Shandong Weifang Textile Industry: Brand Quality Is The Guarantee

Recently, an industry news was widely reported - the Secretariat of the national garment Standardization Technical Committee. Weifang The workstation, the national clothing quality supervision and Inspection Center (Shanghai) Weifang liaison office was formally established. Why does Weifang attract such attention? Take the words of Weifang Enterprises: "winning by quality depends on the real strength of Weifang people."

The textile and garment industry has always been the traditional pillar industry in Weifang, Shandong province. It has many famous Chinese products, such as ye ya, groom, Xian Xia, Fu Tian and Tabor. At present, the city already owns more than scale textile. clothing More than 900 enterprises, forming chemical fiber, cotton textile, household textiles, clothing and other more complete industrial chain. It is estimated that by the end of 2012, the main business revenue will be 130 billion yuan, profits and taxes 10 billion yuan, and export earnings of 3 billion US dollars. Some experts predict that Weifang will become one of the largest garment production bases in Jiangbei.

In fact, a prefecture level city Spin The clothing industry has so many Chinese famous brand products at the same time that it is rare among all the cities in the country. There has never been a brand name clothing manufacturer that is famous for its reputation. Today it is famous for its brand names. From several garment manufacturers to fight alone to form a cluster of regional industrial clusters, from simple sewing processing to establishing their own brand, the textile and garment enterprises in Weifang have tasted the sweetness of quality.

To this end, we recommend the most representative garment company, ye Ya Ya, and see where the Weifang people are winning.

Not long ago, the reporter took the interview outline of "walking to change" to make a big report on clothing production and export - Weifang City, Shandong province. Now the society calls for integrity, and how much has our clothing enterprises accomplished?

Quality sewing for hundred years

Founded in 1981, the company is a large state-level enterprise group which is mainly composed of high-end clothing, industry, trade and trade. One of the 100 key enterprise groups in Shandong Province, the 200 strong enterprises in China's clothing industry, the leading products are "elegant" suits, shirts, coats and all kinds of professional clothing. In 2000, it was recognized by the State Administration of industry and commerce as "China's well-known trademark". In 2003, it was selected as the first "China brand" by the state, and was awarded "China's export brand" in 2005.

Among them, the most convincing quality is the 2009 annual award of Chinese clothing brand "quality award". This is the most authoritative award in the clothing industry. As chairman Yuan Wen and he said, all of these rings were drawn from the "three sincerity" of the people of the state of Asia, which is "sincere, honest and sincere."

She is one of the four systems certified by the ISO9001 quality system, ISO14001 environment system, OSHMS18001 occupational safety and health system and RAB quality management system in the same industry. It hired Japanese experts as the quality director of the enterprise, set up the four level quality management network of the company, workshop, team and workers, and carried out the process inspection system combined with self inspection, mutual inspection and special inspection. The quality control points were set up in the dozens of key processes of the production line, and the whole process of product production was strictly monitored. Over the years, the qualification rate of elya products has been maintained at over 99.5%. In the previous sampling tests of the national garment inspection center, the products have reached the standard of high quality products.

More and more Chinese and foreign experts have made bricks and mortar on the road of quality, such as Tian Atatu, a master of traditional costume technology in China, Nino Terrana, Nakagawa Kokoo, and woman technical expert Francisco and MS. Misaki Sato Noriko. High quality, fine manufacturing, humanity and strong faith are the brand beliefs of the people of the city. Let's take the clothing development and testing center established by the group. Elia hired famous Italy experts to serve as the chief executive officer of technology, remolding the technology and technology of clothing. The men's wear learned from the basic version of Italy, and the women's wear used the basic version of the French Saint Laurent. It not only conforms to the figure of the Chinese, but also maintains the style of the European version, creating a model for the combination of Chinese and Western technology. It has also hired more than 20 well-known experts from advanced countries such as Italian, French, German and Japanese to continue training and technical guidance for employees. Every year, technicians are sent to Italy, Japan and various colleges and universities in China to carry out technical training, which has accumulated strong technological strength for the sustainable development of enterprises. {page_break}

Group clothing and advanced customization are hard to handle.

The group has been making group costumes for over 30 years. Since the 90s of last century, the group's gradual establishment of branches in Japan, Korea, the United States and Britain has opened a prelude to the full March of the international garment market with its own brand tailored.

He established the earliest single volume single cutting production base in China, and took the lead in realizing the people-oriented individualized production, and formed a set of mature and quantified management mechanism. It has the ability of more than 3000 sets per day and more than 1500 sets per day. It can provide a full range of services such as single volume and special customer samples at any time. Elia's tailor-made market in China accounts for 25% to 30% of the total aviation airport system, and has been designated by the aviation, airport, finance, communications, electricity, tobacco, subway transportation, public security, justice, taxation, railways and other systems to be the designated manufacturer of uniform, and has entered the field of clothing production of various domestic groups.

At present, he has set up three in Japan, Osaka, Nagoya and Hiroshima, and has set up 35 tailored suits in Seoul, South Korea. He has made more than 400 suits of suits, dresses and costumes for the film and television circles of the Hollywood studios in Addie, USA, and has successfully signed up orders for high-end hand-made linen suits with more than 10 European companies. Since 2000, the company has registered the company's trademark in Japan, Korea and the United States, and has obtained the legal recognition of the above countries. This has paved the way for the direct access of the brand to the international market. At present, the trademark registration of the group is being approved in Britain, Canada, Australia and New Zealand. Where did the trade mark go, where the product was sold, and how to use the above countries' radiation to the international market to expand the share of the international market.

In 1981, Yuan Wen and he set up a village garment factory to make children's garments and shirts. In 1984, taking advantage of the reform and opening up policy, Yuan Wen and he set up the Weifang woolen garment factory, registered the "Wei Yan" trademark, and then founded the group of 1995 in 1995. The company registered successfully with the help of quality brand, and gradually realized the ideal of walking out of Shandong, facing the whole country and going global. Yuan Wen he has been awarded the "national labor model" and the "National Labor Medal" award, enjoying the special government allowance issued by the State Council because of his outstanding contributions in the field of Chinese clothing.

Developing outdoor clothing and nurturing brand trees

In recent years, while strengthening the above formal design, she has launched a comprehensive product of the first class product of the outdoor products, which aims at nourishing the brand.

Elia's outdoor products vigorously promote the "urban outdoor" leisure series, which involves assault suits, Casual Shirts, T-Shirts, shirts, trousers, shoes and hats, bags, outdoor tents and sleeping bags. It aims to guide new life concepts, create fashion consumption culture, promote outdoor activities and promote new leisure modes. Outdoor products still conform to the highest quality. With the Chinese body structure as the design template, it has gained the help of the leading fabric suppliers and accessories suppliers. For example, the US W.L.Gore company and the German GUFC company. Whether it is the waterproof breathable fabric of the US DuPont Co, or the zipper of Japanese YKK, or the fastener of American ITW, Japan's permanent antistatic and anti radiation textiles, it has laid the foundation for making a world-class quality product. With 30 years of experience and quality awareness, the company controls the quality of outdoor products.

Elia set up high quality outdoor design team with the core of famous Korean designer Zheng Songxiang. Fully considering the characteristics of Chinese consumers in different regions and environments, the raw materials of all products must undergo strict laboratory tests to ensure that the products meet the highest requirements. Elia also worked hard on fabric characteristics. Elia Japan branch and Japan's famous companies have developed a new anti-static and radiation protection fabric, which can effectively avoid static electricity and radiation damage to human body and the serious consequences of static electricity on electronic compass, altitude meter and GPS navigator. The company has developed a new type of modified polyester fiber in cooperation with the famous South Korean companies in Taiwan. The fabric has permanent antistatic properties and one way moisture conduction function, and is lightweight and warm, and the fabric is stable and easy to handle. It can meet the requirements of high-end outdoor clothing.

Based on the concept of "no rain or no limits," the product of Ya Li has achieved the best results in terms of safety and comfort. Elia's outdoor products purchase orders are more than 100 thousand at home and abroad every year in aviation, telecommunications, power, geological prospecting and other industries, which meets the outdoor needs of different environments and staff of management organs, land areas, sea areas, aviation and so on.

For more than 30 years, she has been striving for excellence and creating perfection, and has actively pursued the strategic goal of "entering the world famous brand and planting 100 years'"