Sun Yuhong, The Most Feminine Fashion Designer In Taiwan

< p > she is the most feminine "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "fashion designer < /a >, a little more sentimental and less ambitious.

Sun Yuhong has a paranoid enthusiasm for her favorite embroidery. Through her fashion design, she has refined the elegant totem and embroidered her brand.

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< p > > Taiwan designer < a href= "http://www.91se91.com/pioneer/ > > Sun Yuhong < /a > has the character of little woman, but never thought that she wanted to be a fashion designer. Even after returning from the famous British fashion design of Saint Martin, she only entered Issey Miyake as a buyer. Ambition was indeed a little bit less, but it was still learned by Xu Liling, chairman of Xu Liling, who saw her extraordinary embroidery skills and design talent, and pushed Sun Yuhong to the top of the storm. Since then, her brand -Sun Yu Hong has been established.

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< p > meet the bole < /p > in life.

Sun Yuhong, who was born in Taipei, often came across different cultures in the world when she was a child. She finally chose to take the lead in the art design of the Art Institute of the British Saint Martin school, and spread out Sun Yuhong's resume, full of experience of first-class brand, from P, Dior Chlo to John Galliano, all of whom were enviable by Sun Yuhong.

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When Sun Yuhong returned to the stage, he had no ambition in mind. He was very pragmatic when he first worked as a buyer in Issey Miyake, and then he went to work as a "color researcher". He was responsible for learning the information of Xu Liling, chairman of Wen Chuang, when he was preparing to lecture. He suddenly learned that the color researcher had graduated from Saint Martin School of design and was also a designer. Therefore, he wanted to see Sun Yuhong's works. After that, the development of Taiwan was like an idol drama. Sun Yuhong, supported by Xu Liling, set up a brand in 2010 and set up a brand and embarked on the road of design. At that time, he just caught up with the development of Taiwan's literary and creative industry, which allowed Sun Yuhong to have a good start.

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< p > > a href= "http://www.91se91.com/news/index_h.asp" > SUN YU HONG < /a > brand road > /p >

< p > every day after the establishment of the brand is not what Sun Yuhong had imagined before. She describes the work schedule of the day: "from morning to the beginning of the company, there are many things that are not designed. We must go to these small businesses to run by ourselves, and we must also contact some cloth manufacturers and factories that we are in touch with ourselves.

"Sun Yuhong can hear that although he is tired and tired, he still enjoys it and is lucky to have his own brand.

At present, the marketing of the brand is pretty good. With the promotion of learning and creation, the popularity of the brand has gradually opened up, and some TV talk shows have appeared, such as the record of SS Xiao Yan's night or the Zhongtian channel, Taiwan.

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< p > because of the feminine style and exquisite material and embroidery, it is very suitable for ladies of the Yuan Dynasty. Sun Yuhong has his own customer base. For example, Mrs. Zhang Shufen, chairman of TSMC and Sun Ruonan, two ladies of Xinguang Group, are all loyal customers. What's more, the singer Jay Chou also wanted to buy her graduation works.

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< p > price is also one of the advantages of the brand, ranging from the cheapest T-shirt to 25 yuan to the most expensive coat 4500 yuan. For a designer brand, the price is very reasonable.

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< p > "the dress should be about 2000 yuan, and the part with hand embroidery will be more expensive, but usually I stitch it by myself." Sun Yuhong said, because every dress needs her embroidery, so there are not many commodity items at present, only some simple accessories such as women's wear and bags, wallet, scarf and so on.

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< p > WHAT IS SUN YU HONG DESIGN < /p >

< p > "my aesthetic foundation comes from the experience of life. I often move from my little family because my father often goes around the world to practise medicine, and the United States, Europe and many other places continue to migrate and circulate.

So I get different feelings and experiences from all over the place, and my aesthetic foundation is accumulated bit by bit.

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< p > finally settled in the design of Saint Martin studies in England. Britain seems to be an oven for Sun Yuhong, releasing all the energy accumulated before it into different flavors.

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< p > "Libra I like a very simple design, the lines and tailoring are very concise." Sun Yuhong's slow, light voice came from the microphone to my ears. Her style of design is just like what I feel for people. Slowly, gently, like old memories, there is a faint retro flavor. The close fitting lines show feminine elegance and elegance, and putting on her dress will make you very feminine.

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< p > Sun Yuhong is also particularly interested in printing, soft and delicate materials and embroidery that can express feminine beauty.

The use of embroidery shows her self interpretation of Chinese traditional culture. Secondly, it is more like a totem that symbolizes women, and relies gently on the female body.

"I like embroidery very much, many of which I do by myself.

As for handicraft, I have different general ideas. In the age of advanced technology, handwork is easy to be replaced. Fabric is important to me. Soft material and multi-level touch are the indispensable parts of design.

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< p > THE FUTURE OF SUN YU HONG < /p >

< p > although Sun Yuhong has made good progress in Taiwan, there is no plan for overseas expansion. Britain, China, Hongkong and Japan are all potential brands.

The company is a dream to make clothes, but I never thought of making a career in the world, but now I want to extend it abroad. In short, I hope that the brand can run for a long time, and it will not be too big for the long run. In the future, the dream of Sun Yuhong will be very small. But in fact, it is very big. The brand can achieve long-term and sustainable operation. It is not easy for Taiwan to have a long and sustainable operation. Many of the senior brands in Taiwan, such as: Xia Zi, Wen Qingzhu, Chen Jimin, etc., are facing the fault of talents. The next generation of fashion design in Taiwan has not developed. Although the name of Chen Shaoyan and Gu Wen has been fried by many media for a long time, the brand can go long or full of challenges. In this part, Sun Yuhong will refer to the views of Xu Liling, his predecessor and partner.

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P > OPPORTUNITY and INTEGRATION make the way for a new generation of designers more than /p

Sun Yuhong P has a theory on the way of brand management and facing the challenges of internationalization. Although many Western designers interpret western aesthetics from the Western point of view, they are not very precise; because under the influence of globalization, the designers of our generation have the opportunity to express their views on Chinese aesthetics and design with their own views, which is the greatest advantage of our generation designers.

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When p was studying in England, she had the opportunity to enhance the design ability of "INTEGRATION". As she said, "I went to England to learn technology and have more inspiration. I can use these skills to design in the future.

No matter how diverse my background is, from the United States to Europe and back to Taiwan, I am influenced by the Confucian culture. "I believe the new generation of designers is also."

The cultural background gave her the root. Sun Yuhong did not know whether or not it was reflected in the design. In short, there was another Sun Yuhong, which was an inspiration to Taiwan's fashion industry.

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