Minority Clothing Brand, Big Group'S "New Darling"

Maxime Simoens, the designer of P > 27, gained the favor of LVMH group. Bernard Arnault decided to invest in the brand new designer who founded two years.

< /p >

< p > LVMH has always been very generous in its acquisition. Last year, $6 billion won Bvlgari, which was even more mysterious.

However, LVMH is rather hesitant about the cutting-edge designer brand, and only a few in 2009. It only joined in the environmental brand Edun created by U2's lead singer Bono and wife Ali Hewson in 2009.

The reason may be the failure of Bernard Arnault in Christian Lacroix. 1987, together with the designers, the fashion house was established, which suffered losses for many years until the sale of hemostasis in 2005.

< /p >

"P" this time LVMH is starting to pay attention to the new forces. Can the Maxime Simoens brand go forward by leaps and bounds? One thing is for sure, the cost of attending Paris fashion Zhou Zuoxiu is guaranteed, and the media and buyers should also buy it, and the attitude of the end consumer needs to be tested.

For LVMH, talent reserve is the most important.

Now, spending money on training a designer will not be able to take over the big brands of the group in the future.

To save such a sudden incident as John Galliano, let Dior empty window for a long time, or for Phoebe Philo to host Celine waiting for so many years.

< /p >

< p > < strong > when minority brands encounter large group acquisitions < /strong > < /p >

It is not easy to invest in P brand designers. It is easy to get a big group.

In the age when the independent designer brand is dead, it is a small minority that can grow and thrive.

Stella McCartney has been supported by PPR group, allowing her to lose for seven years, which is rare.

< /p >

< p > there is hardly any independent designer brand in the rest of the group.

Alexander McQueen has committed suicide, and John Galliano is almost impossible to return. The key is that the second line of the two brands will adopt an authorization strategy to allow their family to develop.

Tom Ford has Zegna support. Although he is still a favorite of the media, business development is slow.

After Hussein Chalayan became the creative director of Puma Black Label, her personal brand was also bought by PPR group, but after two years, the designer bought her brand.

Although no specific reason has been said, it is clear that the avant-garde style of Hussein Chalayan is incompatible with PPR's Gucci, Bottega Veneta and other brands.

Although the trees are good for shade, the brand loses its aura.

< /p >

< p > personality determines destiny. Independent designer brands that follow niche lines may never be compatible with mass oriented luxury goods or fashion groups.

Holland designer Viktor & Rolf has been working with H&M for a long time. However, since the acquisition of Only the Brave by Diesel boss Renzo Rosso in 08 years, it has been planning to expand the product line, and then enough stores are enough to set up a store.

However, in the past four or five years, apart from the introduction of perfume, there is no other impression. The brand show is no longer expected.

However, the Dsquared2 of the same group is thrived, and the flagship stores in Beijing and Shanghai are doing very well. The show in Milan fashion week is extremely happy.

It can only be said that the Canadian twin brothers Dean and Dan Caten and Renzo Rosso's DNA are too similar, and do not need to run in at all.

Of course, the style of Maison Martin Margiela under the Renzo Rosso account is not as good as Diesel, but Renzo Rosso has always expressed his extreme respect and love for MMM, and love makes everything simple.

< /p >

< p > < strong > the designer's name is not only her own < /strong > < /p >.

< p > since it is an independent designer brand, it is the right way to find a bole that understands itself.

Rick Owens is an example of Gareth Pugh. The American designer Rick, who founded the brand in Paris, is the instructor of the British geek Gareth.

Gareth's show Rick is bound to be on the scene, and more importantly, Gareth's great help in creating personal brands for the original stage costume design.

< /p >

< p > so, like Comme des Garcon in Junya Watanabe, it should be a legend in the real world.

For most independent designers who want to create their own brands, they have spent almost all their money by designing their first series through family or friends, attending exhibitions, joining a showroom or holding a fashion show.

If you can get more than ten orders from 35 customers, it will be a good start.

The next few seasons must also continue to invest, because large department stores and buyer shops have to observe whether the design capability is continuous and whether the operation of the company is normal.

For JOYCE and even Crawford, they buy almost all the show brands, because buyers also need to be sure that the goods in hand can be sold.

In addition, if goods can not be sold at a positive price of 70%, the next question will be a big question mark.

So designers have to work part-time to supplement their brands during this period.

< /p >

Investing in P will naturally make life better, but designer brands are often named after themselves.

Made a natural fame and fortune, such as Marc Jacobs, or Jimmy Choo, although I have nothing to do with the brand, but because of the brand and get a greater reputation; the most afraid is that if the quarrel is swept away, nothing can be salvaged, such as Roland Mauret was taken by the management of the brand name, suffocating him will not let him do this brand.

In fact, the designer can master his brand is a small number, even the old Buddha Karl Lagerfeld's personal brand is not in his own name.

< /p >

< p > of course, if the designer brand can create fashion style for the public and combine production resources, the brand can become independent and fast.

Chinese designer brands such as Alexander Wang and Phillip Lim are good cases, designed in New York, produced in China, making products cheaper than most similar brands.

Now, Alexander Wang is about to open shop in China, even the official Chinese online shop will also be launched at the same time.

< /p >

< p > perhaps someday Alexander Wang will also belong to a luxury group. However, at that time, he has grown stronger, and it is no longer difficult to remain independent.

< /p >