Tianhong Textile Group Has Experienced 15 Years Of Development And Expansion.

"Heaven is strong, and gentlemen are always striving for themselves. Rainbow's rhyme, life experience as a dance. This is the motto of Tianhong people, and also the rainbow. Spin In the past 15 years, the group has been constantly practicing and developing the spirit of the rainbow. In 1997, Hongkong Tianhong Industrial Co., Ltd. was registered in Hongkong for $150 thousand, and sales revenue reached 6 billion 800 million yuan in 2011. The group only spent 15 years.

　 Rapid expansion

Making the world's core spun yarn first

In August 1997, the founder of the group, Hong Tianzhu, founded the Hongkong Tianhong Industrial Co., Ltd. in Hongkong for $150 thousand with the experience of many years. On this basis, the investment body began to invest in the textile industry in mainland China. In October of the same year, the company leased the redundant plant and machinery of a state-owned factory in Taizhou to produce and sell inelastic grey cloth. Since then, with the continuous acquisition of bankrupt state owned enterprises, and buying land and building factories, Tianhong Group has been growing and growing. In just 7 years, Tianhong has 8 factories and 180 thousand yarn spouts, and has developed into one of the 20 largest cotton textile factories in China, with an annual turnover of 1 billion yuan and a profit of HK $132 million. It was successfully listed on the main board of Hongkong stock exchange in 2004.

At present, there are 12 efficient production bases in Tianhong textile, which are located in the Yangtze River Delta and Vietnam, with more than 1 million yarn and 900 looms. The annual sales revenue is 6 billion 800 million yuan. Tianhong textile is currently one of the world's largest suppliers of core cotton textiles, and is also the top 10 competitive cotton textile industry in China.

　 Vietnam factory

Steps towards internationalization

In 2006, under the pressure of continuous rising production costs in China, Hong Tianzhu changed his strategy and decided to invest in Vietnam with low production costs. At this point, Hong Tianzhu turned the strategy of low-cost acquisition in China into a strategy to build new factories and expand capacity in Vietnam.

In 2009, the establishment of a free trade area between ASEAN and the mainland provided a better business environment for the development of the group in Vietnam. By 2011, the Vietnamese factory of Tianhong Group had 400 thousand yarn and 4000 employees, and its capacity accounted for 40% of the total capacity of the group.

At present, the 5 factories invested by Tianhong Group in Vietnam are developing well. Especially since this year, at home Textile market Generally speaking, Vietnam's factories have opened up a broader market for Tianhong textile group.

　 Innovation-driven development

Laying the foundation for solid development

In the 2008 financial crisis, Tianhong Group firmly grasped the opportunity of structural adjustment of textile industry, overcame many difficulties, and constantly accelerated the pace of management innovation, technological innovation and internal reform and development. Under the severe situation of textile market, it still achieved outstanding achievements, realized sales income of 3 billion 700 million yuan, and made a profit of 210 million yuan, taking the first phalanx of the national textile industry.

In terms of management innovation, Hong Tianzhu advocates advanced corporate culture and values of "honest cooperation, innovation and excellence, customer orientation". In view of the large scale and dispersed layout of the enterprises, the group implements the "three localization" management mode, namely, "localization of talents, localization of benefits and localization of development", forming the relationship between fish and water between enterprises and local governments, and promoting the development of local textile industry. In one place in Xuzhou, Jiangsu, the original 50 thousand bankrupt enterprises developed into 400 thousand large textile enterprises. At the same time, the group has set up more than ten enterprises in Nantong and Taizhou respectively, and now it has become the leading enterprise in the region.

Tianhong Group attaches great importance to variety innovation and technological innovation. They set up a variety R & D center within the group, aiming at the needs of the frontier market, and constantly improving the appearance and internal quality of the textiles, making Tianhong one of the largest spandex core spun yarn research and production bases in China. At the same time, in the course of development, we implemented the strategy of "big money", and developed the Lycra spandex core yarn series together with Ying Wei Da, and jointly developed and produced "XLA" elastic fiber with the world's top 500 Dow company, and developed new yarn such as Tencel and other new yarns with Austria Lenzing Co, and boarded the high-end market at home and abroad.

　 Dear heaven

Actively implementing social responsibilities

On the social contribution, the Tianhong Group led by Hong Tianzhu took the place. Textile enterprises The number of reemployment of laid-off workers and rural surplus labor force has reached 13000, making outstanding contributions to the establishment of harmonious labor relations and social stability.

Hong Tianzhu also took an active part in local public welfare undertakings. In less developed Jiangsu Suining County, he signed a 10 year contract with local primary and secondary schools, which invested a total of 1 million 200 thousand yuan to improve teaching facilities and help primary and secondary school students with excellent academic qualities.

During the 2008 Wenchuan earthquake in Sichuan, more than 10000 employees from Hong Tianzhu and Tianhong Group donated 3 million 680 thousand yuan to the people in the disaster area. They were praised by the people in Sichuan disaster area and highly evaluated by Jiangsu Charity Association. In 2012, Tianhong Group donated 6 million yuan to the Suining charity foundation through the Jiangsu Charity Federation.