Online Fitting: Personalized Needs Of Consumers

Personalization and differentiation are both human needs and business opportunities. Clothing is a highly personalized commodity that meets the needs of consumers' differentiated experience to win wealth. The online fitting solution can not only meet the individual needs of consumers, but also bring profits to the clothing business operators.

Clothing is a personalized commodity, each person's preferences and styles are not the same size, the same wear on others, models and wear on their own, the effect may be clouds and mud, so consumers must buy before buying. The difficulty of fitting clothes is the bottleneck of the clothing business. It will not only reduce the purchase rate, but also have higher after-sale costs and consumers are not satisfied. The appearance of online fitting solution has solved this problem. The reporter chose three more mature applications abroad to introduce.

Fitiquette is in San Francisco, focusing on help. Online dress Businesses improve customer's clothing "try on" experience. Consumers can create a body copy for themselves to try different sizes and styles of clothing. The specific way of doing this is to create a virtual 3D online image on Fitiquette. By measuring the detailed size of each part of the body (such as leg length, hips, etc.), the virtual image can be adjusted according to the result of the measurement until it becomes a digital image equivalent to the user. Fitiquette will also provide users with some dress suggestions, involving different styles and sizes. Users can choose "try on" according to their customary dress habits. In addition, users can rotate freely around 360 degrees, like browsing other 3D virtual images, to view the try effect from different angles, intuitive and realistic.

The service of Fitiquette also provides the possibility to optimize the production business of clothing manufacturers. Fitiquette founder Pandharikar said that through this business, a large number of fashion data can be collected, and they can advise manufacturers what types of clothing they produce. The designers of the factory can also publish prototypes for the production of clothing on the Internet, so that the public can try them on to test which styles are popular and guide production.

　　 Virtusize Sweden is committed to reducing uncertainty in size so as to increase sales and reduce returns. The plan is to provide plug-ins for the clothing e-commerce website and embed the website. The electricity supplier will import detailed data of the clothes to be sold into the backstage, including collar length, sleeve length, shoulder width, waist circumference and so on. When consumers look at a garment, they can measure their size of clothing with similar sizes by tape measure, and enter the value into the website. Virtusize will generate two 2D pictures of the clothes. It will show the size comparison of two clothes for consumers through visual and visual way. Through comparison with the worn clothes, consumers can easily know what size to choose. Consumers can also register the Virtusize account and record the size of the existing clothes in the cloud, so that they can be used and compared on the website supporting Virtusize.

Virtusize generates 2D graphics for consumers to compare, which is different from Fitiquette's 3D model fitting. But its founder Gustaf Tunhamma and Peder Stuber think that using 2D graphics can have a good comparative effect, and 3D models sometimes do not show the tightness of clothing.

Virtusize's positioning is to become Clothing business The size standard platform. Virtusize only focuses on clothing size and does not involve clothing design.

Fits.me is a bionic technology company that uses robot models and artificial muscles to simulate real life fitting effects to help consumers choose clothes that they like.

Fits.me provides a virtual 3D fitting room for clothing business operators, enabling consumers to get "fitting" experience in online fitting rooms. Through the self-developed and transformable robot model, when consumers enter their own figure data, the 3D robot model displayed on the web will change accordingly, creating a three-dimensional human effect diagram, mimicking the body of the consumer. Match the data of clothing suppliers to sell clothes, and let simulation people replace real life fitting. Through this virtual reality technology, online fitting has become simple and efficient, enhanced the initiative of consumers, and is also conducive to mobilizing consumers' enthusiasm for online shopping.