Seven Key Reasons For Garment Industry Analysis

P, who was promoted to Renmin University of China in Yantai, is now the champion of Shandong shlang clothing and apparel Limited by Share Ltd. Wu Jianmin, a bearded man, is a unique figure in the clothing industry.

Under the background of Shenzhen and Guangzhou women's clothing occupying half of the domestic market, Shu Lang is one of the most talented and proud.

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< p > > a href= "http://www.91se91.com/pioneer" > Wu Jianmin < /a > with the unique financial fortune of the financial genius of the people's Congress, it runs the women's clothing kingdom with rich emotion, fashionable personality and internationalization.

He used Shandong people's open-minded, enthusiastic, heroic and tolerant to understand the big events in the circle of clothing circles.

He always said, "everything is reasonable."

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< p > > everyone in the circle loves to see Wu Jianmin's micro-blog. The reason is simple: pragmatic, thorough and inducing thinking.

The following is the reporter's summary of refined Wu Jianmin's interpretation of seven key words in the clothing industry.

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< p > public opinion: need to pass the positive energy of the industry < /p >

< p > from this year on, there will be more and more thresholds for garment enterprises, especially foreign trade enterprises.

In order to deal with the negative impact of quantitative easing monetary policy in the United States, we should actively expand domestic market demand, constantly optimize and upgrade the structure of foreign trade, and strengthen guidance and support for foreign trade enterprises.

Because of slowing domestic demand and rising labor costs, some enterprises have accelerated the pfer of factories to less expensive parts of central and Western China and Southeast Asia.

Because human capital in Southeast Asia is 1/3~1/5 in China, and infrastructure is quite similar to that in China, he will also consider opening factories to Southeast Asia this year.

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< p > even so, < a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > is still the pillar industry and fashion industry of the national economy. It should be supported by all sectors of society, especially financial institutions.

However, the government's policy guidance and media opinion led to too narrow a financial institution's understanding of clothing foreign trade enterprises, causing the government and financial institutions to include clothing in the risk industry under the consideration of many factors, such as the slowdown in economic growth, and considered that the foreign trade enterprises are only OEM, simple labor export, and produce low value-added products.

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< p > inventory: Seller's market or buyer's market < /p >

< p > inventory depends on the stock of the seller's market or the stock of the buyer's market.

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Before and after 2001, the clothing market has changed from a seller's market to a buyer's market, resulting in a thin profit for P.

At the same time, the garment industry is also facing a series of challenges: the original mode of production scheduling according to order can not meet the market demand in time, resulting in overcapacity of garment factories and inventory backlog.

In addition, inventory and logistics cost pressures are highlighted, and enterprises generally lack the insight and quick response ability to market demand.

Then the global economic crisis in 2008 exposed the inventory problem.

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"P >" but when it comes to inventory, we still have to look at the turnover rate.

Inventory turnover is the ratio of the cost of the goods to the average inventory balance for a certain period of time.

The index of inventory turnover reflects the level of inventory management of enterprises, which affects the short-term solvency of enterprises. It is an important part of the whole enterprise management.

Generally speaking, the faster the inventory turnover is, the lower the occupancy level of inventory is, the stronger liquidity is, the faster the stock will be converted into cash or accounts receivable.

Therefore, increasing inventory turnover can improve the liquidity of enterprises.

There is no absolute evaluation standard for inventory turnover.

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< p > Listing: market interpretation of enterprise health status < /p >

< p > China's securities market is the examination and approval system, and the European and American countries are filing system.

When the market goes to the market, it should change the approval system to the filing system, let the market choose which enterprises are worth investing and which enterprises are not worth investing.

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< p > the government's visible hands should not be involved as much as possible. We should use the market to interpret the health of enterprises.

At the beginning of the development of China's securities market, the implementation of the IPO examination and approval system is a necessary choice to help state-owned enterprises finance and pform their systems.

Today, most of the central enterprises have been listed, and the profitability is amazing. It seems that there is no reason to continue to maintain the IPO approval system.

Private enterprises should be encouraged to raise funds on the market, or even to raise funds in overseas markets.

Instead of what the SFC is doing now, we should find some enterprises that meet the listing requirements from all levels of government and collect listed materials for queuing and listing.

It is very difficult for enterprises to join the listing queue to choose overseas financing channels.

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< p > electricity supplier: a useful supplement to traditional commerce < /p >

< p > with the coming of the information age, the new mode of electric business is rising. It is a beneficial supplement to the traditional business system, rather than a subversion.

The sale of electric business comes from the sale stripping of traditional retail formats such as department stores and wholesale markets.

However, counterfeit and low-grade products are flooded with electricity suppliers and will converge into the current trend of e-commerce products.

In addition, the monopoly of electric business in large enterprises, such as Alibaba and Jingdong stores, has effectively allocated all links in the industrial chain.

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< p > mobile e-commerce is definitely not changing the traditional e-commerce, but a new way of < a href= "http://www.91se91.com/news/index_s.asp" > e-commerce > /a >. It makes use of the advantages of mobile wireless network and is beneficial to the traditional e-commerce.

The new channel has solved the problem of more complicated business platform, the separation of ownership and management rights and so on.

With the popularity of smart phones, mobile e-commerce can make customers enjoy the convenience of shopping through mobile communication devices. It is the expansion and extension of traditional e-commerce, and is the development trend of e-commerce in the future.

However, due to the characteristics of the product itself, it is very difficult for mobile e-commerce to do product monitoring.

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< p > marketing: rely on the local brand strategy < /p >.

< p > clothing products have lifespan.

Traditional products have a longer life span.

The orderly development of Shu Lang's team is a necessary condition for the orderly development of products.

After the idea is confined, products are easy to be eliminated.

In the process of garment production, the renewal of application concept can adapt to the development, and the basic characteristics of the brand are consistent.

This is reflected in Shu Long's multi brand strategy.

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"P sunshine", "sunny women, Shu Lang life", Shu Lang, with excellent quality and service and positive corporate culture concept, gives every brand of Shu Lang its unique connotation. It interprets the connotation of women's clothing in different brand languages, sets up its own enterprise style and brand style, concentrating on doing women's clothing market, concentrating on the construction of independent innovation brand, and realizing multi brand strategy cluster.

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At the same time, P has actively promoted the development of a number of neighboring enterprises who are willing to create their own brands, and have the ability and conditions to create their own brands, independently innovating brands, and jointly looking for their own high added value.

These enterprises have gradually moved towards a process of independent innovation, and gradually get rid of the low added value dilemma which is simply OEM for others, and gradually form a gratifying situation of healthy development.

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< p > talents: cultivating talents is a war. < /p >

< p > training talents is a war, not overnight.

No one has become a top talent in his lifetime. The development and growth of top talents need a suitable external environment.

The characteristics of people need to be dialectically viewed rather than static.

To regard talented people as talents is to expand the scope of talents.

What's more, we are in an era of talent competition. The society needs a large number of talents, not a few talents.

Any talented person has certain epochal character. The continuous innovation of enterprises needs the addition of fresh blood, while internationalized enterprises need internationalized talents.

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< p > to treat talents, the boss should not regard himself as a talented person, and be able to play the role of talents with those who appreciate each other.

The team is an organization that we all work together. In a certain historical period, the interest groups that we need for each other need.

In enterprises, everyone has their own views. In order to better seek common ground while reserving differences, we may put forward ideas and views, and jointly improve and realize it.

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< p > handover: first of all, there will be "two generation" < /p >.

< p > they are the generation that grew up with China's reform and opening up, which is an appendage of the fruits of reform and opening up.

Although young people are young, but in the next 10 years, with the old age of their fathers, most of them will gradually take over and become the support of the mainstream commercial society.

Even when wealth is inherited and freely controlled, it is only using wealth instead of creating wealth.

The inheritance of wealth is easy, but in any country, entrepreneurs are scarce resources.

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Less than P, succession should be enterprise rather than money.

With money, money will soon be lost.

There is a Chinese saying called "rich but three generation", referring to this situation.

And to take over a good company is not a matter of personnel appointment. If it is not done well, it will bring a disaster to enterprises.

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< p > in the entrepreneurial clothing enterprises, the majority of the shareholders will be excellent and willing to pick up your class, so we must first consider the succession of children.

But no matter whether a child is a successor or a professional manager, it is for the sake of a better corporate governance structure. These two options do not conflict.

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