Who Is The Biggest Victim Of The Storm?

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< p > recently, CCTV exposure of the "a href=" http://www.91se91.com "silk" < /a > incident has caused a great stir in the industry. On the one hand, the traditional silk industry needs to be revitalized, on the one hand, consumers' purchase confidence needs to be constructed.

Who has hurt this kind of incident?

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"P", "China's silk quilt township", 20 days ago, announced the industrial self-regulation convention to the public. It promised to adhere to the quality of price, do not appear improper, take advantage of the false and take seriously, and so on, so as to safeguard the reputation of the silk industry (silk quilt) and protect the interests of consumers.

Peng Guifu, executive vice president of the China Textile Association, said that the Convention has set up a benchmark for the silk industry.

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< p > CCTV has recently exposed the bad behavior of the silk industry being fake and true, dumping at low price.

"CCTV exposures the so-called" silk quilt "of some enterprises, which is only 200 yuan. It is absolutely shoddy and fake. Now, the cost of one kilogram of silk is nearly 400 yuan, so it is impossible to buy the real product at this price.

One of the quality standards makers of China's silk quilt, Zhen Ze "Silk cloud" was told by Shen Fuzhen, founder of silk road.

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Lu Bin, mayor of Zhen Ze town, said, "it is a great grief to see such a report. It is also a great responsibility. Although things are not local, they must be taken as a warning." P

As a result, the silk industry was jointly formulated by the trade association and 27 member enterprises, including 15 self-discipline conventions, involving product quality, integrity management, industry ethics, and independent innovation brand building, so as to further maintain the good image of Zhen Ze silk.

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< p > Zhen Ze silk is introduced by Lu Binyu, the Secretary General of the trade association. In recent years, Zhen Ze has continuously strengthened brand awareness and quality consciousness from the government to the enterprise, and has promulgated many industry standardization measures, and gradually formed a good situation of brand guidance, quality first, quantity and price rise.

At present, Zhen Ze owns more than 120 silk producing enterprises, and 2 million 500 thousand silk products are sold annually, with sales revenue of nearly 900 million yuan.

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< p > silk products are the high-end consumer goods used by the nobility since ancient times. So far, the real silk products are still high-end consumer goods, and the price is still high.

Silk is a high-grade household bed, because of its health and environmental protection, and the special significance of identity symbols, many consumers favor.

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< p > because of the market space, because of the temptation of interest space, and because of the prevalence of cheap mentality, the market has been ripened.

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< p > China < a href= "http://www.91se91.com/news/index_c.asp > > silk industry < /a > difficult recovery requires all parties to support /p.

< p > reporter found in the interview that today's silk industry is no longer the same as before.

Many brands and home textile enterprises, which are obsessed with silk culture, are making hard efforts for the revival of silk industry.

Whether it is the appeal of Ling Lanfang, the Silk Road of Huzhou, or the self-discipline of the Silk Association of Tongxiang, the government support of Jiangsu Zhen Ze is all the painstaking efforts of people and enterprises that love silk cause, love the traditional Chinese industry and culture.

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< p > the revival of Chinese traditional silk industry is not only a unilateral matter of several enterprises, a local government, but also a joint effort of the media, consumers, governments and enterprises.

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< p > silk consumption should be guided correctly < /p >.

< p > after the exposure of CCTV, we believe that consumers have made great progress in identifying knowledge of silk quilts.

At the same time, it also sounded the alarm for enterprises engaged in silk home textile production, and raised new topics for the media.

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< p > < < a > href= > http://www.91se91.com/news/index_s.asp > > market > /a > more and more developed today, the government has also put forward higher requirements for supervision. How to prevent it is particularly important at this moment. < /p >

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