Fashion Designer Zhang Zhifeng: China'S First Luxury Person

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< p style= "text-align: center" > "a href=" http://www.91se91.com/news/index_h.asp "> Northeast Tiger < /a >" Zhang Zhi Feng "/p >

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< p >, as the chairman and artistic director of NE TIGER Fashion Co., or the chairman of the China Federation of Asian Fashion Federation, and the banner of "becoming China's first luxury brand", Zhang Zhifeng said her career ambition is not strong. "I only have hobbies and dreams.

It's not my dream to become Li Jiacheng. My dream is to push NE TIGER to the world. This is my goal in my life.

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At the end of 80s, Zhang Zhifeng registered his clothing brand, NE. TIGER (northeast tiger).

At the very beginning, Zhang Zhifeng was mainly based on OEM, but with the contact with international manufacturers, the vision of < a href= "http://www.91se91.com/pioneer/" > Zhang Zhifeng < /a > was opened, and the business concept and brand consciousness began to wake up.

Soon, NE TIGER got rid of the completely OEM mode of production and began to have a clear positioning.

Since 1992, Zhang Zhifeng has set up the four major design and marketing centers of NE TIGER in France, Italy, the United States and Hongkong, and began his history of creating the first luxury brand in China.

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< p > creating a luxury brand in China is not easy. In this seemingly unprecedented Road, Zhang Zhifeng found "old friends". There are too many elements and creative spaces worth exploring in the 5000 years history of China.

Zhang Zhifeng, who likes studying and sorting out history, thinks that luxuries are not a luxury in China.

Ancient silk, tea and porcelain are all luxuries in the international market. However, the development of luxury goods in China has been faulting since modern times. The west is different, not only is the social culture undertaking smoothly, but also the training education of its < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a > comes from one continuous line and has its own system.

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"P", known as "the saint of weaving", is a national treasure weaving technology with a history of more than 4000 years.

Zhang Zhifeng spent years searching for the two "national treasure" master of silk weaving.

Today, the company has created seven kinds of silk technology, "Luan Feng" Peony "Chinese clothing" was preserved by the capital museum, which is the first time that the Chinese independent brand has won the honor.

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< p > for the high quality clothing customization, the embroidered piece with Chinese elements is the finishing touch of the whole dress, and it also embodies the added value.

Zhang Zhifeng hoped that through his own efforts, he could protect and carry on the ancient art as long as possible.

The company's colleagues visited more than 20 old artists in Suzhou, and they began to learn embroidery since their childhood. The total age is 1572 years old. It is called "thousand year old embroidered mother". The oldest of them is 95 years old.

These people can't draw, and some can't even write, but they have the aura of embroidery.

Most of the embroidery on Chinese clothes is made by folk artists on embroidery pieces, and then embroidered on the clothes.

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Every time after the design team has a thorough understanding of these ancient crafts, combined with the design needs, and then explore and discuss with the traditional folk masters, after continuous attempts, eventually found the most appropriate way of combining, so that these nearly broken P traditional art is renewed.

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< p > 2003, NE TIG ER launched the evening dress series. In 2005, NE TIGER launched the new wedding dress conference with "love" as its theme. In 2008, he invited 108 models and launched the "China Splendid China Red" senior custom wedding dress array. One of the "Phoenix clothes" was set in the top purple fur of Copenhagen Purple Club and the bright crystal of SWAROVSKI. It was captured by the movie star Xun Zhou at the high price of 166666 yuan on bazaar Charity Night.

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< p > 2010, Zhang Zhifeng presented the private collection of "Lufeng double peony" silk dresses made by NE TIGER to the capital museum as a permanent collection of collections.

This red silk dress shows Phoenix and peony patterns with 7 kinds of silk technology. 7 kinds of silk dresses are stitched together by sewing techniques that have been lost for hundreds of years. They are called "seamless".

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< p > just like every NE / TIGER Chinese dress, it is integrated into the veins of Chinese civilization. It is a cultural representation which originates from tradition and experiences modern creativity.

"China has a great etiquette, so it is called Xia". It has the beauty of chapter clothes, which is called China.

The beauty of NE and TIGER is the beauty of China and the Great Harmony of the world.

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