Businesses Compete For Fur Market Competition

< p > > entering the winter this year, < a href= "http://www.91se91.com/news/index_p.asp" > Guangzhou < /a > people found that the hotels and guesthouses in the city have come out of Haining fur clothing exhibition with similar brand names and similar products.

Why are fur and fur products selling only in the north? Why are they suddenly selling in Guangzhou? Can they really sell in Guangzhou, a subtropical region? So many businesses are competing for parity at the same time, and whether they cause vicious competition? What is the actual operation of the business after such a lively market phenomenon? < /p >

< p > new definition of fur: fashion trend, more casual "/p".

< p > in the traditional concept, leather clothing and fur are delineated by definition. One is high price, the two is keeping warm. Its fashionable attribute is noble. Generally, people think they are only suitable for the northern area, but fur is only on high-end social occasions.

However, in the past two years, the trend factor of fur products is more and more, and the tailoring tends to be simple, stylish, fashionable and colorful.

Under the promotion of stars, their collocation methods are flexible, and can even wear jeans with a vest, which can not only keep warm but also show a kind of noble and noble temperament.

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< p > "Guangzhou people have always been at the forefront of the trend. When fur becomes fashion clothes instead of functional costumes, Guangzhou people will not reject fashion.

So don't think that Guangzhou can't sell fur and sell well! Of course, there are many new Guangzhou people from the mainland in Guangzhou. They are also the main purchasing power of such products. "

Mr. Huang, a senior researcher in Guangzhou retail industry, said.

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< p > the key words to grab the cake: the price is disorderly and the merchant is very hurt. < /p >

< p > there is demand, there is a market, there is a market, there is competition.

This year, the business of snatching the cake of Guangzhou fur and fur market is very few. It seems that behind the booming business, there is a surge of undercurrent.

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"P > the year is close. In the two floor of the main hall of Orient Guest House, Liuhua Road, more than 1000 square meters of the exhibition hall, dozens of brands of fur, fur and mink are dazzling. Dozens of customers are picking up, and the business seems to be good. But Mr. Cai, with his eyebrows and tight locks, talks about business. He said," two words: headache! The goods are still pressing a lot. "

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< p >, as the first businessman to enter the Guangzhou leather fur hotel sales exhibition, Mr. Cai said, with years of experience of < a href= "http://www.91se91.com/news/index_s.asp" > clothing market < /a >, he predicted that fur leather trend will start at Nan Fangxing more than two years ago, and this trend can last for at least ten years. So he made a detailed business plan. Through careful market research, he selected the most stable and reliable brand of China Leather Kingdom, Haining Leather City as a partner and began to plan step by step from product research and development to enter the Guangzhou market this year.

"The first shot really played very loud," Cai said. The sales of the Orient Guest House fur sales fair before New Year's day, because of brand, style, price and other advantages, business is very good, and he himself started the next year's new orders for goods.

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< p > "unfortunately, the white hot competition is too sudden. I didn't think that I just opened the door, and my competitors immediately came to the market. To be honest, this fierce price war, plus God did not help, was a surprise for me."

Mr. Cai said he always thought competition was not important and competition was the only way forward, but the competition was too fierce.

First, because of the confusion of the price management system of many small brand manufacturers, the recognition ability of Guangzhou consumers to seemingly similar products is not high enough, and the small businesses lack the persistence of the fixed force, and the adverse factors such as the weather cause immediately cause a serious disturbance to the market, so that the standardized brand products have to suffer the price again on the basis of parity. Two, after the new year's day, the cold weather lasted for only ten days, and the warm weather has also restrained the consumers' desire to buy.

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< p > "next year's goods can not fail to do ah, have placed the order, the funds can not turn quickly."

Mr. Choi smiled bitterly.

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< p > fur business outlet: sell at a loss and adjust again next year, < /p >

< p > there is an invisible hand adjusting in the market economy. This hand is magical and ruthless.

Rashly enter a new field of sales, not to mention that small businessmen who want to make quick profits will be slapped by this hand. Just like Mr. Cai's strong and foresight clothing business veteran, he will be caught unprepared.

After being hit by this hand, if there is no specific remedy, it will be very painful for a long time.

I visited dozens of fur and fur merchants in Guangzhou, and found that most of them had been defeated and no longer in love with each other. The worse the business, the tighter the capital, the more they lost their money. They only put their hopes on God, hoping to wake up and make a miracle happen.

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< p > Mr. Cai does not see this: "there is always a storm in business. It is good to resist the past.

I have been working with the major brand manufacturers for a few days to study the emergency strategy. There are two conclusions: first, the market is still there, the hope is still there, and the adjustment strategy will come again next year; second, we will lose money together and return the funds together, preparing for next year is the absolute principle. This is a process of shuffling the market, we have good cards in hand, so long as we can afford it now, we will win back later.

It is reported that the Orient Guest House pavilion has adjusted the price of all leather clothing, < a href= "http://www.91se91.com/news/index_f.asp" > fur > /a > mink to below the factory price, ready to sell.

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< p > so, the market chaos has brought some profits to consumers.

But if we can conduct marketing based on a rational and scientific market, we believe that consumers will get more benefits. This is the same whether selling cabbage or selling fur clothing.

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