2012 Fashion Giant To Rescue The Collapse Of The Collapse

In June, the major achievements began to look less attractive in the early summer of 2012. In September, burberry issued a profit warning. Its year-on-year same store sales were the worst since the financial crisis, showing that the slowdown in China's economy and the turmoil in the euro zone are having an impact on the luxury group.

LVMH group's three quarter Business income Year on year growth of 15% to 6 billion 900 million euros. However, the second quarter's revenue increased by 26.5%, while the first quarter's business revenue increased by 25%, indicating that the group's overall revenue continued to slow down. Gucci's performance also showed a downward trend, compared with the 10% increase in the 12% quarter and the two quarter of the first quarter, the brand's three quarter revenue grew by only 7%.

INDITEX group, the parent of fast fashion giant Zara, achieved a year-on-year net profit growth of 30% compared with the same period last year. Its sales rose by 15% over the same period last year. H&m's big move in the Chinese market is in sharp contrast to its slightly dismal performance. The net profit in 2012 6-8 was SEK 3 billion 600 million, which rose by less than 1% compared with the same period last year. Esprit operating company's global earnings report showed that net profit fell 74% to HK $555 million.

In the face of the economic crisis, the fashion giant will certainly not sit idly by. New customers, channels and design have become a breakthrough for us to deal with the recession and save the decline.

Keywords 1 men's clothing "favored"

Back in 2012, international brands and local brands all spoke about China. Men's wear market Sprouting interest.

Statistics show that the Chinese men's wear market is growing at a rate of 14% per year, while the growth rate of women's wear is only 8%. International luxury brands see this huge business opportunity. LVHM Group invested heavily in the development of men's wear brand berluti (Berluti); Paris's spring heavy gold bought Italy's high-end men's wear brand Brioni (Leoni); Gucci (Gucci) opened the first men's wear flagship store in Beijing; coach (Kou Chi) in the two quarter of male business has made remarkable achievements, and will further expand male merchandise category in the future.

Men's local brands also performed well in 2012. At the beginning of the year, Chinese men's wear brand Yi Wen took part in the opening ceremony of London Fashion week. At the end of October, China International Fashion Week, men's clothing brand size and field are far ahead.

Keywords 2 collective net

In 2012, international brands were launched in China to enhance channel advantages. At the same time, domestic luxury electric business also moves frequently.

At the beginning of 2012, the outdoor brand Pathfinder launched its self operated network sales platform, also seeking the on-line fast fashion brand Zara. In September, its online store appeared in the huge anticipation of the outside world. Compared with the similar brands gap and UNIQLO, Zara's action in China touches the net is too late. Compared with the mature online stores, it still needs to be improved in the aspects of browser interface, size identification and clothing display.

In early November 2012, the United States High-end fashion brands Coach also brought its Chinese online store to consumers and made preparations. Coach shop is managed by a special team, and the order delivery function is executed by local partners. We found that coach's website and shopping experience in China are well suited to Chinese shopping habits. Not only will you click on the purchase page, you will pop up the link "Sina micro-blog" and "share the bean paste", and will display other products you may like. {page_break}

Keywords 3 original popularity

In recent years, domestic clothing brands have spent heavily on hiring foreign designers to join, leading to excellent domestic designers who have to build their own brand names. Frying foreign designers is not the best way to enhance Chinese design.

Sports brand has always been famous for comfort and technology, but with the improvement of consumers' demand for style, the Chinese sportswear brand has made efforts to design.

In this year's China Fashion Week, there is a high proportion of Advanced Custom Brands. In the past, when it comes to advanced customization, people first thought of the big names in the international market. But in 2012, more domestic brands were born in this field.

In the winter of 2012, the "double 11" business war was popular with the online original brand, which has been defined as "niche". Online original brand is low price, personalized design, and many OEM background. It became a dark horse in the domestic fashion circle in 2012.

The original strategy is also used by fashion brands. In November 2012, h&m launched the new designer collaboration Series in Beijing. Buying a famous designer's work at a low price is a good tool to catch the eye and wallet of consumers.

Keywords 4 counter trend expansion

Even if China's economic growth slows down, there are still many domestic and foreign brands landing in China or increasing investment in the Chinese market.

On Valentine's day in 2012, Zhou Shengsheng jewelry was located in thirteenth stores in Beijing. A month after the China International Clothing and accessories fair, France's fast fashion brand "seeyourstory" (Siya duo) appeared.

In August 2012, Forever21's first flagship store in China made a high-profile appearance. Wangfujing The strategy of double flowering on line and offline was launched. In September, the number of h&m stores in mainland China exceeded 100; in November, the Brazil Footwear Association (abicalcados) led Brazil's eight well-known shoe shoe brands to participate in the Beijing international brand shoes and accessories exhibition, seeking business opportunities in China.

The watch brand is confident of China's two or three line market in 2012. Longines is ready to search for shopping malls in three or four cities and open flagship stores in the first tier cities. China's two or three tier city is a gathering place for the new generation of rich people. It will locate and subdivide two or three cities, but it does not support the "crazy shop" in China.