Prada Brand Woman Fighter Miuccia Prada

In 1913, Mario Prada (Mario. Prada) founded the first boutique Prada in downtown Milan, Italy, and Mario Prada's granddaughter in 1978. Miuccia Prada (Miuccia. Prada) Taking over Prada, Prada was still a small brand circulating in Europe. Such a family that is passed down from generation to generation will easily decline if there is no innovation or breakthrough. Miuccia looks for new materials that are different from traditional leather materials. After many attempts, nylon fabric is found from the material used in air parachute, which is based on light weight and durability.

Miuccia Prada is not only the heir of the world's top luxury goods Prada, but also the premier. Fashion Designer 。 Since 1978, she has been designing the Prada, and has been constantly evolving her legendary challenges and innovations through her talented fashion talents. In 1989, her first women's wear was launched, which immediately caused a sensation. After that, the two releases of men's wear, women's wear and Miu Miu series designed by Miuccia have become a great event for fashion designers all over the world. Miuccia every series of designs is at the forefront of fashion. In 90s, in the "advocating simplicity" style, Miuccia's concise and calm design style became the mainstream of clothing. Therefore, clothing designed by "uniform" as inspiration for Prada became more and more popular. Minimalist fashion One of the representative symbols. Miuccia's husband, PatrizioBertelli, is a creative entrepreneur. He not only established a worldwide product distribution channel and mass production system, but also skillfully integrated the traditional Prada brand concept and modern advanced technology.

Through the tacit cooperation between Miuccia and Patrizio Bertelli, Prada has developed from a small family business to the world's top luxury brand. A total of 166 directly operated Prada and Miu Miu boutiques are distributed in major cities and tourist attractions around the world. Located at the Lishan building in central Hongkong, it is the 170th boutique of Prada. These "pale green boutiques" are perfectly matched by their unique design with functional and elegant temperament. Prada Excellent products. Prada Epicenters flagship stores have been established, and their styles are unique. They are new attempts to integrate shopping with culture.

For Miuccia, design is a process of continuous experimentation and innovation, which requires uncompromising exploration and experimentation spirit. From this process, a series of truly innovative and impressive design elements were born, which eventually became the Contemporary Classics of the fashion industry. Miuccia said, "maybe I have a kind of personality that I want to try. When I find something is impossible, that's exactly what I want to do. I always try to blend opposites and discordant things together. Moreover, I am usually interested in six or seven different concepts at the same time, and try to show them harmoniously. What we have designed and produced is basically what is not available in the market at present, so every series has been thoroughly studied and examined. Modern technology may be chosen, or it may be an ancient craft. For example, when we decided to use gold foil, we asked the Old French workshop to reintroduce the original production method that they had ceased to use.

Therefore, every series of Prada is full of exciting and unexpected elements, which only prove the endless imagination and creativity of Miuccia. She said, "I am never lost. I am always sensible and sober in the face of numerous changes. I have never been afraid of any change. "