Quanzhou Shoes And Clothing Enterprises Rely On "Micro Marketing" To Create Brand New Image.

< p > clothing enterprises, CABBEEN invested millions of Yuan shooting "Maple Street 33", with 5 young people as the ideal struggle story, to show the growth of an era; the "hope tree" of the "wonder tree" disseminate the brand culture with public welfare stories; makasini organized a Sichuan Tibet ride, and made the micro film "Horizon dream" in the form of documentaries to reflect the enterprise connotation; Tianlun Tian took another way to spread the basic knowledge of outdoor sports with humorous and funny science animation.

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< p > the first half of the year is the brand micro film in the "hundred flowers bloom", the second half is the emergence of micro animation.

With the investment of Quanzhou children's shoes enterprises to create 3D "micro anime", as well as several series of cartoons such as "crow dragon" and "little play", "fairy tale adventure" and other a href= "http://www.91se91.com/news/index_p.asp" > < < /a > > enterprise investment photography series have been broadcasted in the various dynamic channels, Quanzhou animation stereoscopic marketing mode has gained widespread attention in the industry. In addition to children's shoes and clothing enterprises, toys and other industries are also in the middle of the "micro animation" mode, many enterprises are eager to try to achieve the pformation of the brand, so as to realize the pformation of a brand.

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The marketing way of < p > "micro animation" is more suitable for the use of new carriers, such as micro-blog, car TV and so on.

Li Zhubing, President of Quanzhou Kung Fu animation, believes that the influence of micro animations without verbal dialogue may be greater and can spread freely across the globe.

"After all, there are limitations in voice language, but if it's body language, people on earth can understand it and the effect of viral pmission is better."

He said.

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< p > in addition to the stereoscopic "a href=" http://www.91se91.com/business/ "animation marketing < /a >, an animation brand incubation mode is also emerging in the Quanzhou industry: manufacturers and anime companies jointly create creative characters such as cartoon characters, and invest and popularize them, so as to hatch a cartoon brand for their own use, or to sell profits.

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< p > careful consumers will find a new trend in the current domestic clothing Market: in the large department stores of the first tier cities in China, ZARA, H&M and other brands are gradually being replaced by "light luxury" brands.

Quanzhou clothing brand enterprises have captured such business opportunities sensitively, and have explored the new step of brand innovation and invested in the development of "light luxury" products.

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< p > in Quanzhou brand, the responsible persons of many garment enterprises have indicated that they do not want to label the brand as "light luxury", but are more willing to integrate high-end fabrics into products, enhance product design elements and emphasize product quality.

These details will undoubtedly enhance the positioning of Quanzhou's clothing brand.

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After the development of the market in the past two years, the large enterprises have begun to know what they want to sell, and have made efforts in different professional directions: Tianlun has launched the exploration activities in the north and south poles, so as to test the functionality and professionalism of the products and invite consumers to evaluate them. St. Fred has locked the scope in the professional field of mountaineering. Wang Yongfeng, the captain of the national mountaineering team, has been invited to serve as the brand spokesperson. Deng Pu has not only introduced professional products that are suitable for various extreme environments, but also introduced the use of the yarn made of coffee residue to create the concept of environmental protection. < p > as the emerging sector of the domestic outdoor products industry in recent years, the "Quanzhou outdoor Legion" has been in the "a href=" http://www.91se91.com/news/index_cj.asp.

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