Did Consumers Really Get Benefits From The Sale Of Clothing Promotions?

< p > fashionable clothing at present: < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > mostly in 3~5 discount sales. Under the stimulation of various "preferential", after experiencing the severe winter in the previous months, sales of clothing began to rebound. Some shopping malls indicated that clothing sales increased by 20% compared with October.

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< p > < strong > clothing sales increased by 20%, < /strong > /p >

< p > clothing sales discount, clothing sales greatly stimulate consumers' enthusiasm for buying, boosting sales of clothing.

"Compared with October, sales of clothing in November increased by about 20%."

Yesterday, Chongqing department store Jiangbei shop marketing department responsible person said, on the one hand, due to various preferential efforts to stimulate consumption, on the other hand, because of the cold weather to promote sales, winter wear terminal sales better.

New century department store responsible person said that there is no detailed data statistics, but sales will rise sharply compared with the previous months.

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< p > according to the November consumer goods market released by the National Bureau of statistics, in November, the sales volume of clothing < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > hat, needle a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > textile > sales reached 101 billion 100 million yuan, up 20.6% from last year's year-on-year growth, becoming the first month growth rate of more than 20% in the year.

According to the annual reports of some garment enterprises, we can see the clue. For example, as of the end of November, except for Xinjiang's regional growth of more than 30%, other terminal retail sales increased by 58% over the same period last year, compared with the 36.7% growth rate in October, and the retail sales in some regions increased by 80%.

In the three quarter, the performance of the seven wolves was weak. The retail sales in November were also restored. The growth rate of Direct stores increased by more than 20% over the same period. The same trend was observed in November. The sales of direct selling in the same month were 20% and 25% respectively.

A sports brand official said that although the sports brand collectively encountered cold winter this year, compared with last year, sales volume in the 4 quarter of this year is expected to increase by about 10%.

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< p > < strong > grab market malls clothing half off sales < /strong > < /p >

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"P" and "New Year's Day" have not yet arrived, but the sales promotion of the shopping malls has been staged. Yesterday, reporters visited many shopping malls in the new century, Chung Bai, Wangfujing department store and many other shopping malls, and found that many clothes and accessories were sold at 70 percent off.

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< p > "clothing sales promotion discount has increased, and there are two new a href=" http://www.91se91.com/ "target=" _blank "clothes at home.

Ms. Liu, who is shopping in the mall, said that the three discount of men's and women's clothing has attracted the attention of many consumers.

The reporter saw that in the Guanyin Bridge century Xindu shopping mall, the promotion scope basically involves every brand.

The lowest 70 percent off, the highest 15% off, most of the brand discount discount is concentrated in 50 percent off.

Among them, in the past few years of discount, Vigny and other brand new brand, this year also put down the body, most of the products are sold at half price.

At the same time, in the new world department store, some women's wear also played a seventy percent off discount, and the activity of buying 2.5 yuan of goods in cash for 1 yuan was everywhere. Some products were launched on the basis of ten percent off discount, and 1 yuan in cash for 2 yuan.

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< p > in Chongqing department store and Wangfujing department store, through the "gimmick" gimmick, the major shopping malls launched a white hot price war.

"This is the warm season, and new year's day has more preferential activities."

New century department store responsible person said that during the new year's day, the major businesses in the new century will also launch a unified preferential activities, discount may be greater.

The head of Wangfujing department also said that from 28 days, 8 days of new year's day discount will be launched, and 200 of the fashionable costumes will be sent to 200/120 department store in cash.

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< p > < strong > compared with previous years, the price of clothing increased by less than /strong > /p >

< p > reporter survey found that although the clothing sales promotion clothing discount discount many, but the price of clothing is not low.

Some women's winter jacket is still worth thousands of yuan after playing half off.

"After the discount, it is almost the same price as the previous two years."

Ms. Huang, who chose clothes in New World department store, said that her favorite thing was woolen overcoats. She would pick clothes every winter.

This year Mao Tun coat has been moving for thousands of yuan, and she has been waiting for the discount discount when the intensity is bigger.

However, a 50 percent off of the clothes that we saw yesterday still cost 1400 yuan, and the original price in the first two years is so much.

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< p > reporters also saw in the shopping mall that the original price of the general women's wear is about 1500 yuan, while the slightly better brand, the original price of the long coat is 3000 yuan.

A salesperson from the mall said that the price of clothing has been rising over the past two years, otherwise the discount will not be so great.

Reporters queried data from the China National Business Information Center and found that clothing prices have been rising for three years.

In 2010, it rose 19.1% compared to the same period last year. In 2011, the price of brand clothing of the major large-scale retail enterprises increased by 20.3% compared to the same period last year, which rose 11.3% in the first half of this year.

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< p > "the rising cost of raw materials is the main reason."

Cheng Qifei, vice president of the Chongqing Fashion Association, said that the cost of garment manufacturing has been increasing by about 10% in the past two years.

On the one hand, cotton prices will float up this winter. As a result of the implementation of order system, next year's spring and summer use of < a href= "http://www.91se91.com/" target= "_blank" > cloth > /a "is precisely the use of the current cotton production, the cost pressure of the garment enterprises will continue, and the terminal retail price will naturally rise.

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