clothing a target= "_blank" href= "http://www.91se91.com/" > dress < /a > category, the general sales volume products are known as explosion funds, generally such sales volume is more than 5000, and the first 200 to 300 are brushed up by their own people, the purpose is for natural ranking.

On the other hand, these well sold explosions are built in advance, assuming that a a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" is sold in the shops. In the autumn, it starts to warm up, besides sales, it also needs to brush sales, so that when the product is sold in the season, it will be ahead of others.

And the time of sale online is exaggerated by businessmen themselves, after all, no one can verify.

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< p > in the management and management, the traditional fashion brand < a href= "http://sjfzxm.com/news/index_c.asp" > clothing industry < /a > in the face of the impact of the electricity supplier, we should do a good job in adjusting the sales focus.

Transformation to online marketing two major points: visual marketing and reputation marketing.

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