Multi Foreign Trade Textile Enterprises Strive To Expand Domestic Demand Market

< p > with the worsening of the European debt crisis, the global economic growth has slowed down significantly and the downside risk has been increasing. In recent years, China's rapid development of "a href=" http://www.91se91.com/news/index_c.asp "home textile industry < /a" has also been frozen.

Because of the slowdown in export growth, more foreign textile enterprises are making efforts in opening up the domestic demand market, resulting in the unprecedented fierce competition in the domestic market in 2012.

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< p > < strong > domestic demand is rich ore > /strong > /p >

< p > influenced by the low international market demand and the continuous spread of cotton price difference at home and abroad, the export pressure of domestic textile products has increased significantly since 2012.

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< p > data show that in the first half of 2012, home textiles exported 7 billion 470 million US dollars, an increase of 12.3% over the same period last year, an increase of 12 percentage points over the same period last year.

Exports from the US, Japan and the EU increased by 3.9%, 31.8% and 11.25% respectively.

Among them, the US market increased by more than 30% in 2011, and the growth rate was narrowed.

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< p > it is noteworthy that although the whole industry's < a href= "http://www.91se91.com/news/index_s.asp" > exports < /a > slowdown, exports to emerging economies have increased rapidly.

In the first three quarters of 2012, the home textile industry's exports to Russia, India and Brazil increased by 20%, and the export to ASEAN countries increased by 13.8%. The growth rate of exports to South American countries other than Brazil reached 7%.

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< p > despite the difficulties in the development of the industry, the state's policy of stimulating domestic demand brings a rare opportunity for domestic textile enterprises and bedding joining enterprises to expand the domestic market. Many home textile brands which mainly used foreign trade began to attack the domestic market, and promoted the differentiated development of brands in many aspects such as design, channel construction, and so on.

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< p > data show that in the first three quarters of 2012, the production and sales rate of 1802 Enterprises above Designated Size maintained a good level of 98%.

China's household a href= "http://www.91se91.com/" target= "_blank" > textile < /a > Industry Association said that domestic sales are the main factors to support the steady growth of production and marketing.

Because of the positive pformation of brand characteristics and marketing mode, a large number of home textile brands still maintain a good development trend.

The Corelle home textile company, which has harvested the fruits of the domestic market, has said in an interview: "the domestic home textile market is a rich ore, and it is worth the efforts of enterprises to dig."

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< p > < strong > is expected to be promoted to the top of the sub industry, < /strong > /p >

< p > "the domestic market has yet to show the beauty of imagination."

This is the evaluation of the domestic demand market by many people in the industry.

Because more foreign trade textile enterprises are making great efforts in opening up the domestic demand market, the competition in the domestic demand market is fierce, especially the non brand enterprises are facing greater pressure of survival and development.

Many small and medium-sized enterprises have begun to plan for the next step of pformation because of the problems of funds and channels. Many businessmen, including well-known home textile brand enterprises and home textile giant, even sprouted back, and began to pform other industries.

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People in charge of home textile enterprises in Nantong, P, said that the home textile industry in 2012 was not good enough to consider whether to switch to other industries.

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< p > with the withdrawal of industry giants, the industry has also issued doubts about whether the development space of home textile industry is getting smaller and smaller.

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< p > 2012 consumption report of home textile industry pointed out: in the past ten years, the home textile industry in the high-speed development stage is in the rush to seize gold. As the market matures and competition intensifies, the industry enters the shuffle adjustment period. The advantages of branding, individuation, gift and the advantages of being suitable for network sales have not been deeply explored.

As the market matures, the home textile industry will enter the gold rush period.

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< p > the industry believes that although China's home textile industry has developed rapidly in recent years, it still has a gap compared with the developed countries' textile consumer goods structure.

With the further maturation of home textile industry and consumption concept, in the next ten years of consumer gold, the home textile industry is expected to replace the "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "industry to become the first sub industry of textile consumer goods.

In the long run, the current price factor is slowly weakening, and consumers will pay more attention to the fabric and brand of home textiles.

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