Four Measures For Haimen Home Textile Industry To Become Bigger And Stronger

The home textile industry base < /a > core area is located in Haimen Industrial Park. It has always been world-renowned for its unique home textile industry and the popular home textile professional market, especially in recent years, giving full play to the hatching effect of the characteristic industry of the family bridge and the radiation of the professional market. It has opened up a special road of development characterized by the promotion of the city, the promotion of industry and trade, and the combination of industry and trade, and has created a nearly 20 square kilometer modern home textile industry characteristic base. At present, the home textile industry has covered 8 counties (districts) and more than 40 townships, with about 700000 employees and more than 2500 home textile enterprises, of which 360 are home textile enterprises above designated size. < p > < a href= "http://sjfzxm.com/news/index_p.asp" > Haimen modern

Base sales in 2011 exceeded 40 billion yuan, an increase of 15% over the same period last year, and the market share of bed products exceeded 40%.

Despite the fierce competition in the home textile market this year, the base maintained a balanced growth.

In 2012, base sales reached about 41 billion 500 million yuan, an increase of 17% over the same period last year.

The main development measures of the base lie in the following aspects: < /p >

< p > < strong > increase infrastructure construction and create a first-class hard environment.

< /strong > to enlarge and strengthen the new characteristic industrial base of home textiles, Haimen insists on increasing infrastructure construction from a high starting point and creating a superior investment hard environment.

At present, the pportation advantages of the surrounding areas of the base are prominent, and according to the construction goals of the external, internal, and network construction, the pportation network of "one high-speed and two railways", the "five vertical, eight horizontal and one ring" internal pport framework, the continuous optimization of the pportation network layout, the continuous improvement of the pportation capacity of the professional market of the overlapping bridge, the total area of 50 mu, the total investment of 50 million yuan, the more than 50 traffic lines, the first-class passenger pport hub in the middle and Northern Jiangsu Province, the passenger pport center of the peri stone bridge, the daily passenger volume will reach 25 thousand passengers, and the development and construction process of the supporting projects of hospitals, schools, five star hotels, commercial complexes and so on are being comprehensively promoted.

The logistics of the market is very convenient.

In 2009, on the basis of the 7 reconstruction and expansion of the market, the Haimen launched the three phase project of the bridge with a total investment of 2 billion 500 million yuan and a total construction area of 700 thousand square meters. Under the guidance of the provincial government's concern, the three phase of the market is a key project of Jiangsu's service industry. It is also the most advanced professional market with intelligence and intelligence in China.

It was formally put into operation in October 2011.

Now, after 1 years of operation, its influence and popularity are expanding day by day.

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< p > < strong > build the public service platform and lead the product optimization and upgrading.

< /strong > at present, the base has already started the construction of 16 public service platforms such as postgraduate practice base and tourist company. Among them, 6 platforms, home textile research and development base and training center, have striving to create 4 platforms, such as provincial level, home textile inspection center and e-commerce platform, which are striving for national level on the provincial level. The 3 platforms, such as home textile price index, intellectual property protection demonstration zone, and home textile trend promotion base, are already national level.

Through striving for work, we should strive to build the highest quality and most comprehensive home textile public service platform base in China, and enhance the soft power of the market.

Now there are 7 platforms in operation: R & D design platform, quality inspection platform, professional training platform, e-commerce platform, property protection platform, modern logistics platform, index publishing platform and so on.

The platform has led the optimization of the product structure of the whole home textile enterprise.

For example, as the National Laboratory of home textile sub center of product quality supervision, inspection and testing center -- "a target=" "_blank" href= "http://www.91se91.com/" > textile "/a" product testing center, every year, it provides nearly 15000 batches of home textile testing services for enterprises.

The home textile creative and product research and development center has more than 40 professional R & D teams with Ling Jie design and Zhuo Tai research and development as the leading group. Its practitioners are < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > more than 200, and more than 3000 new products are developed annually.

The home textile index publishing center is the main platform for home textile information. Since its inception, it has successfully compiled the price index, climate index, purchase index and other home textile index nearly 100 times.

The modern logistics platform of Jiangsu overlapping Bridge Logistics Co., Ltd. covers an area of 70 mu, and the logistics network covers more than 300 large and medium-sized cities throughout the country.

Since the beginning of this year, the logistics center has issued more than 1 million 500 thousand goods, equivalent to about 20000000000 Yuan of freight value.

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< p > < strong > focus on diversified development and create regional brand base.

In recent years, with its strong cohesion and absorbability at home and abroad, /strong has attracted thousands of home textile brands to compete in the market.

Among them, "Warren Tian Nu", "old man", "crocodile", "Goldlion" and other well-known brands, "perstan", "Heng Yuan Xiang", "Meng Jie", "Mercury" and other domestic brands have been settled.

At the same time, we vigorously encourage and support local leading enterprises and large enterprise groups to create or graft famous brands in China, and cultivate and develop local brands such as "Kaidi", "Tian Fa", "Ju Feng", "Tai Fa", "Mei Luo" and "Big Island".

Ming Chao's "dream Tianzi" trademark has become China's well-known trademark. "Tianfa", "Mei Luo", "Yi Island" and other brands have entered the list of famous brand cultivation in China.

On the basis of laying emphasis on product brand, efforts are being made to build base regional brand and global market brand. The "overlapping bridge" as a special domain name has been registered in a protective way, with the help of CCTV to launch the project of "pushing the brand of the bridge."

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< p > < strong > improve the industry extroversion and speed up the pace of internationalization of enterprises.

< /strong > in recent years, the base has always adhered to the development strategy of "domestic trade networking and high-end foreign trade", making full use of international and domestic "two markets and two resources", and actively creating various favorable competitive environment and development conditions, so as to develop domestic and foreign markets.

At present, the home textile industry cluster enterprises have opened up new sales channels for all kinds of new products in 343 large and medium-sized cities throughout the country. They have their own brand sales storefronts or stalls in more than 70 countries and regions such as southern Africa, Eastern Europe, South America, the Middle East, Japan and Taiwan, and founded nearly 500 overseas enterprises.

At the same time, with the integration of intelligence and information technology, the operation of the three phase project of the modern large-scale market of the Permian bridge will give more consideration to the unification of domestic and foreign trade, realize the integration and interoperability of domestic and international markets, promote the implementation of the strategy of "going out and importing" further, make full use of the world market platform and resource advantages, and greatly accelerate the pace of the domestic textile specialized market going international.

In 2012, the total export volume of domestic textile enterprises with more than 70 foreign trade bases or foreign trade businesses reached US $600 million, an increase of 24.5% over the same period in 2011.

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In the future, Haimen modern home textile industry base will continue to rely on the advantages and characteristics of the home textile industry in the base, and further develop the scale economy and intensive economic effect on the scale of development. At the level of development, it will continuously improve the quality of enterprises; strive to create more famous brands and famous trademarks on the brand; expand new industries in the industrial field, and actively realize the extension of the industrial chain.

Relying on the bedding industry, increasing investment in science and technology research and innovation, integrating new technologies, new materials and new ideas, constantly upgrading to the high-end industrial chain and extending to the home textile industry chain, making Haimen modern home textile base become the manufacturing base, R & D base, exchange center and Exhibition Center of China's home textile industry.

In the next three years, the turnover of home textile market will strive to exceed 80 billion yuan, and become one of the main suppliers, trading centers and exhibition centers of the global home textile products, and become "China's Frankfurt".

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