Technology Application Of Shoes And Clothing In Quanzhou

The company has introduced a new suspended production line from Sweden to speed up the speed of garment production.

In the Anta sports science laboratory, employees are testing the color fastness to rubbing of sports shoes.

Since the beginning of this year, with the continuous appreciation of RMB and the severe export situation, the export oriented footwear and garment enterprises in Southern Fujian are facing great challenges.

However, in the interview, the reporter learned that many powerful shoe and clothing enterprises are playing the "technology" brand, trying to bring high value-added and technological content to products with technological innovation.

In recent years, Quanzhou shoes and clothing enterprises have increased their investment in scientific and technological innovation. They have established state-level or provincial science and technology centers in cooperation with well-known scientific research institutes at home and abroad, and developed new fabrics and new technologies such as perspiring, deodorizing, shock absorption and so on, which have caused great repercussions in the market.

The achievements achieved in science and technology have also boosted the shoe and clothing enterprises in Quanzhou to further expand the market, and established a brand of shoes and clothing that takes technological innovation as the core competitiveness.

The enterprise set up a sports science laboratory. In the workshop of Anta science and Technology Laboratory of Anta Footwear Company, the staff laid a knife edge about 5 millimeters at the bottom of the shoe mold just drawn from the production line, then put it on a folding tester and stretched it continuously.

"Action is similar to people walking, stretching at least 40 thousand times, to detect its quality."

Such destructive testing is only a project for research and development departments, such as simulating wear, wear and color fastness of people running and simulating high and cold temperatures.

Technology is still a long way off. Now it has become a real action in many shoe and clothing enterprises in Quanzhou.

Anta's first sports science laboratory, built in 2005, has more than 50 staff members. It has many kinds of equipment for testing shoes and clothing. It also has a special track to detect the movements of professional athletes and ordinary people when they move.

At present, Anta has applied for 41 patents just on its shoes.

It is not just Anta that makes a lot of fuss about shoes. It is understood that Xi Dalong gave up the marketing method that relies on celebrity endorsement at first. Taking sports technology as the core competitiveness of enterprises, in recent years, efforts have been made to make efforts in product R & D and technological innovation. Now, the company has made more than 20 patents.

"Science and technology leader" is a long-standing belief of Hongxing Erke. In the future, it will invest more manpower, material resources and financial resources to increase the research and development of sports shoes technology.

As the first technology oriented sports brand in China, Hongxing Erke has established cooperation with many leading scientific research institutions both at home and abroad, taking the lead in introducing world-class technology and standards, and taking the lead in establishing a perfect R & D center and technology research center.

For enterprises that already have thousands of stores in the domestic market, and the products are exported to more than 30 countries all over the world, how to continuously innovate in science and technology is very important to enhance the brand of the enterprise.

For this reason, Hongxing Erke is no longer using the marketing mode of "advertising plus stars" instead of using the "advertising + star" marketing mode. Instead, it increases the technology content in its products, and at the same time changes the star into a robot in brand promotion.

He was more direct. The company turned its former celebrity spokesman into a scientist.

"The technological innovation advocated by the state in recent years has been the motive force of the development of Xi De Long", so he invited Professor Sun Yining, an expert in aviation mechanics of the Chinese Academy of Sciences as his product spokesman. "The meaning of scientists is to prove that our products have high technology content."

Behind the hands of scientists, Quanzhou shoes and clothing enterprises widely introduce science and technology intelligence resources, including developing new products with the well-known research institutes at home and abroad, and jointly training talents needed by enterprises.

Last year, he joined the Sports Science Institute of the State General Administration of sport, focusing on the upgrading of new product research and development capabilities, bringing the leading technology into production, and introducing the sports equipment R & D base to Xi long.

Anta has established partnerships with Beijing Sport University, Ningbo shoe Research Institute, and some research institutes in Losangeles and Belgium.

Every year, tens of millions of dollars have been invested in science and technology, according to Xu Yang, director of Anta brand marketing. Last year, Anta's sales revenue was 3 billion yuan, and this year the company set a target of 4 billion 200 million yuan.

How to achieve this goal, the industry analysis, in addition to increasing investment in the market channel, more is in the style and function of the product.

In recent years, Anta has invested tens of millions of dollars in science and technology every year.

In the Anta sports science laboratory, Xu Yang said that Anta now has feet data of all Chinese men's basketball players except Yao Ming, and these data such as arches, toes and feet can help Anta create shoes that are more comfortable and more suitable for Chinese mobilization, laying the foundation for their products to bring forth new ideas and create new products.

Not only that, Anta also specially tailored basketball shoes for NBA stars Stella and Francis.

In terms of clothing, Xi Dalong used a lot of hi-tech fabrics such as hygroscopic, sweat, breathable and waterproof in its sportswear. The new fabric made by Anta also made its sportswear withstand the test of more than 20 degrees below zero, and its sweat perspiration was also very good.

"Science is no longer a theory of high talk. The commercialization of technology has been achieved step by step, and it is bearing fruit."

"If technology can make people wear the most suitable shoes, then technology can also bring wealth to me," said Lin Shui pan, chairman of Xi De Long company.